Renan Gonzalez Email & Phone Number

Leading the Central America and Caribbean business model, operations, business improvement, business & talent development.Strategy Development and Execution. Focused on helping organizations across many countries become Great Places to Work For All.

Founder/Managing Director of Principles & Values Consulting Group, a Management Consulting firm focusing on business performance improvement, new business development and M&A’s. Our experience has let us serve customers in diverse industries as retail, food & beverage, security, technology development, agriculture, financial services & NGO’s. Our services expand from strategy development & strategy execution, financial planning & re-structuring, commercial & marketing planning, organizational development, human talent development, business process improvement, corporate governance & entrepreneurial mentoring.Based on globally agreed Principles and Values we help to transform people and transform organizations through strong focus on high performance!We are passionate about serving organizations (ranging from multinational corporations to midsize companies and family owned business). Aside from focusing on profit organizations we also serve nonprofit models. We believe in helping improve the lives of the people and organizations we serve.We currently have operations in the US and in Central America. During 2018/19 we will keep expanding through other countries and regions.

Guatemala

- Executive in charge of managing the organization in charge of maximizing the value of the business model- Leader, executor and comunicator.- Development of turnaround overall business strategy and policies - Decision maker, team leader and resource optimization at Financial, Operational, Commercial, Marketing, IT, Procurement and Human Resouce Level - Advisor to the board- Change driver accross all the organization- Multiple control processes and audits ( including ERP and other systems )- Corporate Finance and Risk Analysis in order to maximize shareholder value and companies- Investment analysis - business development- Budgeting and Financial modeling

Guatemala

- Advisor to the Board- Development of the Strategic Framework at Corporate, Division and Line of Business levels- Corporate Strategy Planning- Business Governance allignment- Organizational Allignment / Operations Planning- Development of Performance Management philosophy- Development of Execution Processes- Integration of Strategic Communications- Initiative and Project Management / Financial resource integrator- Build in IT focus into the strategic framework- Engaged leader for change management accross all the organization- Development of Corporate Project Mgt. Office

Guatemala

- Introduction of Strategic delopment model- Fulfillment of the Financial Management Model (Budget and forecast @ division & department level)- Enhancement of Organizational structure focus- Talent development programs- Differentiation of Supplier growth- Development of HSSE milestones- Molding Behavior and Messages- Advisor to the Board

Guatemala

-Leadership of the development and growth of the Fuels Business to Business markets in Latin America, current as well as new ones. - Development and implementation of new lubricant business model for all operations in Latin America. - Formulation of portfolio & market penetration and growth strategies through individual route to market models - Development & management of yearly budget & business plan for Latin America - Lead international supplier contract negotiations - Lead change management processes

El Salvador

- Development & execution of all companies activities in El Salvador ( investment projects, storage, distribution, commercial, environment, health & safety) – Total asset management - HR development – Mgt restructuring- Compliance of all regulations (industry & government) - Improvement and management of all operational processes- Development & management of yearly budget & business plan – Leader for all change management processes- Mgt of co´s PR.( media, Industrial/ Business Chambers, ) – Development of companies (department) kpi´s – Regional Advisor

Guatemala

- Development & growth of Retail Branded Program (creation and implementation) * - Total volume & mgn. growth - Launch of Puma Brand on ongoing business operations – Development & Implementation of MAP (Mktg Activ. Plan) *- Introduction and implementation of business focused organization (Sales and Marketing – route to market stategies) *- Mgt of co´s PR. (V.P. Gremial de Hicrocarburos, AMCHAM´s Energy Team Member) (* : utilized as a Regional Best Practice)

Guatemala

- Maximizing Lubricant business on existing operations, new entries & new distribution models (transport & industrial oils) - Implementation of mktg plans and activities for cluster/country – sales mgt responsibility for Ctl America & Caribbean- Mgt of interfaces and service level agreements w/ regional key stakeholders and Global marketing team/$200MM - Leading a team of 18 direct appointees across 18 countries and 30 indirect executives

Guatemala

- Lubricants and Commercial lines of business organizations change & design advisor. Change implementer - Cross business strategy, performance mgt., regional management consulting and advisory - Engagement & Communications programs.- Manpower = 300 executives / cost = $ 14 MM - Penzoil/Quaker State Co. Business Integration w/Shell- Executive development program improvements- Performance management program improvements

Guatemala

- Design & Implementation of regional training- Development of Service Level Agreements for regional business’s- Competency Frameworks regional development (sales, marketing, customer service)- Advisor to the Executive Regional Vice President and regional key stakeholders

Guatemala

- Management of marketing and advertising campaigns for each business unit (service stations, industry, c stores)- Implementation of strategies for communication plan, media mix & nation wide promotions – Regional Advisor- Coordination of companies public relations for brand image - Coordination of marketing programs with each business unit- Management of companies Strategic Alliances - Management of companies Client Service Dept. - Member of Country Mgt. Team

Guatemala

- Management of Salary Operated Retail Outlets {major. categories: Fuel, Food & Convenience products} / - Sales, Marketing & Financial Planning for short, medium and long term for sub-business units / Full P&L responsibility- Development & implementation of new service programs for the country / US franchised food facility- Operation revenues: $ 30 MM / yr. ; Global NFR team member - Country Mgt. Team

Guatemala

- Sales strategies for brand and product awareness- Pricing Analysis -Creation and implementation of work-team programs oriented toward client service initiative- Business area strategic planning & follow through of operational procedures

Miami/Fort Lauderdale Area

- Central American and Caribbean Region marketing and project investment analysis/policies - Central America-Caribbean performance analysis (financial and economic mgt. reports & budgets) - General assistance to the regional director - regional projects team member

Guatemala

- Marketing analysis - Financial analysis (budget development) and Pricing analysis for all business units- Marketing & promotional planning/development assistance- General assistance to the Sales and Marketing Manager

Mexico

-Customer service project for Mexico & Guatemala public telecomm. co.s -Central America Marketing Development team for Digital Exchanges / telecomm. Products

Financial Engineer, Finance And Corporate Finance

Engineer'S Degree, Systems, Information And Computer Sciences, General