Regina M. Email & Phone Number

Lead and oversee Arvest’s paid media strategy to support customer acquisition and household growth. Develop actionable media strategies and execute on those strategies to include building and implementing both traditional and digital plans, managing day-to-day tactics, from copywriting, ad trafficking, and analyzing data to communicating results of programs.

Bentonville AR

Translated strategic digital media recommendations into actionable media plans and define strategic audience approach by consulting on first-party and third-party audiences. Managed all aspects of media plan execution, including reviewing creative for user experience, trafficking media plan, assets and instructions, issuing insertion orders and budget.

Bentonville AR

Implemented new processes and documentation for a newly created team, as it pertains to billing, reconciliation and ad operations. Forms included media planning to billing automation and insertion orders. Vendor Management Liaison to assist with documenting services delivered and accounting reconciliation.

Bentonville AR

Championed and managed mobile marketing strategies and ensured campaigns met their KPIs. Developed and oversaw consumer facing mobile experiences and advertising campaigns. Managed $6,000,000 digital marketing budget and production estimate process, creating $4,600,000 savings. Participated in SMoX testing with Mobile Marketing Association to establish.

Bentonville AR

Led the Local Social team in implementing an “In Excess Inventory” data feed to drive media message. Established Quarterly Business Partner Reviews for all Social Media partners creating greater collaboration between teams. Managed Walmart’s social online brand voice and response strategy for 30MM + Facebook fans across the Walmart Corporate Facebook page.

Bentonville AR

Enhanced Social Customer Service platform to include process development and integration with traditional Customer Service Platform. Executed from concept to implementation online, social and mobile campaigns for the Walmart brand. Executed on the 2010 Holiday iPhone application campaign to include user flows, creative and marketing campaign. Managed all.

Little Rock AR

Managed redesign effort for alltel.com which included the implementation of a web-based shopping application and new navigational structure. The new shopping experience increased sales, had a higher conversion rate than the HTML pages and a rating of 92% customer satisfaction. Defined online customer experience to ensure site usability thru requirements.

Little Rock AR

Responsible for the creation and maintenance of company websites to include alltel.com, alltelsiempre.com, simplefreedom.net, alltelracing.com, and other miscellaneous sites. This included requirement development refinement and user interface design, marketing plan, user acceptance testing, usability, website testing and digital interactive agency role..