Reinaldo Lima Email & Phone Number

São Paulo, Brazil

São Paulo, Brazil

Stone is a Brazilian fintech known for its presence in the payments market through its acquiring services, providing its customers with multi-brand card machines that process credit, debit and voucher card operations.☑ My responsibilities in this position:● Market mapping identifying better new customer entry opportunities.● Crossover of customer base x TPV and study of Ideal customer profile - PCI.● Creation of dashboards to monitor the teams' KPIs.● Monitoring of… Show more Stone is a Brazilian fintech known for its presence in the payments market through its acquiring services, providing its customers with multi-brand card machines that process credit, debit and voucher card operations.☑ My responsibilities in this position:● Market mapping identifying better new customer entry opportunities.● Crossover of customer base x TPV and study of Ideal customer profile - PCI.● Creation of dashboards to monitor the teams' KPIs.● Monitoring of actions and movements with the marketing team.● Mapping of competition and KPI penetration by segment.● Key user of salesforce system and expert in reporting tools, sales teams, and processes.● Gather, organize and analyze data and market trends in order to generate insights that will enhance the sales force’s productivity.● Develop and maintain standard dashboards to facilitate reporting and communication between teams.● Produce and maintain performance reports (weekly, monthly, quarterly) including key sales metrics and business KPIs that will aid in the evaluation of operational initiatives and drive commercial efficiency.● Supporting Sales team so they can focus on finding new customers.● Responsible for maintaining the functional areas of data management, pipeline stages, forecasting, prospects, leads and opportunities, ensuring data integrity throughout the CRM system, and reporting tools.☑ Highlights:‣ Assertiveness in sales analysis and forecasting.‣ Enhanced decision-making for managers through the development of dashboards and KPIs focused on data-driven insights.‣ Conducted market studies to improve sales performance for Key Accounts.‣ Direct involvement in planning, monitoring, and structuring the SDR (Inbound & Outbound) area.‣ Created periodic reports to support stakeholder decision-making. Show less

São Paulo, Brazil

As a product analyst my role was to elaborate base manipulation to generate reports and presentation, promoting improvement in the decision making of the technical management area of payroll loans.☑ My responsibilities in this position:● Banking correspondent productivity study and feasibility study report.● Monitoring of promoters' certification and consultation at Febraban.● Preparation of material for presenting complaints Bacen (Central Bank of Brazil).●… Show more As a product analyst my role was to elaborate base manipulation to generate reports and presentation, promoting improvement in the decision making of the technical management area of payroll loans.☑ My responsibilities in this position:● Banking correspondent productivity study and feasibility study report.● Monitoring of promoters' certification and consultation at Febraban.● Preparation of material for presenting complaints Bacen (Central Bank of Brazil).● Preparation of reports and tests in compliance with compliance and SOX standards.● Support to the audit team on regulatory issues and maintenance of manuals and internal policies (MIS).● Data collection, cleaning and mining and generation of insights and KPI’s for decision making.☑ Main results:‣ Improvement in the certification control of promoters of payroll loans.‣ More assertive decision-making in the results of technical product management.‣ Better performance in the mandatory requirements of Central Bank of Brazil Resolution 3954.‣ Quality delivery by acting with agile methodology (Scrum). Show less

São Paulo, Brazil

BSL is a post-acute care network that operates as Senior Residences, Transition Clinics, and Home Care services, focusing on specialized care for the elderly. Our team includes doctors, nurses, caregivers, psychologists, physiotherapists, nutritionists, and occupational therapists.● Acting with sales strategy related to the performance of marketing channels.● Analysis of favorable leads, stakeholder base, funnel and sales force.● Study of sales forecast and elaboration of KPIs… Show more BSL is a post-acute care network that operates as Senior Residences, Transition Clinics, and Home Care services, focusing on specialized care for the elderly. Our team includes doctors, nurses, caregivers, psychologists, physiotherapists, nutritionists, and occupational therapists.● Acting with sales strategy related to the performance of marketing channels.● Analysis of favorable leads, stakeholder base, funnel and sales force.● Study of sales forecast and elaboration of KPIs of results.● Price study, entry of price catalog and offer via system.● Preparation of material for presentation of results.● Monitoring of sales team and Call Center productivity.● Weekly follow-up and preparation of team meeting minutes.● Collecting, cleaning and mining data and generating insights and KPI's for decision making. Show less

São Paulo, Brazil

BR Sports is a company specialized in the management of sports brands, created in 2015 after the acquisition of the traditional brands Topper Brazil, specialist in Brazilian football, and Rainha, focused on the practice of physical activity.As a junior financial analyst, my role was to act directly in the implementation of AP (Accounts Payable) and AR (Accounts Receivable) routines and processes, as well as the implementation of the SAP system.☑ My responsibilities in this… Show more BR Sports is a company specialized in the management of sports brands, created in 2015 after the acquisition of the traditional brands Topper Brazil, specialist in Brazilian football, and Rainha, focused on the practice of physical activity.As a junior financial analyst, my role was to act directly in the implementation of AP (Accounts Payable) and AR (Accounts Receivable) routines and processes, as well as the implementation of the SAP system.☑ My responsibilities in this position:● Preparation and analysis of payments via internet banking, negotiation, debt collection, file return and remittance input.● Daily monitoring of AP and AR financial transactions.● Preparation of daily reports of reconciliation, aging, write-offs and advance payments.● Cash flow control and fixed fund, investment and redemption in investment fund.● Analysis and calculation of withholding taxes and tax payments.● Direct participation in the implementation of the SAP system (MI, FI).☑ Main results:‣ Worked on the pilot project to implement AP and AR routines, making improvements in reports, payments and systemic operations.‣ Creation of payment flow and customer collection.‣ Precise decision making by analyzing the aging of customers and suppliers in detail. Show less

