As a seasoned Regional Brand Manager and Head of B2B at General Enterprises Co. LLC (GECO), a leading distributor of home appliances in the UAE and the GCC region. Over 10 years of experience at this role, leading the business development and distribution of several prestigious brands.My core competencies include developing and implementing strategic plans for business growth, sales and marketing strategies, budgeting and financial analysis, supply chain and inventory management, and negotiating and closing high-value deals. I also have a strong background in product development and category management, as well as in-depth knowledge of the market trends, consumer preferences, and competitive landscape in the consumer durables industry. Additionally, I have the ability to build and maintain strong relationships with clients, customers, suppliers, distributors, and business partners, as well as to lead and manage teams effectively. My mission is to drive growth and innovation in the consumer electronics sector, and to deliver value and satisfaction to our customers and stakeholders.