Regina Uy Email & Phone Number

Created and developed digital and social media plans to address our client's marketing objectives. Strategized and executed plans for 4 large-scale campaigns, 2 seasonal IMC launches, and 1 Mega Sale Day. Ensured smooth and accurate campaign implementation while following best practices set by platforms like Facebook, Google, YouTube and more. Prepared and delivered post-campaign reports to client team. Consistently overachieved KPIs and benchmarks every month.

Strategized and executed digital media plans for one of the agency’s biggest clients. Spearheaded large-scale campaigns with over 1000 ads across Facebook, Instagram, Google, YouTube, and Tiktok, including digital e-commerce ads and Mega Sale Days. Ensured smooth and accurate implementation and optimal performance across all campaigns. Consistently overachieved KPIs while securing cost-efficiency.

Handles organization-wide evaluations pertaining to the development of projects, leaders, and members. Interprets the results of these evaluations and translates them into reports that serve to improve projects, develop leaders, and uplift the organization.

Collected and compiled necessary documents from ACTM Projects - Verge (2017), Prepcourse (2017), Montage (2017), and Camp IMC (2018). Oversaw all document drives and masterfiles. Handled registration for all projects.

Responsible for the development of various ways to maximize the application of the organization’s core competency, Integrated Marketing Communications (IMC), in projects, promotional blasts, and execution of the ideas for the organization. Handled idea generation and strategic planning for ACTM's flagship project, Camp IMC.

Spearheaded two projects. Assisted Consumer Insights team by providing market research on products and industries of interest to the corporation. Performed groundwork and generated insights for an area of interest for Monde Nissin.

Formulated the end-to-end business process of Kase from creation, design, manufacturing, marketing, and sales. Led a team of 10 to launch Kase, a business that designed, produced, and sold environmentally-sustainable laptop sleeves. Created, launched, and managed branding through social media accounts. Sold out all sleeves in only 4 days and won 2nd place in the overall competition.