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Promoted from Digital Account Manager to Digital Operations Manager due to strong performance and demonstrated leadership. Govern all processes, procedures, and digital workflows across advertising operations, creative projects, and platforms. Responsible for client campaigns post-sale including onboarding, strategizing, building, implementing, and optimizing digital media campaigns while consistently meeting and exceeding client KPIs. Serves as the technical authority for all digital platforms and third-party vendor relationships. Experienced in working with designers and developers to build lead generating landing pages, websites, and paid media campaigns.

Responsible for building, implementing, maintaining and enhancing digital media campaigns that delivered against clients’ KPIs. Manage the client relationship throughout the lifetime of the campaign, including defining targeting tactics and goals, asset collection, and reporting campaign results and insights. Created and maintained department training materials. Developed internal workflow processes, worked with DevOps to create internal platforms, and managed the implementation. Trained and managed new hires and junior team members.

SENIOR MEDIA DELIVERY MANAGER (September 2016 - November 2016)Oversaw the development and implementation of new processes and platforms. Created company wide training materials, managed the new hire schedules, trained direct reports.MEDIA DELIVERY MANAGER (September 2015 - September 2016)Became the national expert in my field, owning all interdepartmental communications and ensuring deliverables and deadlines were achieved.MEDIA DELIVERY SPECIALIST (September 2014 - September 2015)Responsible for the setup, targeting and execution of high-profile advertiser accounts, optimizing to meet or surpass campaign KPIs. Daily monitoring and regular reporting on campaign status, results, and metrics to both internal and external clientele.

Responsible for creating proposals and strategic solutions that addressed the client's needs by combining mobile, video, and display advertising products with proprietary data assets. Provided critical sales support to continuously meet the needs of our advertisers and the sales team.

Managed clients' social media communities, which included, ongoing social media posting, monitoring, analyzing, and reporting. Created, carried out, and optimize online digital advertising campaigns across the display and social media platforms for my clients. Managed the conceptualization and design process of email marketing campaigns, working with three departments to collaborate on information, design, and implementation.

DIGITAL BRAND AMBASSADOR (May 2011 - December 2012)As a Brand Ambassador it was my responsibility to implement a marketing strategy to best meet our clients’ goals. I was responsible for the development and upkeep of clients’ Facebook pages; I created Facebook and Google Ad campaigns and kept records of the client’s progress using Facebook Insights and Google Analytics. I communicated with, and kept track of, bloggers and blogger promotions. Created, designed, and executed digital marketing promotions, giveaways, and sweepstakes using Wildfire, Facebook Apps, and other third party vendors.DIGITAL MARKETING INTERN (January 2011 – May 2011)Assisted with the creation, organization, and implementation of company policies and procedures for operation and workflow. Reorganized Matrixx’s project management system and updated their training manuals.

Designed layouts, organized photo opportunities, researched stories, wrote copy, and delegated projects to those I managed. I gained knowledge in managing and advanced my skills in Adobe Creative Suites, including Photoshop.

Responsible for maintaining and updating movie content to the Gofobo website, as well as maintaining and promoting their Facebook and Twitter pages. Designed several website layouts using Dreamweaver, HTML formatting and Photoshop. Organized, created, and ran Gofobo’s sweepstakes and ticket offers.