Regina Paris Email & Phone Number

Paramus, Nj, Us

New York, Ny, Us

New York, Ny, Us

Creation of omnichannel solutions for both HCP and Patient/Caregiver audiences. Responsibilities include customer touchpoint engagement mapping, data analysis and generation of data-driven media strategies, brand tactical workshop and planning, and cross-functional collaboration with Brand Strategy Planning, Marketing Technology, and Analytics teams.•Key accounts include BMS Eliquis (AFib), BI/Lilly Jardiance (T2D, CV), Gilead Descovy (HIV PrEP), Sun Pharma Cequa (Chronic Dry Eye), Seagen Tivdak (metastatic cervical cancer) and 2 launch brands (Pfizer MM, Abbvie Parkinson's Disease)•Designed omnichannel workflow ecosystems, data workflows, Pre-/During/Post-Call next best action strategy/playbook for sales reps•Deep understanding of driving KPI measurement and Big Picture analysis of its impact on key business marketing objectives (data storytelling)

Parsippany, Nj, Us

Develop fully integrated, data-informed omnichannel activation solutions for both HCP and Patient/Caregiver audiences. Responsibilities include customer touchpoint engagement map development, data analysis and generation of data-driven media strategies, lead tactical ideation workshops, and cross-functional collaboration with Strategy Planning, Technology, and Analytics teams.• Key accounts include Gore Medical Devices (vascular, gastro), Adamas Pharma Gocovri (dyskinesia), Novo Nordisk (hemophilia franchise), Allergan Medical Institute (MS), Allergan Presbysol (presbyopia), Merck HIV franchise, Shionogi Fetroja (cUTI & pneumonia)• Drive professional development for the Engagement and Media teams via NPP agency partnerships

Responsibilities included digital business development, acting as the agency-wide digital advisor, driving the agency’s new digital vision and business excellence, and hiring of key digital personnel.• Development of digital solutions for HCP and Patient campaigns for key accounts such as Novartis Xolair (asthma/CIU), Merck Bridion (reversal of neuromuscular blockade), Novartis Oncology US (Patient Services), Bayer Betaseron (MS), and Shire Natpara (hypoparathyroidism)• Community Management for the HypoparaAnswers (Shire Natpara) Facebook page. Duties included monitoring, scheduling/publication of content, and content calendar development• Conducted industry and competitive research to develop strategy, tactical solutions, target personas, and user experience; includes social and online scraping• Campaign reporting and analysis

New York, Ny, Us

Responsibilities included but were not limited to new digital business development, acting as the agency-wide Digital Account Management team lead, and enabler of emerging technology trends such as electronic health records solutions, voice-activated solutions (Amazon Echo), telehealth and 3D virtual reality platforms (Vive HTC, Samsung VR, HoloLens). • Key accounts include Pfizer Business Technology (Chantix, Biosimilars), Merck Innovation (Diabetes), Colgate-Palmolive R&D, Novartis Oncology US (TafMek and Votrient) and Global (Farydak), Abbott Nutrition (Ensure), Novo Nordisk (Tresiba), and Otsuka (Rexulti, Abilify Maintena, Samsca) • Led innovation prototype projects with Colgate-Palmolive, Pfizer Business Technology, and Merck Innovation. Projects included developing an Amazon Echo application for Diabetes management and smoking cessation, clinical trial recruitment chatbot, 3D and augmented reality solutions for enterprise application, teledentistry using 3D VR technology for remote dental examinations• Key contributor in building the Electronic Health Record Customer Experience business and team. Grew revenue from $3MM to $13MM within a year and expanded team from 3 to 12 members in addition to leading efforts in building workflow process with PMO and Finance teams, developed training materials, and trained team members• Featured as an EHR panel expert at Ogilvy’s inaugural EHR summit (May 2016), apexehr.ogilvychww.com

