Regina Paris Email & Phone Number

Paramus, NJ, US

New York, NY, US

New York, NY, US

• Creation of omnichannel solutions for both HCP and Patient/Caregiver audiences. Responsibilities include customer touchpoint engagement mapping, data analysis and generation of data-driven media strategies, brand.
• Key accounts include BMS Eliquis (AFib), BI/Lilly Jardiance (T2D, CV), Gilead Descovy (HIV PrEP), Sun Pharma Cequa (Chronic Dry Eye), Seagen Tivdak (metastatic cervical cancer) and 2 launch brands (Pfizer MM, Abbvie.
• Designed omnichannel workflow ecosystems, data workflows, Pre-/During/Post-Call next best action strategy/playbook for sales reps
• Deep understanding of driving KPI measurement and Big Picture analysis of its impact on key business marketing objectives (data storytelling)

Parsippany, NJ, US

• Develop fully integrated, data-informed omnichannel activation solutions for both HCP and Patient/Caregiver audiences. Responsibilities include customer touchpoint engagement map development, data analysis and.
• Key accounts include Gore Medical Devices (vascular, gastro), Adamas Pharma Gocovri (dyskinesia), Novo Nordisk (hemophilia franchise), Allergan Medical Institute (MS), Allergan Presbysol (presbyopia), Merck HIV.
• Drive professional development for the Engagement and Media teams via NPP agency partnerships

• Responsibilities included digital business development, acting as the agency-wide digital advisor, driving the agency’s new digital vision and business excellence, and hiring of key digital personnel.
• Development of digital solutions for HCP and Patient campaigns for key accounts such as Novartis Xolair (asthma/CIU), Merck Bridion (reversal of neuromuscular blockade), Novartis Oncology US (Patient Services), Bayer.
• Community Management for the HypoparaAnswers (Shire Natpara) Facebook page. Duties included monitoring, scheduling/publication of content, and content calendar development
• Conducted industry and competitive research to develop strategy, tactical solutions, target personas, and user experience; includes social and online scraping
• Campaign reporting and analysis

New York, NY, US

• Responsibilities included but were not limited to new digital business development, acting as the agency-wide Digital Account Management team lead, and enabler of emerging technology trends such as electronic health.
• Key accounts include Pfizer Business Technology (Chantix, Biosimilars), Merck Innovation (Diabetes), Colgate-Palmolive R&D, Novartis Oncology US (TafMek and Votrient) and Global (Farydak), Abbott Nutrition (Ensure).
• Led innovation prototype projects with Colgate-Palmolive, Pfizer Business Technology, and Merck Innovation. Projects included developing an Amazon Echo application for Diabetes management and smoking cessation.
• Key contributor in building the Electronic Health Record Customer Experience business and team. Grew revenue from $3MM to $13MM within a year and expanded team from 3 to 12 members in addition to leading efforts in.
• Featured as an EHR panel expert at Ogilvy’s inaugural EHR summit (May 2016), apexehr.ogilvychww.com

Wayne, PA, US

• Provided Director-level consultant support as the U.S. lead digital strategist for the Hematology Franchise ($600MM+ business). Brands include Tasigna - franchise’s flagship brand (CML), Gleevec (CML/GIST), Exjade and.
• Key contributor in defining and building brands’ promotional tactics; 2015 promotional spend of $60MM
• Digital Strategy representative for the Core Leadership Management Teams in support of new product launches, Farydak (launched Feb 2015) and Jadenu (Mar 2015), and Loss of Exclusivity for Gleevec (off patent 2016)
• Digital strategy lead for the 2015 GSK/Novartis Oncology integration and brand planning for Hematology products, Promacta (CLL) and Arzerra (Chronic ITP); identified digital assets and programs to determine viability.
• Rolled out new Novartis CMS framework for HCP content to brand teams and agencies and contributed to the development of the Patient CMS framework
• Identified key agency to develop an EHR promotional campaign pilot with the Hematology and Oncology Business Strategy and Development group

Serving as digital project lead and strategist throughout the project’s life cycle for core account and sales teams in defining the client’s business objectives and building an integrated solution that drives optimal engagement with target audiences. Responsibilities include but not limited to new business development, leading collaboration with the core.

