Renata Drummond

Renata Drummond Email and Phone Number

CRM Marketing Strategy and Content @ AMG International Realty - Imóveis no Exterior
Winter Garden, FL, US
Renata Drummond's Location
Winter Garden, Florida, United States, United States
Renata Drummond's Contact Details

Renata Drummond work email

Renata Drummond personal email

About Renata Drummond

When I was still a little girl, and all my friends wanted to play with toys, my favorite activity was interviewing people. This passion led me to pursue a career in journalism, where I found my motivation in giving voice to people's stories. I started working in the first days of my graduation, and my eagerness to learn and adaptability have allowed me to work in the most varied industries, such as telecommunications, retail, nonprofit, etc. In 2009, when Twitter became popular in Brazil, I saw an opportunity to dive into the digital marketing field and transform shared stories into conversations and relationships. Since then, I have monitored, classified, and analyzed hundreds of contents per minute. I have interacted with the public online and conducted quantitative and qualitative research to understand their expectations and needs. I have also developed the "Digital Marketing and Data Intelligence Department" of several companies where I worked. After building a stable and reputable career in my home country, I made a life-changing decision in 2018 and moved to the United States. I invested a few years in improving my English proficiency before starting my master's degree in Business at Westcliff University in 2021. The following year, I landed my first job in the United States.With almost two decades of experience, I have become an expert in communication, research, documentation, fact-checking, and record-keeping. My writing style is flexible and can be easily tailored to suit various platforms and audiences. I've created content for newspapers, magazines, websites, TV, and social media. I'm also skilled in creating diverse types of documents such as minutes, memorandums, reports, academic articles, theses, announcements, and more. Whether it's a 120-character tweet or a comprehensive technical article, I'm equally talented in finding the best words to captivate and engage readers.In addition to my extensive experience, I possess exceptional interpersonal skills, which enable me to interact effectively with colleagues and management at all levels. I have always proved to be a fast learner and an ethical, proactive, dedicated, and tech-savvy professional.Let's connect and explore how we can level up together!You can reach out to me here or via email: renatadrummond@email.com

Renata Drummond's Current Company Details
AMG International Realty - Imóveis no Exterior

