Led brand and communications strategy for major clients: Tigre (account win, construction), Ford (Brazil & South America, automotive/vehicles), SODIMAC (Brazil & LatAm account win, retail/construction), and AliExpress(retail/e-commerce).Worked with multiple data and research sources to uncover business, market, and consumer insights that led strategic decision-making for marketing ops, campaigns, and content.Managed and mentored a team of strategists, content, and social media… Show more Led brand and communications strategy for major clients: Tigre (account win, construction), Ford (Brazil & South America, automotive/vehicles), SODIMAC (Brazil & LatAm account win, retail/construction), and AliExpress(retail/e-commerce).Worked with multiple data and research sources to uncover business, market, and consumer insights that led strategic decision-making for marketing ops, campaigns, and content.Managed and mentored a team of strategists, content, and social media professionals.Key role in Ford’s brand transition, from mass to prestige brand in South America.Led brand strategy for Tigre, idealizing, practicing, and promoting brand architecture and communications best practices for business units(B2C, B2B), protecting leadership.Online+Offline campaign strategy for AliExpress. Never seen before results in volume and value. Show less

Consulted for top advertising agencies and consultancies like EnergyBBDO, Ilumeo Data Science, Commonwealth/Mccann, Dentsu, Santa Clara, Talent Marcel, BETC Havas, Edelman, Sandbox Strategy School, Purple Cow, among others.Advertising, Branding, Communications, Research and Data Analysis work for companies and brands like Serasa Experian, XP and Rico(finance/investments), Unilever/Rexona(personal care/FMCG), Chevrolet(automotive/vehicles), Toyota(auto/vehicles)… Show more Consulted for top advertising agencies and consultancies like EnergyBBDO, Ilumeo Data Science, Commonwealth/Mccann, Dentsu, Santa Clara, Talent Marcel, BETC Havas, Edelman, Sandbox Strategy School, Purple Cow, among others.Advertising, Branding, Communications, Research and Data Analysis work for companies and brands like Serasa Experian, XP and Rico(finance/investments), Unilever/Rexona(personal care/FMCG), Chevrolet(automotive/vehicles), Toyota(auto/vehicles), Unicharm/MamyPoko(diapers), Loft(real state startup), Porto Seguro(finance/insurance), Safra(finance/banking), Samsung(electronics), Postos Ipiranga(oil&gas/distribution), CNA(education), Lactalis/Batavo(dairy/FMCG), Vitacon(real state), Outback(restaurant), Ciclic(digital insurance startup) and Neon(digital banking startup).Developed product, content research, organization and production for an online course on Strategic Thinking. Get to know at https://cursos.sandbox.ee/classes/pensamento-estrategico Show less

Led digital communication strategy, consumer segmentation, journey and funnels for
BR Distribuidora(oil&gas/distribution) brands (Postos Petrobras, BRMania, LUBRAX, Premmia)Managed and mentored a team of strategists and planners.

Led insight hunting, brand position, and creative strategy for Ambev's Skol Beats and Skol Ultra (beer for sports/athletes) in a cross-functional team (creatives, channel, social, and data)

Worked on digital, content, and PR for Natura Musical, Dow, Tourism Australia, and Sonae Sierra.Created strategy thinking process for agency work, with training workshops for leadership.Developed the strategy that won pitches and became the communication work for Sonae Sierra Malls and the PR program for Dow(chemicals) during the Rio 2016 Sports Olympics.Professional mentor for 3 people from different areas/departments.

Worked on digital communication and content strategy for PayPal(finance/digital wallet), VALE(mining), SESC(social institution), Unilever/OMO(FMCG/laundry), Unilever/Cif(FMCG/household cleaning), Unilever/Knnor(FMCG/food services), Nestlé/Nescau(FMCG/food and drinks), Pfizer, Belcorp (beauty and personal care/direct sales), Multiplus(customer rewards program), Cymera Photo app( and DSM Nutrition(B2B/food services).Led the strategy department, and created the strategic template for the… Show more Worked on digital communication and content strategy for PayPal(finance/digital wallet), VALE(mining), SESC(social institution), Unilever/OMO(FMCG/laundry), Unilever/Cif(FMCG/household cleaning), Unilever/Knnor(FMCG/food services), Nestlé/Nescau(FMCG/food and drinks), Pfizer, Belcorp (beauty and personal care/direct sales), Multiplus(customer rewards program), Cymera Photo app( and DSM Nutrition(B2B/food services).Led the strategy department, and created the strategic template for the agency's creative process.Worked side-by-side with creative, media, UX, and BI to improve the strategy of every work. Show less

Worked on online and offline advertising for Nissan, Sabesp, and Aruba.Trained and applied Disruption® methodology and workshops to in-house and ad-hoc projects.Developed ad-hoc tailor-made studies on “Sports Olympics Sponsorship Activation” for Nissan 
and “Luxury Market and Consumers in Brazil” for Four Seasons Hotels and Resorts.

Worked social media, digital communications, and conversion funnel for Citroën Brasil.Key player on Citroën's most successful vehicle launch yet, creating waiting list: Citroen Aircross.Reports crossing digital data analytics, conversion funnel, and business results (leads and sales)

Working mainly as consultant in digital strategy and tactics in partnership with advertising agencies, for brands like Dell (computers), Adidas(sports), SemParar(finance/payments)