Parsippany, New Jersey, US

Primary day-to-day digital project lead for the core Account, Creative, Digital Development, User Experience, QA, Project Management, and Digital Strategy teams. Responsibilities included brand and tactical planning, sales edetailing, and driving the project’s overall strategy, timing, and completion. - Developed interactive solutions for the following.

Lansdale, Pennsylvania, US

Management of key client accounts such as BMS CV/Met, BMS Oncology, BMS Apixaban, BMS Orencia, and Novartis Oncology. Responsibilities include brand planning, strategizing iPad and web-based interactive solutions for the HCP and patient markets, sales force training, and sales edetailing; new business development.

New York, NY, US

• Management of up to 13 pharmaceutical client accounts for Ogilvy CommonHealth’s digital division. Responsibilities included brand planning; strategizing interactive solutions for branded/unbranded campaigns for the HCP.
• Generated more than $3 million in revenue from a client base that includes Allergan, AstraZeneca, BMS, Bayer, Forest, GSK, Genentech, Johnson & Johnson, McNeil, Merck, Novartis, Pfizer, and Roche
• Developed interactive solutions for the following disease and treatment categories: Oncology (Sprycel, Faslodex, Leukine, Campath), OTC (Advil, Listerine, Zyrtec, Prevacid, Alli, Nicorette), Diabetes (Onglyza).
• Awarded for digital campaigns: (2010) RX Club Award - Zyrtec tablet PC, Communicator Award of Excellence and Distinction - Faslodex MOA Video and Botox Snapshots Convention Application; (2011) OTC/HBA National.
• Led collaborative efforts in cross-functional teams that included sister agency units’ account, creative, and copy teams with Interactive Marketing’s creative, market research, HTML, Flash, and project management teams
• Led sister units as Digital Ambassador for general inquiries and development of new interactive and video business

US

Developed, created, and published online marketing promotional campaigns for The Americas Member Marketing strategy team. Duties included web content management for RCI.com and myRCI (an RSS channel), creative and copy direction for banner ads and eCRM program, and campaign tracking and analysis.

US

Strategized marketing/merchandising campaigns for Endless Vacation Magazine to potential and established advertisers such as Sony Electronics, Travelocity, Citibank, Busch Entertainment and tourism bureaus. Responsibilities included web content management, sales collateral design, account management and developing event/promotional programs.

US

Developed and created sales collateral and campaign proposals for Cendant’s startup group Partner Marketing. Includes strategizing campaigns between advertising clients like Carnival Cruise Lines, Vonage, Netflix and American Express with Orbitz.com and CheapTickets.com. Awarded Cendant Travel Services Power of All Award in recognition of outstanding.

• Supervised production and fulfillment of five Corporate Communication programs, four of which were simultaneously managed. Responsibilities included content management, data processing and verification, inventory.
• Supervised more than 70 client member install communications during a three-month peak season period as Production Manager for the Formulary Member Install Communications Program (Upwards of 200,000 pieces were.
• Decreased printing costs by $1 million through researching and analyzing data related to mass production of one of Medco’s standard formulary products
• Initiated, assessed, and established standard operating procedures for Medco’s material inventory warehouse, resulting in disposal or revising of outdated material and decreased printing expenditures of all formulary.
• Redesigned set-up for targeted member communications yielding reduced production and data gathering lead-time by 50 percent, without compromising the integrity and accuracy of the data
• Collaborated with vendors and Clinical Product team in researching, developing, and launching the Rulestation program. Program automates downloading of daily updates to formulary, resulting in printing timely and.

• Developed and drove cross promotional campaign efforts for the X-Men movie and Toys r' Us marketing team
• Identified and proposed director (Sam Raimi) to the Marvel senior executive team for consideration and proposed new costume ideas for the Spider-Man movie
• Managed licensing guidelines and quality assurance for Marvel characters featured at the Universal Studios Islands of Adventure

San Mateo, California, US

Development of PR materials for the Psygnosis videogame franchise. Popular titles include Lemmings and Colony Wars.

Austin, Texas, US