Amg International Realty - Imóveis No Exterior

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CRM Marketing Strategy and Content
Winter Garden, FL, US
Website:
casasemmiami.com.br
Employees:
10
Renata Drummond Work Experience Details
  • Amg International Realty - Imóveis No Exterior
    Crm Marketing Strategy And Content
    Amg International Realty - Imóveis No Exterior
    Winter Garden, Fl, Us
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  • Journalist | Digital Marketing Specialist | Content Creator
    Journalist | Digital Marketing Specialist | Content Creator [Seeking New Opportunity]
    Journalist | Digital Marketing Specialist | Content Creator Jul 2024 - Present
    United States
    As I approach the end of my master's studies, I'm excited to re-enter the communication field after a six-year hiatus. Over the past years, I have been working part-time as a bookkeeper, which allowed me to break into the American job market while fulfilling 2id Interiors' need for a reliable professional to take on a vital role within the company.With nearly 20 years of experience in journalism and digital marketing, I have gained strong expertise in creating engaging content in various formats, such as newspapers, magazines, websites, newsletters, and social media channels. Additionally, I excel at collecting, monitoring, organizing, and analyzing audience interactions to translate data into comprehensive performance reports and new communication and marketing strategies.Some of my achievements were:- Implemented a strategic plan that increased 62% of Twitter followers- Developed market analyses and strategy plan that had an 87% rise in YouTube subscribers- Reformulated the company's social media channels and implemented a monitoring tool, which increased Facebook fans by 247% and LinkedIn group participants by 55% (Vagas.com)- Implemented innovative solutions like project dashboards and monitoring tools- Enhanced report accuracy and strategic planning- Improved organizational efficiencyI'm excited about the opportunity to return to communications and digital marketing, using my background to spearhead innovative projects and drive brand growth. My goal is to contribute to a company committed to fostering employee growth, creativity, and a collaborative work environment. I'm particularly drawn to organizations that prioritize integrity, equity, ethics, inclusion, and diversity.
  • 2Id Interiors
    Bookkeeper
    2Id Interiors Mar 2022 - Sep 2024
    Miami, Florida, United States
    2id Interiors is an award-winning leading interior design firm in Miami. It serves clients amongst today's well-known names in professional industries and entertainment, with projects in Canada, Europe, Brazil, and worldwide. Responsible for managing day-to-day financial records and transactions with accuracy and responsibility. I streamline processes, ensuring precise transactions and reporting. Leveraging my communication and interpersonal skills, I work collaboratively with cross-functional teams and stakeholders, ensuring smooth project operations. Recognized for being a quick learner and reliable team player, I proactively introduced innovative solutions, such as implementing a project dashboard to enhance the company's organization and efficiency. Additionally, my detail-oriented approach facilitates error-free processes, which has earned a commendation from management for consistently exceeding expectations.
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  • Grupo Bandeirantes De Comunicação
    Social Media And Market Intelligence Specialist
    Grupo Bandeirantes De Comunicação Dec 2016 - Dec 2017
    São Paulo, São Paulo, Brazil
    BAND is the fourth most prominent television network in Brazil in terms of audience and revenue. The company is part of the Bandeirantes Communication Group. Launched in 1937, it has businesses in several areas such as open and cable TV, satellite channels, radio networks, newspapers, and even a record company.Developed BAND's Social Media and Market Intelligence sector. Responsible for creating benchmarking, analyzing competitors and trends, and planning and implementing a content publishing schedule. Planned digital marketing strategies for the company's main news TV shows, elaborated and executed content schedules, and transformed data into strategic reports. Idealized, produced, filmed, and edited innovative content for social platforms, introducing new formats such as 360° live streaming on Instagram, Facebook interactive lives, and video series about cinema, politics, health, and entertainment.The company's TV shows have experienced significant growth on social media due to the implementation of a strategic digital marketing plan. Specifically, the TV channel "BandNews" saw a notable increase of 37% in Facebook fans and a 62% surge in Twitter followers.
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  • Tboom Interactive
    Community Manager
    Tboom Interactive Jan 2016 - Dec 2016
    São Paulo, São Paulo, Brazil
    Tboom, a digital agency with national and international recognition, achieved the status of Google Partner Premier and conducted numerous workshops and certification events. In 2015, out of 20,000 projects from 170 countries evaluated by the United Nations (UN), Tboom was honored as the developer of the Best Environmental Application in the world.Responsible for conducting market trend studies and developing comprehensive market research, benchmark analysis, and strategic planning. Collected, organized, and analyzed data to create strategic reports tracking content performance and engagement. Managed clients' social media channels, interacting with the public to understand their needs. Coordinated multiple projects simultaneously, planned and created content for social media, websites, and blogs, and moderated discussions. Collaborated with cross-functional teams to create visual communications and conducted regular meetings with clients to present reports and develop strategic plans.Successfully developed numerous market competition analyses and strategic plans, primarily for Cushman & Wakefield. Over one year, the company saw substantial growth in social media metrics, including a 41% increase in Facebook fans, an 87% rise in YouTube subscribers, and a 32% growth in LinkedIn followers.
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  • Vagas.Com
    Community Manager
    Vagas.Com Apr 2014 - Sep 2015
    São Paulo, São Paulo, Brazil
