James Goff Email & Phone Number

Newport Beach, Ca

We specialize in helping companies grow during any economic condition! A full service hands-on business services agency providing a complete range of sales, marketing, operations, finance and web development programs to foster growth for start-up, small and medium businesses. This pioneering agency combines all aspects necessary to run a business to produce increased sales, higher profits and reduced operating expenses.• Completely planned unique business services agency and coordinated acquisition of team to implement concept.• Established PR standards for non-profit health care service provider.• Assisted growth of motor cycle rental company and major travel provider by providing website programs.• Implemented major email campaign for retailer achieving 10% open and 5% click through rates.

Westwood, Ca

Develop and teach in-classroom, blended and on-line classes in sales management and entrepreneurial disciplines.• Completely developed sales management and customer research courses. Reformulated an entrepreneurial class on starting a new business.• Instructor for lead class in the Jiangsu-California International Education Center Introduction to Entrepreneurship courses

Irvine Campus

Provide a unique combination of solid and successful marketing/sales expertise to the academic disciplines of marketing. Have consistently solid reviews through student evaluations.Combination of online and classroom teaching for marketing classes to include principles of marketing. Also, approved to teach strategic marketing management and business marketing in the graduate program.• Excellent student evaluations above University norms.• Developed specific course materials and content for a “blended” environment.• Certified and completed on-line teaching course including development of three on-line classes.

Newport Beach, Ca

Start-up ecommerce Internet retail site specializing in travel products, accessories and business cases. Manufacturer of specialty luggage strap.P & L responsibility for all company facets including marketing, operations, finance and business development. (Executive leadership, legal, administration, operations, human resources, finance, sales, marketing, business development, strategic planning, PR, direct mail/marketing, Internet, communications, pricing, market research.)• Restructured financial systems for proper accounting principals, cash flow management and cost containment.• Negotiated and implemented all vendor contracts.• Managed all company operations.• Planned and implemented all facets of marketing to achieve profitability in second year of operations.• Identified and made sales contacts to key major customers to secure sales of proprietary luggage strap.

Full slate of teaching, at the graduate level, all aspects of marketing including marketing basics, market research, consumer behavior and more.Combination of online and classroom teaching for marketing classes to include basic or principles of marketing, market research, consumer behavior, new product development and sales management.• Consistently earned very high student ratings for knowledge, teaching methods and availability.• Supported other faculty in the development of entrepreneurial studies classes.

Formulated, developed and taught the Introduction to Business workshop taking small business owners through the entire process of starting, managing, marketing and financing a business.Completed an internal audit of the operational practices of the Orange County SCORE office,one of the largest and most successful in the country.

Start-up on-line ecommerce video directory business providing web-based media for businesses and consumers.P&L responsibility. Recruited as contract consultant to build marketing and sales and assist in outside fund raising. (Executive leadership, sales, marketing, business development, strategic planning, PR/IR, direct mail/marketing, ecommerce, communications, pricing, market research)• Created sales and marketing departments, developed operating metrics.• Established selling process, migrated beta customer base of 500 to paying customer status.• Initiated brand identity and formulated marketing campaigns to drive brand awareness.• Formulated and implemented strategic plan for nationwide product rollout

Ten year old civil engineering, surveying and architectural services firm.Recruited to completely organize marketing and business development. (Executive leadership, sales, marketing, business development, strategic planning, PR, direct mail/marketing, Internet, communications, pricing, market research.)• Tripled monthly business development results to over $600K.• Reformulated pricing and proposal activity to achieve greater profitability.• Implemented branding strategy, created campaigns and standards to insure optimum performance.• Planned and staffed marketing and business development, established operating metrics.• Championed companywide business reporting and analysis process.

A $40M manufacturer of consumer and OEM solid state flash memory. P&L responsibility. Recruited to reorganize marketing and sales (Executive leadership, sales, marketing, product management, business development, strategic planning, multi-channel sales, PR/IR, international, communications).• Reorganized sales and marketing departments achieving 22% greater efficiency (results vs. budget).• Achieved four consecutive months profitability for first time in company history.• Established product management process, achieving increased profitability (30%) and sales (7%).• Spearheaded new business opportunities across multiple sales channels.

Start-up exporter/wholesaler of soft and hard goods.P&L responsibility. Recruited to establish marketing and sales (Marketing, sales, research, business development, strategic planning, international, communications).• Grew annual sales from $300K to $3.8M, accomplishing all key goals and objectives.• Identified and spearheaded new business development, increasing market coverage by 500%.• Established company’s e-commerce strategy, opening sales to remote island territories.

A $60M specialty retailer of engagement rings and complementary products.Recruited to reorganize marketing, develop new business venture, expand and establish customer loyalty programs to stimulate repeat sales. Three direct reports, $6M advertising budget (Advertising, public relations/investor relations, marketing management, business development, strategic planning, budgeting, forecasting, customer loyalty).• Grew annual sales from $40M to $60M.• Achieved 25% increase in marketing efficiency, realizing direct savings of $1.2M in profits.• Increased bottom-line profits to over $15M, a 50% increase in one year.• Created, planned, and implemented company e-commerce and CRM strategies to expand market presence.

Malibu, Ca

Consistently earned the highest student evaluations for classroom performance. Courses taught included Principles of Marketing, Sales Management and Entrepreneurial Studies.Classroom teaching for marketing classes including principles of marketing and sales management. Also assisted in the development and teaching of the entrepreneurial studies classes.• Consistently earned very high student evaluations for knowledge, teaching methods and availability.• Supported business department in setting up program to integrate students with local business community.

Start-up manufacturer of telecommunications and consumer electronics company.P&L responsibility. Recruited to create global operations. Built global marketing, sales and customer service operations for organization facing severe financial downturn. Seven direct reports, department size 35, $2.2M budget. (Sales, forecasting, product management, multi-channel sales management, public relatlions/investor relations, international communications, pricing, strategic planning). Company moved operations to South Korea.• Grew annual sales from startup to over $300M.• Negotiated OEM contract, generating $67M in sales, improved production efficiency by 27%.• Accomplished twelve consecutive quarters of high sales growth at compound annual growth of over 150%.

Provided strategic planning, advertising, public relations, market research event/trade show marketing, sales training, and sales management services to Fortune 500 accounts and start-up companies.P&L responsibility. Funded and grew company, taking annual sales from startup to over $6M and seven full time employees. Directed all operations, sales, communications, public relations, business development, forecasting, strategic planning, and financial management activities. Sold Company.• Pioneered new category of marketing agency and grew business to $6M in annual sales.• Doubled one client’s annual sales using creative and aggressive marketing programs.• Created and grew sales organization for technology client, resulting in 35% sales growth.

Northridge, Ca

Classroom teaching for marketing classes including principles of marketing, sales management, advertising and advanced advertising.• Consistently earned very high student and department evaluations for knowledge, teaching methods and availability.• Awarded “Outstanding Faculty Member” by Student Marketing Association.

Division of $20B Fortune 50 Company. Manufacturer of B2B telecommunications systems and accessory products.P&L responsibility. Recruited to start global sales and marketing operations. Created marketing and sales organization for start-up telecommunications and technology division. Negotiated alliances, managed acquisitions, and acted as corporate liaison. Eight direct reports, department size 220, $32M budget (Sales, forecasting, communications, public relations, product management, multi-channel sales management, international, business development). Sold Division.• Grew annual sales from startup to over $212M.• Negotiated acquisition of major manufacturer, doubling annual revenues to over $125M.• Consistently exceeded annual sales expectations.

Mba

Education record