Wayne, Pa, Us

Provided Director-level consultant support as the U.S. lead digital strategist for the Hematology Franchise ($600MM+ business). Brands include Tasigna - franchise’s flagship brand (CML), Gleevec (CML/GIST), Exjade and Jadenu (Iron Overload), and Farydak (Multiple Myeloma). Responsibilities included driving and enforcing enterprise digital guidelinesand policies among agencies and brand teams, vetting agency’s digital capabilities, and collaborating with agencies on building the brand’s digital strategy, UX, and customer experience for both the HCP and Patient segments.• Key contributor in defining and building brands’ promotional tactics; 2015 promotional spend of $60MM• Digital Strategy representative for the Core Leadership Management Teams in support of new product launches, Farydak (launched Feb 2015) and Jadenu (Mar 2015), and Loss of Exclusivity for Gleevec (off patent 2016)• Digital strategy lead for the 2015 GSK/Novartis Oncology integration and brand planning for Hematology products, Promacta (CLL) and Arzerra (Chronic ITP); identified digital assets and programs to determine viability of carry over post-merger close• Rolled out new Novartis CMS framework for HCP content to brand teams and agencies and contributed to the development of the Patient CMS framework• Identified key agency to develop an EHR promotional campaign pilot with the Hematology and Oncology Business Strategy and Development group• Developed SEM campaigns and established budgets with newly-established Novartis enterprise media platform, Starcom• Collaborated with agencies in growing current social media presence (Facebook and WeGo Health) and social listening campaigns (Marketeching and Treato)

Serving as digital project lead and strategist throughout the project’s life cycle for core account and sales teams in defining the client’s business objectives and building an integrated solution that drives optimal engagement with target audiences. Responsibilities include but not limited to new business development, leading collaboration with the core Account, Creative, Digital Development, User Experience, and Project Management teams to build out digital solutions and ensure successful execution; brand and tactical planning; defining level of effort.- Key contributor in driving and establishing the company’s new digital vision, culture, business excellence, and selection and hiring of key digital personnel- Act as digital lead/driver for projects that involved 3rd party agency partnerships such as Klick Health, OgilvyCommonHealth, Cognizant, and Wipro

Parsippany, New Jersey, Us

Primary day-to-day digital project lead for the core Account, Creative, Digital Development, User Experience, QA, Project Management, and Digital Strategy teams. Responsibilities included brand and tactical planning, sales edetailing, and driving the project’s overall strategy, timing, and completion. - Developed interactive solutions for the following disease and treatment categories: Cystic Fibrosis (Zenpep), Epilepsy (Vimpat), Blood Plasma-based products (Thrombate, Flebogamma, Alphanate), Heart Attack and Stroke prevention/management (Brilinta), Diabetes (Tradjenta, Jentadueto)- Led and managed on-time simultaneous delivery of seven iPad details within a 10-month period - Awarded for digital campaigns: (2013) ADCNJ Award (Silver) - Grifols Thrombate iPad detail applicationResponsibilities included but are not limited to:- Collaborated with Account team and Digital team to accurately scope projects, define project requirements and success metrics, and budget estimation - Acted as day-to-day project liaison for the integrated team (Account, Digital, Art, and Copy) and in management of digital project from concept to deployment - Worked closely with Digital team in developing timelines, understanding project’s risks, and dependencies, ensure all deliverables are of the highest quality- Collaborated with Digital team in developing client and agency-wide SOPs for managing device and software updates- Acted as a digital resource for the overall Account Management Department (e.g., questions on UX/UI best practices, iOS updates, website best practices)

Lansdale, Pennsylvania, Us

Management of key client accounts such as BMS CV/Met, BMS Oncology, BMS Apixaban, BMS Orencia, and Novartis Oncology. Responsibilities include brand planning, strategizing iPad and web-based interactive solutions for the HCP and patient markets, sales force training, and sales edetailing; new business development.

