Liz Reitman, Mba, Mha Email and Phone Number
Liz Reitman, Mba, Mha work email
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Liz Reitman, Mba, Mha personal email
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I am an accomplished and experienced strategic marketer with strong critical thinking skills who is highly skilled in leading complex planning discussions and influencing stakeholders. An expert in multichannel campaign management and balancing strategy with execution. Adept at synthesizing disparate ideas and developing a mutually agreed-upon vision. Highly collaborative and proven to play a significant role in cross-functional teams. Intellectually curious and innovative.PROFESSIONAL SKILLS:Agency | Budget | Vendor ManagementB2B | B2C Marketing Balancing Strategy with Execution Collaboration & TeamworkCrafting | Disseminating Regulatory, Provider & Patient Communications Creative Briefs Integrated Healthcare Marketing Leading Cross-Functional Projects Marketing Plans | Research Multichannel Campaign Management People Leader | Developer Sales Enablement Strategic Planning | Marketing Feel free to contact me:reitman.liz@gmail.com214-675-5587
Southwestern Health Resources
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Marketing Program DirectorSouthwestern Health Resources Jul 2022 - PresentFarmers Branch, Texas, UsSouthwestern Health Resources (SWHR) is a clinically integrated network that is a joint venture between UT Southwestern Medical Center — one of the premier academic medical centers in the country — and Texas Health Resources — among the largest faith-based care systems in the U.S.Lead the strategy, planning and implementation for provider recruitment and engagement, care management, patient experience and medical economics marketing efforts. Drive stakeholder collaboration among senior leadership and diverse clients to develop integrated marketing campaigns, including digital channels, advertising, videos, events, email marketing, direct mail and collateral for patients and physicians.
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Integrated Marketing ManagerBlue Cross And Blue Shield Of Illinois, Montana, New Mexico, Oklahoma & Texas Jul 2019 - Jul 2022Chicago, Il, UsBlue Cross and Blue Shield of Texas – the only statewide, customer-owned health insurer in Texas – is the state's largest health benefits provider, working with nearly 80,000 physicians, healthcare practitioners, and 500 hospitals to serve more than 5 million members in all 254 counties.Managed the team responsible for developing and executing the marketing strategy for the company's largest customer. Served in a critical, fast-paced client-facing role and was the marketing subject matter expert on several cross-functional teams. Built consensus among varied stakeholders, consistently delivered innovative solutions to complex problems, and demonstrated return on investment and results. -
Corporate Communications ManagerBlue Cross And Blue Shield Of Illinois, Montana, New Mexico, Oklahoma & Texas Jun 2016 - Jun 2019Chicago, Il, UsDirected the team responsible for the development and execution of strategic communications for high-stakes negotiations with large health systems in Oklahoma and Texas. Worked closely with PR, executive leadership and network management to refine messaging to support the company's position. Almost all negotiations were resolved favorably, resulting in critical health systems staying in network and avoiding care disruptions for millions of members. Spearheaded efforts to communicate complex new regulatory requirements and administrative processes to hundreds of thousands of Illinois, Montana, New Mexico, Oklahoma and Texas providers.
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Lead Consultant, Product Marketing CommunicationsBlue Cross And Blue Shield Of Illinois, Montana, New Mexico, Oklahoma & Texas Jul 2014 - Jun 2016Chicago, Il, UsCollaborated with clients to create customized suites of marketing materials for Federal Employee program participants, digital apps and other ancillary products such as stop-loss insurance. Collateral included websites, text message campaigns, videos and printed materials integrated across multiple platforms. Synthesized very complex information into easy-to-understand communications supporting product management and sales.
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Senior National Marketing Manager, Consumer HealthAmerican Heart Association | American Stroke Association National Headquarters 2010 - 2012Dallas, Texas, UsThe American Heart Association is the nation's oldest, largest voluntary organization devoted to fighting cardiovascular diseases and stroke. Delivered all elements, including strategy, digital, social media, market research and creative development of consumer and sponsor marketing campaigns to increase engagement, generate revenue and build a brand presence for the award-winning Go Red for Women® movement. Oversaw a cross-functional team of over ten employees responsible for executing marketing plans. -
National Brand Marketing Manager, Biomedical DivisionAmerican Red Cross National Headquarters 2007 - 2010Washington, Dc, UsThe American Red Cross shelters, feeds and provides comfort to victims of disasters; supplies about 40% of the nation's blood; teaches skills that save lives; distributes international humanitarian aid; and supports veterans, military members and their families. Served as the $2B+ biomedical division's first brand manager and liaised between headquarters and seven divisional marketing directors who led 36 field units. Led through influence by using a collaborative approach involving multiple levels of the organization to produce the best results in the face of competing interests. Spearheaded the development of the first-ever comprehensive brand platform.
Liz Reitman, Mba, Mha Skills
Liz Reitman, Mba, Mha Education Details
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Colgate UniversityPhilosophy & Art History -
The University Of Texas At Tyler Graduate SchoolMaster Of Healthcare Administration
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University Of Maryland - Robert H. Smith School Of BusinessMarketing & Entrepreneurship
Frequently Asked Questions about Liz Reitman, Mba, Mha
What company does Liz Reitman, Mba, Mha work for?
Liz Reitman, Mba, Mha works for Southwestern Health Resources
What is Liz Reitman, Mba, Mha's role at the current company?
Liz Reitman, Mba, Mha's current role is Healthcare Marketing & Communications | Expertly Balancing Strategy & Execution for Optimal Outcomes.
What is Liz Reitman, Mba, Mha's email address?
Liz Reitman, Mba, Mha's email address is li****@****stx.com
What schools did Liz Reitman, Mba, Mha attend?
Liz Reitman, Mba, Mha attended Colgate University, The University Of Texas At Tyler Graduate School, University Of Maryland - Robert H. Smith School Of Business.
What skills is Liz Reitman, Mba, Mha known for?
Liz Reitman, Mba, Mha has skills like Brand Management, Project Management, Digital Marketing, Marketing Management, Cross Functional Team Leadership, Strategic Planning, Marketing, Integrated Marketing, Leadership, Strategic Partnerships, Program Management, Creative Direction.
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