    VAGAS.com is one of the largest career sites in Brazil. Based on a horizontal management model, the company has three pillars: a job site, an area to get a professional qualification, and an interactive map to trace professional paths (Mapa Vagas de Carreiras).Responsible for writing real-time content about the company's participation in key Brazilian HR events (CONARH, Campus Party, Forum Vagas, etc.). Planned, created, and published content across Facebook, Twitter, and LinkedIn. Monitored and moderated audience interactions. Developed monthly reports to track content performance and engagement metrics, transforming data into qualitative and quantitative analyses. Conducted market trend studies and collaborated with cross-functional teams (HR, Events, Design) to plan and execute events and communication strategies. Implemented a monitoring tool (Scup / Sprinklr) to automate data collection, which improved the accuracy of social media reports and strategic planning. It transformed how the company monitored and analyzed social media interactions, making it more efficient and accurate. I also introduced new metric reports and collaborated with a diverse team to revamp the company's social channels, including content type, publication schedule, and brand image. These efforts led to significant results over 15 months, such as a 247% increase in Facebook fans and a 55% growth in LinkedIn group participants.
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  • Yeah Digital
    Digital Marketing Specialist
    Yeah Digital Sep 2013 - Mar 2014
    São Paulo, São Paulo, Brazil
    Yeah Digital was a full-service digital agency specializing in Sponsored Links, SEO, Facebook and Mobile Ads, Social Media, and Website Production. With offices in three cities in Brazil, the company offered innovative marketing solutions combining technology and creativity.Planned, created, and published engaging content on clients' social media channels. Monitored and moderated audience interactions on clients' channels, including websites, blogs, and social media platforms. Conducted benchmarking, analyzed competitors and trends, and transformed data into strategic reports and new planning. Collaborating with the design team, I contributed to creating compelling graphics and visual communication for social media posts and advertising campaigns. Provided communication and marketing consultancy to clients and assisted them in publishing content on their websites and blogs.My primary client was Net Educação, a Brazilian educational platform that provides resources, training, and innovative tools for teachers, students, and parents. Over six months, the institution achieved impressive growth across various metrics, including a 367% growth in Facebook comments and a 263% increase in website visits.
  • Agência Navigators
    Strategic Planner
    Agência Navigators Apr 2013 - Sep 2013
    São Paulo, São Paulo, Brazil
    Based in São Paulo, Brazil, Navigators is a specialized digital marketing agency offering services in social media management, content creation, digital advertising, SEO, and website development. Its clientele includes globally recognized companies like Childhood, Cosan Group, EBX Group, NürnbergMesse, and FCE Cosmetique.Coordinated a team responsible for creating clients' social media content, monitoring audience interactions, and developing performance reports. Built advertising campaigns on social media platforms, transforming data into strategic actions. Conducted market trend studies and benchmark analysis. Collaborated with the design team to create compelling graphics and visual communication for posts and campaigns.Implemented crisis management policies, alerts, and reports for the Cosan Group, a diversified Brazilian conglomerate involved in energy, logistics, and agribusiness. These protocols were a game changer as my team closely monitored negative feedback, acting quickly to mitigate its impact and maintain client reputation.
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  • Uppna Software
    Digital Marketing Specialist
    Uppna Software Jul 2011 - Apr 2013
    São Paulo, São Paulo, Brazil
    UPPNA was a technology startup focused on developing mobile applications. Its main product was MallGuide.Me, which received R$1 million in angel support and reached 1st place in the AppStore Brasil.Developed the startup's Social Media Department. Implemented a consistent posting schedule, monitored audience interactions, and generated performance and engagement reports. Planned, created, and analyzed Facebook Ads campaigns, developed crisis management policies, and coordinated with a public relations firm for media coverage. Conducted market research and phone interviews with shopping center administrators, transforming data into strategic actions.Achieved a 55% increase in Twitter followers and a 222% increase in likes for the MallGuide.Me app on Facebook. Improved accuracy in reporting through meticulous market research and strategic content planning. Enhanced crisis management effectiveness and maintained a positive brand image.
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  • Aorta Entretenimento
    Digital Marketing Assistant
    Aorta Entretenimento Aug 2010 - Jul 2011
    Belo Horizonte, Minas Gerais, Brazil
    Aorta was a leader in mobile apps with a diverse portfolio that included over 50 major Brazilian companies. In 2012, it was acquired by Ponto Mobi, the leading mobile marketing and advertising company in Latin America.Used Scup/Sprinklr to monitor, collect, organize, and analyze interactions from the client's audience. Developed daily, weekly, and monthly reports, transforming data analyses into market intelligence and strategic planning. Conducted competitor and benchmark analyses. Assisted in developing crisis management policies and contributed to shaping the client's social media strategies. Developed projects and strategies to attract new clients.Recognized as an efficient, proactive, and dedicated professional, I consistently exceeded expectations, enhancing client satisfaction and loyalty. Additionally, I received frequent recognition across the company for creating visually appealing Excel spreadsheets, showcasing strong organizational and analytical skills.
  • Glória Comunicação Humana
    Digital Marketing Specialist
    Glória Comunicação Humana Aug 2010 - Jun 2011
    Belo Horizonte, Minas Gerais, Brazil
    Glória Comunicação Humana is an advertising, marketing, and design agency. The company has a broad portfolio of clients ranging from the retail market to politics. In the state of Minas Gerais, the agency was responsible for the presidential campaign of Dilma Rousseff (2010).Responsible for creating and monitoring clients' social media channels. Built and maintained contact with clients' audiences to better understand their needs, adapting strategies accordingly. Developed and implemented clients' strategic digital marketing and communication plans and collaborated on promotional campaign planning and execution. Collected and analyzed data to create detailed reports to track content performance and engagement metrics, transforming data into actionable insights.One of the projects I most enjoyed working on was an institutional video for a client, where I researched public records, newspapers, and magazines to collect relevant pictures, organized the company's historical material, and developed the video script. This project highlighted my ability to integrate historical research with modern digital marketing techniques, resulting in a compelling and informative video that effectively showcased the client's legacy and mission.
