Liz Reitman, Mba, Mha Email & Phone Number

Farmers Branch, Texas, Us

Southwestern Health Resources (SWHR) is a clinically integrated network that is a joint venture between UT Southwestern Medical Center — one of the premier academic medical centers in the country — and Texas Health Resources — among the largest faith-based care systems in the U.S.Lead the strategy, planning and implementation for provider recruitment and engagement, care management, patient experience and medical economics marketing efforts. Drive stakeholder collaboration among senior leadership and diverse clients to develop integrated marketing campaigns, including digital channels, advertising, videos, events, email marketing, direct mail and collateral for patients and physicians.

Chicago, Il, Us

Blue Cross and Blue Shield of Texas – the only statewide, customer-owned health insurer in Texas – is the state's largest health benefits provider, working with nearly 80,000 physicians, healthcare practitioners, and 500 hospitals to serve more than 5 million members in all 254 counties.Managed the team responsible for developing and executing the marketing strategy for the company's largest customer. Served in a critical, fast-paced client-facing role and was the marketing subject matter expert on several cross-functional teams. Built consensus among varied stakeholders, consistently delivered innovative solutions to complex problems, and demonstrated return on investment and results.

Chicago, Il, Us

Directed the team responsible for the development and execution of strategic communications for high-stakes negotiations with large health systems in Oklahoma and Texas. Worked closely with PR, executive leadership and network management to refine messaging to support the company's position. Almost all negotiations were resolved favorably, resulting in critical health systems staying in network and avoiding care disruptions for millions of members. Spearheaded efforts to communicate complex new regulatory requirements and administrative processes to hundreds of thousands of Illinois, Montana, New Mexico, Oklahoma and Texas providers.

Chicago, Il, Us

Collaborated with clients to create customized suites of marketing materials for Federal Employee program participants, digital apps and other ancillary products such as stop-loss insurance. Collateral included websites, text message campaigns, videos and printed materials integrated across multiple platforms. Synthesized very complex information into easy-to-understand communications supporting product management and sales.

Dallas, Texas, Us

The American Heart Association is the nation's oldest, largest voluntary organization devoted to fighting cardiovascular diseases and stroke. Delivered all elements, including strategy, digital, social media, market research and creative development of consumer and sponsor marketing campaigns to increase engagement, generate revenue and build a brand presence for the award-winning Go Red for Women® movement. Oversaw a cross-functional team of over ten employees responsible for executing marketing plans.

Washington, Dc, Us

The American Red Cross shelters, feeds and provides comfort to victims of disasters; supplies about 40% of the nation's blood; teaches skills that save lives; distributes international humanitarian aid; and supports veterans, military members and their families. Served as the $2B+ biomedical division's first brand manager and liaised between headquarters and seven divisional marketing directors who led 36 field units. Led through influence by using a collaborative approach involving multiple levels of the organization to produce the best results in the face of competing interests. Spearheaded the development of the first-ever comprehensive brand platform.

Bachelor Of Arts Degree, Philosophy & Art History

Master Of Healthcare Administration

Mba, Marketing & Entrepreneurship