In a time when everyone wants to be-look big, we declare: we are small, on purpose. Artisans.We're not into commoditized content production, which is ready to become noise in a sea of information. We believe to generate relevance and be original one needs not only to be talented, but also accountable, attentive and able to personalize. Our principle is to embrace your project and not the entire world.We are an studio. This is why we don't do prèt-a-porter content. Nothing "of the shelf": we understand each company is unique and deserves words written as if they only could say them.We deliver a work filled with personality, able to impact as customers as the market. We build each text with the flexibility to ignore rules and search for new paths when necessary. To test and to try are the basis of the construction of our path, but at the same time we keep using what's proven, when it makes sense.Customers are not numbers. Companies are unique. If there are not two companies that look the same, content must not look the same. Our duty is to understand the moment of each business and offer exactly what is needed now.And it all is born from us, curious, restless, questioning people, with very diversified passions. It is only possible because we mix knowledge, recombine information, bring references from everywhere and create our own way of being.We are restless, but not inconsistent. We believe amazing ideas blossom from a serious, dedicated and ongoing business ethics. Boldness must be mixed to accountability to create innovation that can be applied to business.To wrap it up: why Käfer? Käfer is the original, German name of the Beetle. A nice, reliable car, with a strong personality, clearly recognizable, who delivers the promise and don't want to be in the lead role. Käfer because we are one of a kind and do a work well done, so our clients can increase the value of their brands.We are Käfer Content Studio!

Editor-in-chief of NOVAREJO retail platform, with a bimonthly magazine, the www.portalnovarejo.com.br website and a series of events for retail executives and the entire retail ecosystem.

Head of the online operations of Grupo Padrão, including 16 websites and the development of mobile and app projects for the company's products.

Marketing Coordinator at Grupo Editorial Nacional (Grupo GEN), Brazilian leading scientific, technical and professional publishing group. Among the activities developed are the coordination of online and offline marketing initiatives, public relations, digital communications, customer service and e-commerce for the nine brands that form the company.Relevant results: 76% year-on-year online sales increase in 2012. Management of 7 profiles in social media, targeting different audiences. Restructuring of the customer service area, reorganizing processes to strongly reduce complains and increase in the quality of the service provided. Development of specific initiatives to events and marketing campaigns (as Back to School), helping to increase brand awareness and strengthening the presence of the publishing brands in their respective market segments.

Heads Brazil's top retail consulting firm's publishing branch, publishing books, DVDs, e-newsletters, newsletters and reports on retail strategic and operational issues.

• Production of newsletters and other kinds of digital content to several companies, adding to their content marketing initiatives.• Production of digital bulletins and newsletters on the global retail market.• RETAIL magazine: retail-related business magazine, published from September, 2001 to December 2002. Head of the editorial production, as well as advertising.

Editor and collaborator in several magazines, targeted on segments as different as retail, e-commerce, human resources, corporate innovation and teaching. Developed two magazines from scratch (Varejo & Tecnologia (Retail & Technology - 1999) and E-commerce (2000)), working on them until they became stable and profitable products. Left the company to develop his own magazine, called Retail, in 2001, although worked as a third-party for Segmento since 1999.

Reporter in the IT segment of the newspaper.