During my time at Velocidi/Kevel, I held the position of Lead Growth Strategist. My primary responsibility was to aid in the creation of marketing and advertising strategies that utilized CDP audiences to enhance customers' marketing performance. Additionally, I provided guidance and oversight to clients, their agency partners, and internal customer success managers during the implementation of these strategies.

Velocidi is a first-party audience solution for e-commerce marketers. Brands and their agencies use Velocidi to automatically build and segment their first-party audiences for strategic marketing on major platforms. Velocidi’s award-winning technology uses machine learning to predict customer behavior and create highly precise segments for campaigns that maximize revenue and accelerate growth.

Clients: Continente, Seguros Continente, Note !, Zippy PT / ES, Banco Carregosa, SonaeSC Fitness, Sonae Finance (Universo Card / Dá Card)- Coordinator of the Performance Team of the group of clients above;- Understanding Performance Management and several Digital Marketing Projects;with focus on Performance Marketing among several market segments;- Responsible for the achivement of Clients Goals inside the different platforms:GoogleAds, Facebook Ads, Programmatic Buying, Affiliate Marketing Networks and Nationalor International Premium Publishers;- Strategic support and development for the clients and the team with focus onperformance KPI's: ROAS, ROI, CR, YOY Revenue Growth, among others;- Responsible for the billings growth and profitable of the clients group assigned.

Arena Media S.AOctober 2016 - February 2019Clients: Unibanco-Responsible for implementation, measurement, analysis, and improvement of all the performance channels (Google, affiliate marketing, SMS, programmatic, display, remarketing, video);- Responsible for the strategy and report of Unibanco Blog (traffic quality, traffic between blog and site, ads tracking).Havas Media GroupApril 2016 - October 2016Clients: Vertbaudet, Disney, Phillips, Repsol, Fidelidade, Multicare-Developed online strategies to help brands grow and reach their business goals;- Integrate digital campaigns with the offline channel.