I provided strategic direction and operational leadership for the entire marketing function, with a key focus on supporting the development of paperwork, forms, and bid pricing information for all construction proposal submissions. KEY ACHIEVEMENTS★ Leveraged insights from market and consumer analytics to devise and execute targeted marketing strategies – including PR, social media, and traditional marketing programs – that helped the company achieve annual business growth goals.★ Standardized and optimized digital assets and marketing processes (including implementing the Cosential CRM platform and developing an editorial calendar) to expand reach across the Southeast and drive brand differentiation. ★ Developed and managed the internal marketing team (with full responsibility for the marketing budget) in addition to advising creative agencies and collaborating with internal business stakeholders to enhance internal communications.★ Identified and secured new brand promotion opportunities through sponsorships and speaking engagements at industry conferences and tradeshows.

I played a critical leadership role involving strategic planning and execution, change management, and day-to-day operational oversight of creative and content for corporate marketing, internal/external communications, and advertising initiatives.KEY ACHIEVEMENTS★ Defined and established strategic marketing vision, KPIs and goals, and strategies/roadmaps for a newly created holding company comprising 12 individual firms (9 of which are branded as Equix, 2 as Astra Group, and 1 as Mi-Tech Services, Inc.).★ Directed a strategic redevelopment of the marketing function, including establishing a centralized marketing SharePoint and creating standardized, rebranded templates for all marketing collateral and corporate communications documents.★ Partnered with operations, safety, and human resources teams to strengthen internal communications infrastructure and broaden awareness of company news and activities across office and field environments.★ Guided and provided creative direction to writers, producers, and designers in developing compelling content and creative – such as blog articles, web copy, social media posts, and intranet content - for high-level brand communications projects.

Design personalized, custom greeting cards, invitations, brochures, business logos, websites and other promotional materials for clients

I spearheaded the end-to-end planning, execution, and continuous improvement of proposal management systems and processes for large, complex opportunities in financial products, services, and consulting (with an average value of $10M).KEY ACHIEVEMENTS★ Collaborated with diverse stakeholders (including sales, proposal, pricing, legal, SMEs, and executive leadership) to define and articulate compelling, customer-centric win themes, value propositions, and strategic messaging for the projects.★ Authored and edited a wide range of content/collateral in support of proposals, with a focus on addressing unique customer requirements and pain points, presenting a unified voice and style, and delivering persuasive messaging. ★ Led the development and implementation of technology and process improvements to streamline proposal management, including establishing and maintaining a document library through the content management system (CMS). ★ Completed projects for diverse market-leading clients, including Apple, AutoZone, Nordstrom, H&R Block, Coca-Cola, CITGO, Hermès of Paris, HP, Monster, PNC Bank, Varsity Brands, Denny’s, Panera Bread, and Kroger.

Strong proposal writing and project management experience in a fast-paced, FinTech environment with proven ability to manage complex tasks and diverse teams including solution architects, account managers, SMEs, and other executives

I strategized and executed all marketing and logistics activities relating to proposal preparation, production, and submission in collaboration with national and international stakeholders (as the key point of contact and project manager for all proposals).KEY ACHIEVEMENTS★ Worked with various enterprise-wide stakeholders such as executives, project directors, sales and business development, technical engineers, and SMEs on the planning and development of project proposals.★ Delivered thought leadership and marketing expertise in creating win themes, storyboards, and brand messaging for the proposals while ensuring full compliance with corporate brand guidelines and quality standards. ★ Researched, wrote, and edited various communications materials (including letters, press releases, internal newsletters, brochures, advertisements, articles, and SOQs) for publication and dissemination across multiple channels.★ Directed other significant marketing programs/initiatives, such as establishing a corporate store, performing regular brand audits, and sourcing signage for multiple offices.

I led business development initiatives while holding day-to-day operational responsibility for marketing the firm’s professional services to a diverse clientele (including corporations, government agencies, and healthcare and educational institutions). KEY ACHIEVEMENTS★ Worked closely with business development teams and various subcontractors to prepare proposals and presentations for multimillion-dollar projects while maintaining keen attention to detail throughout the proposal development process.★ Ensured on-time and on-budget delivery of all proposal information through effective cross-functional coordination, proactive monitoring of project schedules and timelines, and regular team updates on project progress. ★ Fostered continuous improvement across the proposal management lifecycle by streamlining and maintaining supporting systems and processes such as the Deltek CRM and proposal database.★ Created, published, and updated a wide variety of content for multiple internal publications, including the Heery News and the Heery School Report.

Ensure the efficient day-to-day running of all business operations and provide administrative support to the president and accountant

Managed and maintained academic records on all students, ensuring compliance with all University, Federal and State laws and regulations. Also participated in development & implementation of SIS & SAP schoolwide student databases