Renata Astudillo Email & Phone Number

Charlotte, Nc, Us

Bonita Springs, Florida, United States

• Corporate Video LeadLed the creation of the corporate video from scripting to production, collaborating with stakeholders to deliver a rebranded, dynamic narrative that positioned them as a top industry player.• Website Revamp Project ManagerManaged and revamped the company website with an SEO-focused approach, overseeing design and content strategy. Led the developer and copywriter to ensure clear messaging and an on-brand user experience optimized for search visibility.• CRM & Marketing Technology Implementation LeadImplemented and managed CRM systems and analytics tools to optimize customer insights, track campaign performance, and streamline marketing processes.• Social Media & Paid Ads StrategistDeveloped and executed the social media strategy, determining content, timing, and paid ad initiatives. Designed posts using Adobe Photoshop and Premiere.

Miami, Florida, United States

• Owned Marketing Initiatives From Inception to LaunchLed the strategy, and execution of comprehensive marketing campaigns across various channels like digital advertising, strategic OOH site placements, print advertising and social media.Clients: Bumble, Ally Bank, Disney Pixar, Spotify, Bacardi, and others.• Data -Driven Analysis and Market Research:Led in-depth data analysis of our market performance, creating detailed reports on program metrics,audience demographics, and more. Translated critical insights into actionable narratives, drivingsignificant improvements in campaign effectiveness and market optimization.• Client and Campaign Management:Proactively met with clients to understand their marketing goals and objectives to create customizedad designs and campaign strategies that aligned with their goals. Resulting in high client satisfactionand repeated business.Clients: Barefoot Wines, Fat Tuesday, Mary Brickell Village, and more.• Team Management:Managed a team of two marketers, leading recruitment, onboarding, and training to align processeswith company objectives. Resulting a 60%+ effectiveness rate for sales strategies and brandadherence, enhancing efficiency and synergy across the organization.• Business DevelopmentMaintained a commitment to professional development in the advertising industry, allowing me to propose innovative ideas and cost-effective digital marketing solutions.

Miami, Florida, United States

• Creative Design Skills:Utilized creative design skills, user experience principles, and customer journey mapping to produceand manage branded advertisements for local and national clients, showcasing the resulting productacross the company's OOH platforms.• Communication & StorytellingImproved and accelerated contract closures by creating branded material contributed to the close of over $445K worth of sale deals a year.• Social Media ManagementManaged Social Media content to grow the company's presence in the market, helping double the company's Instagram following

Miami/Fort Lauderdale Area

•Social Media Reporting:Measured, reported, and contributed to the optimization of the company's clients' social mediacampaigns. With comprehensive presentations on growth metrics, demographic insights, andcampaign performance, consistent improvements for real and organic growth were made.•Social Media Scheduling:Managed clients' content calendars and social media posts using publisher-side self-serve platforms,including Hootsuite, Tweetdeck, and Facebook ensuring consistent brand presence.

Digital Marketing, Digital Marketing

Digital Marketing Enthusiast | Pro in SEO, SEM, Google Analytics, Content, Social Media, and Email Marketing. Mastering Marketing.

Bachelor Of Business Administration - Bba, Business Administration And Management, General

Activities and Societies: Member of the American Marketing Association and Women in Business, and Ambassador of the University of Miami.

High School Diploma

Activities and Societies: Nationally ranked Chilean handball athlete