New York, Ny, Us

Management of up to 13 pharmaceutical client accounts for Ogilvy CommonHealth’s digital division. Responsibilities included brand planning; strategizing interactive solutions for branded/unbranded campaigns for the HCP and patient markets, sales edetailing/training, and for the convention space; developing new business; acting as Ogilvy CommonHealth’s convention digital lead and video project lead; and project budget estimation and management. • Generated more than $3 million in revenue from a client base that includes Allergan, AstraZeneca, BMS, Bayer, Forest, GSK, Genentech, Johnson & Johnson, McNeil, Merck, Novartis, Pfizer, and Roche• Developed interactive solutions for the following disease and treatment categories: Oncology (Sprycel, Faslodex, Leukine, Campath), OTC (Advil, Listerine, Zyrtec, Prevacid, Alli, Nicorette), Diabetes (Onglyza), Transplantation (Valcyte, Novartis Transplant Franchise), Aesthetics (SeriScaffold, Juvederm XC, Botox), Chronic Migraine (Botox), Respiratory (Advair), Alzheimer’s Disease (Exelon Patch), Prostate Cancer and BPH (Avodart), and Clinical Trials (Merck/Ariad Sarcoma Study, Allergan SeriScaffold study)• Awarded for digital campaigns: (2010) RX Club Award - Zyrtec tablet PC, Communicator Award of Excellence and Distinction - Faslodex MOA Video and Botox Snapshots Convention Application; (2011) OTC/HBA National Conference Bronze Award Best Integrated Campaign - Advilaide.com HCP website• Led collaborative efforts in cross-functional teams that included sister agency units’ account, creative, and copy teams with Interactive Marketing’s creative, market research, HTML, Flash, and project management teams • Led sister units as Digital Ambassador for general inquiries and development of new interactive and video business • Strategized with Flash development team for convention solutions and tablet PC/web applications (including QR codes, Kinect for Xbox 360, iPad and Xoom) for new business opportunities

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Developed, created, and published online marketing promotional campaigns for The Americas Member Marketing strategy team. Duties included web content management for RCI.com and myRCI (an RSS channel), creative and copy direction for banner ads and eCRM program, and campaign tracking and analysis.

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Strategized marketing/merchandising campaigns for Endless Vacation Magazine to potential and established advertisers such as Sony Electronics, Travelocity, Citibank, Busch Entertainment and tourism bureaus. Responsibilities included web content management, sales collateral design, account management and developing event/promotional programs.

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Developed and created sales collateral and campaign proposals for Cendant’s startup group Partner Marketing. Includes strategizing campaigns between advertising clients like Carnival Cruise Lines, Vonage, Netflix and American Express with Orbitz.com and CheapTickets.com. Awarded Cendant Travel Services Power of All Award in recognition of outstanding performance and contributions.

Supervised production and fulfillment of five Corporate Communication programs, four of which were simultaneously managed. Responsibilities included content management, data processing and verification, inventory control, process change management, and final product quality assurance. Drove strategic initiatives for the Product and Development teams to completion while providing creative, communication, and technical support to account management.• Supervised more than 70 client member install communications during a three-month peak season period as Production Manager for the Formulary Member Install Communications Program (Upwards of 200,000 pieces were distributed) • Decreased printing costs by $1 million through researching and analyzing data related to mass production of one of Medco’s standard formulary products• Initiated, assessed, and established standard operating procedures for Medco’s material inventory warehouse, resulting in disposal or revising of outdated material and decreased printing expenditures of all formulary products by 25 percent• Redesigned set-up for targeted member communications yielding reduced production and data gathering lead-time by 50 percent, without compromising the integrity and accuracy of the data• Collaborated with vendors and Clinical Product team in researching, developing, and launching the Rulestation program. Program automates downloading of daily updates to formulary, resulting in printing timely and accurate medical information for the company and clients• Participated in the redesign, testing and rollout of a web-enabled communications tool used by Account Management to develop the client’s Welcome Kit member communications collateral

• Developed and drove cross promotional campaign efforts for the X-Men movie and Toys r' Us marketing team• Identified and proposed director (Sam Raimi) to the Marvel senior executive team for consideration and proposed new costume ideas for the Spider-Man movie • Managed licensing guidelines and quality assurance for Marvel characters featured at the Universal Studios Islands of Adventure

San Mateo, California, Us

Development of PR materials for the Psygnosis videogame franchise. Popular titles include Lemmings and Colony Wars.

Austin, Texas, Us