Renae Lokpez Email & Phone Number

Greater Minneapolis-St. Paul Area

As a Licensing Specialist and Account Executive at MHS, I work closely with manufacturers to understand their target consumer and identify opportunities to expand their programs through customized sales presentations, artwork selection, financial negotiations and creative collaboration on product development.♦ ART LICENSING:As a licensing agency, we represent intellectual property owners such as artists, illustrators, and owners of trademarks, patents and brands (licensors) who want to monetize their intellectual properties by licensing their use to manufacturers of consumer products such as home furnishings, gifts, and textiles.♦ LICENSE ACQUISITION/CONSULTING FOR MANUFACTURERS:Manufacturers rely on MHS Licensing to advise them in the search, evaluation, and acquisition of appropriate properties and brands. As a licensing consultant for manufacturers we have successfully negotiated deals on behalf of our manufacturing clients in such categories as apparel, seasonal décor, home textiles, fashion accessories, craft and sporting goods with major licensors such as Disney, Lucas & WB.♦ DESIGN SERVICES:MHS Licensing through its PDR division has on-staff designers highly experienced in product development and design. We offer their services to manufacturers, domestically and internationally, on a project-based, retainer-based or override-based fee structure to aid them in developing appealing, saleable product for the US and foreign markets. Our designers know what US retailers are looking for.♦ BUSINESS DEVELOPMENT:MHS Licensing serves as a resource for major companies and brands by providing them strategic direction and execution including:• Developing and executing marketing plans.• Identifying and expanding channels of distribution, including sales networks.• Identifying product opportunities based on consumer trends and competitor analysis.• Counseling on direct-to-retail licensing to major retailers.

Greater Minneapolis-St. Paul Area

Managed product development for Seasonal products including Artificial Christmas Trees, Green goods and Licensed programs for the mass & mid-tier markets, generating over $20 Million in sales.Licensed giftware programs included Barbie, Harry Potter, Winnie the Pooh, Hello Kitty, Rudolph, Garfield, Pink Panther, Little Suzy's Zoo etc...Created and managed multiple consumer product lines for our corporate program and customized programs for national accounts such as Target & Wal-mart, based on market research, consumer trends and sales analysis.Worked directly with multiple overseas vendors to develop new products from initial design through final production.Created marketing plans to determine budgets, schedules, product formats, design characteristics, pricing and margin structures.

El Paso, Texas Area

Managed product development for hairbrushes, combs, mirrors and gift sets. Included licensed brand names,Revlon and Vidal Sassoon, as well as private label brands for national retailers such as Rite Aid, Dollar General and Bill's Dollar Stores.Managed over $40 million in the Brush and Comb category, approximately 300 SKUS.

Greater Minneapolis-St. Paul Area

Provided marketing support for Hair Accessories and Beauty Products. Created marketing materials, catalogs and coordinated product packaging, photo shoots, advertisements, brochures and organized national sales meeting.

Responsible for new product development and marketing strategies of various categories including Video, Audio, Multimedia, Sporting Goods, Hair Accessories and Housewares/Hardware.Coordinated trade shows, promotional events, advertising and public relations.