Regina M. Email & Phone Number

Lead and oversee Arvest’s paid media strategy to support customer acquisition and household growth. Develop actionable media strategies and execute on those strategies to include building and implementing both traditional and digital plans, managing day-to-day tactics, from copywriting, ad trafficking, and analyzing data to communicating results of programs.

Bentonville Ar

Translated strategic digital media recommendations into actionable media plans and define strategic audience approach by consulting on first-party and third-party audiences. Managed all aspects of media plan execution, including reviewing creative for user experience, trafficking media plan, assets and instructions, issuing insertion orders and budget changes, billing reconciliation, and managing technical and operational issues. Collaborated with activation teams to ensure thorough understanding of media plan prior to handoff, as well as weekly performance and reporting through partner tools such as DCM and DSPs.

Bentonville Ar

Implemented new processes and documentation for a newly created team, as it pertains to billing, reconciliation and ad operations. Forms included media planning to billing automation and insertion orders. Vendor Management Liaison to assist with documenting services delivered and accounting reconciliation.

Bentonville Ar

Championed and managed mobile marketing strategies and ensured campaigns met their KPIs. Developed and oversaw consumer facing mobile experiences and advertising campaigns. Managed $6,000,000 digital marketing budget and production estimate process, creating $4,600,000 savings. Participated in SMoX testing with Mobile Marketing Association to establish effectiveness of mobile media and media mix, with test results driving the mobile strategy for the next year, which included more mobile media, larger and more interactive units, location inclusion, and native.

Bentonville Ar

Led the Local Social team in implementing an “In Excess Inventory” data feed to drive media message. Established Quarterly Business Partner Reviews for all Social Media partners creating greater collaboration between teams. Managed Walmart’s social online brand voice and response strategy for 30MM + Facebook fans across the Walmart Corporate Facebook page and 4000+ Local Place pages. Implemented the Walmart Twitter Outreach Program in November 2011 providing one on one conversation with users regarding customer service and product needs. Created a best in class Social response team – Hired and trained the moderation agency and created a social response scorecard to report volume of activity, monthly response rate and quality scores for moderation.

Bentonville Ar

Enhanced Social Customer Service platform to include process development and integration with traditional Customer Service Platform. Executed from concept to implementation online, social and mobile campaigns for the Walmart brand. Executed on the 2010 Holiday iPhone application campaign to include user flows, creative and marketing campaign. Managed all social media request that came into the Social pipeline, which included evaluating requests, content gathering, prioritizing social support and the organization of assets. Developed and refined digital processes for project request workflows, video content aggregation and social requests.

Little Rock Ar

Managed redesign effort for alltel.com which included the implementation of a web-based shopping application and new navigational structure. The new shopping experience increased sales, had a higher conversion rate than the HTML pages and a rating of 92% customer satisfaction. Defined online customer experience to ensure site usability thru requirements development, user interface design, brand integration, user acceptance testing, usability testing and management of interactive digital agencies. Launched a redesign of a “How To” Website for phones and devices to support Customer Service. Managed project from concept to implementation which included site wireframing, site development and testing. Created new process for reviewing of device content to ensure for accuracy. The Website won an Outstanding Achievement Award from Interactive Media Awards as well as increased traffic by a minimum of 10%. Project Manager for the implementation of IBM’s Workplace Web Content Management (WCM) 6.0 Solution and WebSphere Portal 6.0 platform. Coordinated and participated in the development of B2B websites allowing business customers online access. Supported 5 – 10 required websites at any time allowing the business channel to win company bids that they would not otherwise have been able to participate in.

Little Rock Ar

Responsible for the creation and maintenance of company websites to include alltel.com, alltelsiempre.com, simplefreedom.net, alltelracing.com, and other miscellaneous sites. This included requirement development refinement and user interface design, marketing plan, user acceptance testing, usability, website testing and digital interactive agency role. Coordinated 2006 redesign effort for all third party websites to incorporate new website standards. Managed the My Account for Business (B2B) web site build from concept to implementation and the 2005 alltel.com redesign. Managed the creation of Alltel’s first Spanish Website - alltelsiempre.com.