H. Reid Sherard Email & Phone Number

Alexandria, Virginia, United States

Joining IDC's Enterprise Intelligence Research Program, covering services that help companies use data, create insights, and foster a data-driven culture to achieve their goals.

Arlington, Virginia, United States

After graduate school, joined Similarweb’s Advisory Services team, creating custom deliverables to answer specific business questions for enterprise and strategic clients needing deeper understanding from the data underlying Similarweb’s SaaS web measurement platform. Serving as the main point of contact between clients and internal account management and tech teams to create custom consulting engagements, from scoping and pricing to contracting as part of the pre-sale process to project managing in the post-sale process, including creating client dashboards, ongoing data deliverables, and analysis.Projects include analysis of brand and competitor performance on major ecommerce platforms, audience profiling, consumer journey analysis, funnel tracking, in-app analytics, intelligence on generative AI platforms, and creation of data feeds for clients in CPG, retail, travel, investors, financial services, and tech.

New York, New York, United States

Managed teams of researchers in New York and London producing benchmarking research across markets and industries, including luxury, big box retail, specialty retail, telecoms, consumer electronics, automotive, and personal and home care goods in the US, UK, France, and Germany. Worked regularly with graphic designers, animators, videographers, copy editors, and internal marketing team. Spoke about digital marketing trends and research findings at Gartner L2 events in New York, London, Paris, and Geneva, to groups ranging from 20 to over 200. Assisted with the Gartner L2 integration, updating research methodology, and onboarding new team members.

London, United Kingdom

Moved to London to open the company’s first international office, leading the creation of European research adapting company IP to new markets and hiring a team of 12, including five direct reports. Managed ongoing relationships and contract renewals with Watches & Jewelry clients, including creating and delivering bespoke strategy consulting and executive education sessions informed by L2 data for brands including Rolex, DeBeers Group, Richemont Group, Unilever, P&G Vodafone, and Carrefour among others. Analyzed brand performance across digital marketing platforms, including brand websites, Amazon and other e-tailers, Facebook, Instagram, YouTube, Google SEO/SEM, Email marketing, direct and programmatic display advertising, and mobile apps and optimization.

New York, New York, United States

Led research and publication of industry-specific benchmarking reports on digital marketing, including methodology, project management, analysis, writing, and editing, in Fashion, Watches & Jewelry, Retail, and Spirits industries. Responsibilities included account management, preparing client deliverables, managing a team of 2-3 researchers, and interviewing and training new staff amid rapid company expansion from 25 to more than 150. Managed enterprise IT setup and purchasing.

New York, New York, United States

Conducting data collection, research, and analysis for L2's flagship Digital IQ Indexes Watches & Jewelry 2012 and Fashion 2012 across brand sites, digital marketing, social media, and mobile, as well as contributions to Specialty Retail 2012 and Sportswear 2012 reports.

Plymouth, Michigan

Project scope included conducting self-directed research into logistics, distributor relations, marketing, and investigating potential new distributors. Many communications utilized Mandarin.

Bachelor Of Science (Bs), International Relations And Politics, Chinese Double Major

Activities and Societies: Humanities Scholars Program, Dietrich College Council, Kappa Sigma FraternityGraduated with a double major.

Master Of Arts - Ma, Interior Design

Embarked on a masters degree in interior design to expand my horizons and educational experience, and to make a career pivot into cultural.

High School Diploma, Middle School & High School

Activities and Societies: Varsity Swimming, Cross Country, Forensics/Public Speaking

Education record