Reginald Ferguson Email & Phone Number

New York City Metropolitan Area

New York City Metropolitan Area

Greater New York City Area

Oversee Rental and Sales transactions grossing over $100K in annual commissions averaging 60 closed deals. Generate, coordinate and negotiate rental leases and sales contracts. Established, built and grew relationships with management companies and superintendents to ensure client satisfaction and maintain new unit inventory. • Established as a Manhattan and Brooklyn expert within the company. Quoted in influential Real Estate blog (The Bracha Group).• Opportunity to work with landlords in apartment maintenance and interior alteration. Consulted with architects of my choosing to provide design solutions to aid and benefit the tenant experience. • Dispatched to handle foreign national transactions.• Positioned nationwide as a New York City referral agent through cold calling, networking and marketing to develop a national database.• Selected as point person for junior associates in providing assistance in closing transactions. • Recruited by Senior Management to present bi-monthly at New Agent orientation.• Appointed to serve on the Keller Williams Community Affairs Committee.• Initiated and executed a company sponsored team building event benefitting the Bowery Mission.

Oversee Rental and Sales transactions grossing over $100K in annual commissions averaging 40 closed deals. Negotiate rental leases and sales contracts. • Solicit new customers and obtain new sales and rental listings through web advertising, referrals, prospecting, cold calling, networking and the distribution of a monthly newsletter to over 500 people with an average 15% penetration.• Match clients with the appropriate properties based on their budget and neighborhood interests.• Refer clients to specific management companies, owners, attorneys, banks and mortgage brokers and act as a liaison between them.• Represent buyers and sellers in a transaction by creating Comparative Market Analysis reports to determine the optimal pricing of a property, present bids and coordinate the accepted offer to the eventual closing.• Review financial statements and board packages to present to Owners, Condo and Coop boards.

Oversaw Sales, Marketing, Brand-Building, and Retention activity for television networks, print publications and Interactive and Internet-based products. Managed territory comprised of 2.4 million subscribers, including Philadelphia, Delaware, Virginia and West Virginia. Negotiated contract renewals. Products included: TV Guide Channel, TV Guide Interactive, Sneak Prevue, TV Games, KTLA, WGN, WPIX, TV Guide Online, The Cable Guide, The Ultimate Cable Guide and TV Guide Magazine.• Launched TV Guide on analog format to: - 200,000 new Comcast customers in Philadelphia DMA.- 30,000 new customers in Cox Virginia Beach system.• Earned additional responsibilities due to technical aptitude and passion:- Newly created role as information specialist between TV Guide Interactive Product Group and eastern region sales team; translated technology issues that aided sales staff to present new versions of the product.- Provided database support and software installation for sales force.- Initiated Sales Department’s interest in use of Palm Pilots for time and territory management; trained colleagues how to use it.• Established excellent relationship with Comcast’s Regional Marketing Director, the first TV Guide representative to do so; earned increased presence in Comcast’s video advertising.• Established valuable rapport with Comcast’s Technical Manager, with whom other TV Guide Reps had been unsuccessful; relationship yielded valuable competitive intelligence. • Successfully sold branding campaigns and promotional strategies on multimedia to affiliates.

Designed and implemented comprehensive marketing campaigns for Bravo and The Independent Film Channel (IFC) in territory comprised of 800,000 basic subscribers in Virginia and West Virginia. Developed marketing plans that utilized tactics targeting basic cable and non-cable households, and that reinforced value of product, and built positive image for the cable operator in the community.• Created market demand, negotiated deal and launched IFC in unlikely prospect, Charleston, WV. - Developed grassroots campaign to convince system to launch: used relationships with Arts Groups, sponsored Arts Group’s annual dance, sponsored West Virginia International Film Festival, devised petition circulated in Retail Outlets, was interviewed on local ABC affiliate and in local newspaper.• Promoted Bravo as sponsor of Summer Youth Programs in cooperation with Adelphia-Lynchburg, VA to promote arts education in school.• Led Training and Marketing initiative throughout Eastern and Southern regions to promote Bravo and IFC during TCI’s digital HITS launch. Initiated systems’ involvement with Arts Communities.• Launched Bravo in Charter-Morgantown, WV system; initiated ideas to use Bravo to sponsor Arts Community activities within the University.• Integrated IFC’s broadband presence with local market activities; convinced Adelphia-Charlottesville to promote Virginia Film Festival that IFC carried on live “webcast.”