Lead for Strategic Planning Cycle and Organizational TransformationI am responsible for leading the annual and multi-year strategic planning cycle at the company, collaborating with leadership to define business objectives and goals, and managing external specialized consulting. In the 2024 strategic planning cycle, for the first time in over 60 years of the company’s history, each entity within our group had an individualized strategic plan. This process involved close collaboration with the leadership teams of each company to understand their specific needs and ensure that the defined objectives and goals were aligned with their respective business strategies. The implementation of this individualized approach resulted in a more precise, efficient, and tailored planning process that meets the unique needs of each business unit.This achievement highlights my ability to lead organizational transformation initiatives and drive excellence in strategic planning, ensuring that each company within the group is well-positioned to achieve its objectives more effectively and impactfully. I am also responsible for continuous improvement in goal management processes and dashboards.Additionally, I proactively interact with various departments across the company to ensure strategic alignment and stakeholder engagement throughout the Strategic Planning process. I also conduct presentations for various company departments, fostering unity in the pursuit of objectives, promoting a common understanding of strategies, and encouraging a collaborative approach to achieving organizational goals.

Responsible for leading the corporate goal-setting process, playing a crucial role in transitioning the strategic planning method from Balanced Scorecard (BSC) to Objectives and Key Results (OKR). This transformation led to greater clarity of objectives, alignment, and engagement across the organization, enhancing agility and effectiveness in strategic execution. Additionally, I analyze and track company results, continuously monitoring and assessing corporate performance against established objectives. By leveraging BI tools, I provide actionable insights and adjustment recommendations, ensuring the company stays on course to achieve its goals.Led the 'New Culture Communication Plan' project, working alongside HR and Marketing to develop and implement communication strategies that strengthened organizational culture and promoted employee engagement, with a focus on campaigns supporting the new OKR methodology.

Responsible for leading the development and implementation of pricing strategies based on in-depth analyses of market data and consumer behavior. By utilizing predictive models and sensitivity analyses, I optimize pricing to maximize revenue and market competitiveness.I also support Strategic Commercial Partnerships, directly managing a team of business intelligence analysts, guiding the development of their analytical and business skills. I establish clear objectives, delegate projects, and monitor team performance to ensure the delivery of high-quality insights and the timely completion of tasks.

Responsible for mastering the integration and analysis of internal and external data using advanced tools to provide comprehensive insights. I specialize in data modeling and predictive analysis to anticipate market trends and consumer behavior, laying the foundation for business strategy and innovation. I lead business intelligence initiatives for the Commercial area, serving as the primary analytical point of contact. I develop customized solutions to maximize sales performance and market penetration, relying on detailed analyses to recommend effective strategies.I also present to the Executive Board, demonstrating the ability to influence critical decisions and provide data-driven recommendations, guiding strategic decision-making at the highest levels of the organization.

Responsible for Internal Data Analysis: Proven ability to interpret large volumes of data using Excel for extraction and analysis, and Tableau for data visualization. I transform raw data into actionable insights, facilitating strategic decision-making.KPI Development: Expertise in developing relevant business KPIs and creating interactive dashboards that monitor real-time performance, ensuring that strategic objectives are met. I also support Marketing projects as a Business Partner.

Responsible for providing strategic guidance and advice to the leaders and executives of Ação Bíblica do Brasil, utilizing insights from SWOT analysis and the business plan to make informed decisions and steer strategic initiatives. I facilitated strategic meetings and workshops to promote team alignment and engagement around the organization’s goals and objectives.

Gained experience in a multinational company during an exchange program in Dublin, Ireland. I successfully met weekly/monthly sales targets, submitted sales reports to the manager, prospected new clients and potential points of sale, communicated in project settings, and sold products at various locations throughout Dublin. Additionally, I participated in national events with the company’s team, such as the 2013 St. Patrick's Day Parade.

Responsible for managing cash control for over 600 investment funds, performing daily reconciliations of cash positions for a diversified portfolio to ensure accuracy and compliance with regulatory requirements. I analyzed cash flows, including inflows and outflows across various accounts and investment vehicles, identifying discrepancies or irregularities and taking appropriate corrective actions.I also supported portfolio managers, traders, and other stakeholders in promptly resolving cash-related issues, maintaining liquidity management objectives, and developing reports.

Responsible for assisting the Research Committee for Culture and Extension in a project aimed at standardizing the Lattes Curriculum: a recognized Brazilian educational platform that manages information on researcher profiles and past and current projects in academic institutions. I collected and analyzed data to identify areas for improvement in the Lattes Curriculum and proposed solutions to standardize and enhance the quality of the information. I collaborated with the project team to develop guidelines and procedures. I conducted training sessions to guide researchers and institution members on best practices for updating and maintaining their profiles on the Lattes Curriculum.Additionally, I supported the implementation of tools and processes to optimize information management and promote the efficiency of the Lattes Curriculum system.

Responsible for developing comprehensive project plans outlining objectives, timelines, and resource requirements. I collaborated with stakeholders to identify community needs and develop impactful volunteer initiatives. I evaluated the effectiveness of projects through feedback mechanisms and data analysis to drive continuous improvement.I recruited and trained new volunteers for the project and organized fundraising events for CEAP - Centro Educacional de Pedreira.