São Paulo, Brazil

Damásio Educational belonging to the Yduqs group is a traditional institution in the area of Law, with undergraduate and graduate courses, preparatory for the Examination of the Brazilian Bar Association (OAB) and for public careers.As a Junior Business Intelligence analyst, my role was to work with sales performance, market research and ETL, where I had the opportunity to migrate from the accounting area to compose the BI team and assist in the implementation by developing studies for… Show more Damásio Educational belonging to the Yduqs group is a traditional institution in the area of Law, with undergraduate and graduate courses, preparatory for the Examination of the Brazilian Bar Association (OAB) and for public careers.As a Junior Business Intelligence analyst, my role was to work with sales performance, market research and ETL, where I had the opportunity to migrate from the accounting area to compose the BI team and assist in the implementation by developing studies for decision making.☑ My responsibilities in this position:● Elaboration of market research and pricing study of competitors (Benchmarking).● Preparation and analysis of sales reports X budget X performed.● Tabulation of data on feasibility research for preparatory courses.● Daily monitoring and analysis of sales result indicators.● Collection, manipulation and crossing of databases for the creation of KPI’s.● Presentation of results to the marketing director for decision making.☑ Main results:‣ Implementation of sales reports and study of competition promoting more assertive management results.‣ Helper between marketing and accounting adjusting operations.‣ Performance of the commercial team by sending a daily franchise feasibility study. Show less

São Paulo, Brazil

☑ My responsibilities in this position:● Analysis of changes in equity accounts, reconciliations and accounting classifications.● NFTS and Carioca note bookkeeping.● Issuance and release of invoices, RPA, tax calculation and XML file control.● Provision of payments, analysis of loan accounts, suppliers and fixed funds.● Issuance of negative debt, tax, federal, state and municipal contribution certificates.● Supplier aging control.● Assistance to internal audit… Show more ☑ My responsibilities in this position:● Analysis of changes in equity accounts, reconciliations and accounting classifications.● NFTS and Carioca note bookkeeping.● Issuance and release of invoices, RPA, tax calculation and XML file control.● Provision of payments, analysis of loan accounts, suppliers and fixed funds.● Issuance of negative debt, tax, federal, state and municipal contribution certificates.● Supplier aging control.● Assistance to internal audit and franchise network.● SAP System Key User in MM, FI, CO modules.☑ Main results:‣ Improvement of accounting processes and flow with finance and purchases over operations with different payments.‣ Recognition of delivery of analysis and explanation of variations in balance sheet accounts.‣ Good relationships with different areas by acting in partnerships.‣ Opportunity to migrate to another area through results achieved in the department. Show less

São Paulo, Brazil

☑ My responsibilities in this position:● Conference and analysis of input and output operations.● Calculation of direct and indirect taxes such as: ISS / ICMS and ICMS-ST / ICMS-DIFAL / IPI / PIS and COFINS / IRPJ and CSLL.● Configuration and mapping of tax rules: tax code and rates.● Delivery of FISCAL SPED and maintenance of negative Debt Certificates (Federal, State and County).● Monitoring of changes in legislation at the Federal, State and Municipal levels.●… Show more ☑ My responsibilities in this position:● Conference and analysis of input and output operations.● Calculation of direct and indirect taxes such as: ISS / ICMS and ICMS-ST / ICMS-DIFAL / IPI / PIS and COFINS / IRPJ and CSLL.● Configuration and mapping of tax rules: tax code and rates.● Delivery of FISCAL SPED and maintenance of negative Debt Certificates (Federal, State and County).● Monitoring of changes in legislation at the Federal, State and Municipal levels.● Assistance for the financial team in the launching of invoices, CFOP and CST.● Assistance to external audit and inspection. Show less

São Paulo, Brazil

Japher is an accounting firm that works to assist clients from large to small in all aspects of tax, HR, paralegal from operational processes to consulting.☑ My responsibilities in this position:● Advice, tax consultancy and client portfolio management.● Bookkeeping of Simples Nacional taxes.● Delivery of ancillary obligations (Municipal, State and Federal).● Launch of invoices for entry, exit and services, as well as Difal calculation.● Calculation of taxes… Show more Japher is an accounting firm that works to assist clients from large to small in all aspects of tax, HR, paralegal from operational processes to consulting.☑ My responsibilities in this position:● Advice, tax consultancy and client portfolio management.● Bookkeeping of Simples Nacional taxes.● Delivery of ancillary obligations (Municipal, State and Federal).● Launch of invoices for entry, exit and services, as well as Difal calculation.● Calculation of taxes (ICMS, PIS, COFINS, ISS) and withholding taxes (PIS, COFINS, CSLL, IRRF).● Monitoring of tax legislation and declaration of NFTS and Nota Carioca. Show less

São Paulo, Brazil

Irmãos Vitale is a company that records music and edits scores, disseminates the work and commercially manages the copyrights generated by recording discs, including cinematographic and advertising films, as well as selling scores, among so many other ways of using work in Brazil and abroad.☑ My responsibilities in this position:● Posting of accounting transactions and account reconciliation.● Balance sheet analysis and preparation.● Organization of files and books.●… Show more Irmãos Vitale is a company that records music and edits scores, disseminates the work and commercially manages the copyrights generated by recording discs, including cinematographic and advertising films, as well as selling scores, among so many other ways of using work in Brazil and abroad.☑ My responsibilities in this position:● Posting of accounting transactions and account reconciliation.● Balance sheet analysis and preparation.● Organization of files and books.● Sorting documents and invoices.● Responsible for issuing CND. Show less

Bachelor'S Degree, Accounting

The Bachelor of Science in Accounting brought me multiple career much knowledge to my career since I was trained to work in the financial.

Analysis And Systems Development, Information Technology