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  • Glória Comunicação Humana
    Journalist
    Glória Comunicação Humana Oct 2009 - Aug 2010
    Belo Horizonte, Minas Gerais, Brazil
    Elaborated strategic marketing and communication planning for clients across various industries, including retail and government. Created diverse content for newspapers, magazines, newsletters, websites, and videos. Provided press coverage and communication consultancy for client events. Developed reports, surveys, press releases, and blog content.
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  • Cmi/Secovi-Mg
    Journalist
    Cmi/Secovi-Mg Jan 2008 - Oct 2009
    Belo Horizonte, Minas Gerais, Brazil
    The CMI/Secovi-MG is an organization that represents and supports the real estate sector in the state of Minas Gerais, Brazil. It represents about 400 real estate companies and offers services to professionals such as property managers, brokers, and condominium administrators.Responsible for creating content for various communication channels, including newsletters, announcements, articles, websites, and press releases. Collected and analyzed data for monthly research evaluating the real estate market's performance across Minas Gerais. Translated data into articles released to the press and published on the institution's website. Provided communication consultancy to clients and associates, produced and organized events, and managed photographic and journalistic coverage. Planned, developed, and updated the institution's bulletin board to ensure critical information accessibility and collaborated in redesigning the company's website.One of the most significant projects I've undertaken at CMI/Secovi-MG was the entity's annual award (PQEX). My primary responsibilities included contacting professionals and companies to collect their scores. I also structured this data to create a ranking, which was then published on the entity's website. Additionally, I provided journalistic coverage of the award ceremony and produced content for the entity's website.
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  • Assembleia Legislativa Do Estado De Minas Gerais
    Communication Coordinator
    Assembleia Legislativa Do Estado De Minas Gerais Dec 2006 - Dec 2007
    Belo Horizonte, Minas Gerais, Brazil
    I was the Communication Coordinator at Vanderlei Miranda's Office in the Assembleia Legislativa do Estado de Minas Gerais, the legislative body of the state of Minas Gerais in Brazil. Vanderlei Miranda was elected as a state deputy in 2005 with 48,103 votes. He was re-elected in 2010 and 2015, always prioritizing social initiatives and the fight against drugs.Responsible for coordinating the communication and design team, creating innovative actions to promote the deputy and his accomplishments. Planned, created, and reviewed newsletters, articles, website content, and press releases. Devised strategic plans to promote the parliamentarian's activities and revamped the parliamentarian's newsletter. Implemented and updated the bulletin board, organized the parliamentarian's clipping, and provided press coverage for events.The implementation of clipping proved valuable in tracking the parliamentarian's visibility. It allowed a deep analysis of resonant topics with the press and public, resulting in increased news citations. Additionally, the new newsletter layout enhanced visual communication and engagement, elevating the reading experience and significantly improving the publication's appeal and effectiveness.
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  • Associação Mineira De Supermercados - Amis
    Journalist
    Associação Mineira De Supermercados - Amis Jul 2006 - Dec 2006
    Belo Horizonte, Minas Gerais, Brazil
    AMIS represents and assists the local supermarket industry in Minas Gerais, offering services like advocacy, training, and networking. Its members encompass large global chains and small businesses, collectively responsible for about 90% of the sector's sales in the state.Responsible for creating engaging content for the association's magazine and website. Collected and analyzed data for monthly research on supermarkets' sales performance across the state, translating these findings into articles for press and publication. Assisted in event production and organization, handling all stages from planning to set up, including photographic and journalistic coverage.One of my most notable projects was organizing an exhibition celebrating the institution's 35th anniversary. Despite the availability of other interns and journalists, I was chosen for this responsibility due to my exceptional organization, professionalism, and confidentiality skills. I conducted research, selected and archived materials, and collaborated with cross-functional teams to plan and execute the project. Moreover, I defined its visual identity, liaised with suppliers, and oversaw the installation. Additionally, I wrote an article for the company's website and a special edition magazine.
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  • Rádio Transaméria - Bh
    Journalist
    Rádio Transaméria - Bh Oct 2003 - Jul 2006
    Belo Horizonte, Minas Gerais, Brazil
    Transamérica Belo Horizonte is part of a network that operates in 15 states across Brazil. It provides diverse programming, including music, news, and entertainment, making it a significant player in the region's media landscape.Responsible for researching trends and news articles. Published daily news on the radio's website and created content for the hosts. Managed audience information in a database system and coordinated audience participation in the radio shows. Provided customer service and supported the production, organization, and execution of promotional campaigns and events.I have efficiently coordinated numerous events involving musicians and fans, ensuring smooth and organized operations. In multiple instances, I've demonstrated quick thinking, crisis management, problem-solving, and strong interpersonal communication skills. One memorable event involved overseeing nearly 100 fans in a confined space. My contributions were essential to the event's overall success and ensured a positive experience for the audience.
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Renata Drummond Skills

Marketing Digital Social Media Marketing Social Facebook Marketing Social Media Marketing Social Media Measurement Journalism Marketing Online Jornalismo Marketing Communications Redes Sociais Facebook Fan Page Strategies Online Journalism Facebook Marketing Marketing Strategy Digital Journalism Digital Marketing Jornalismo Online Digital Media Microsoft Office Strategic Communications Facebook Fan Page Creation Social Networking Technology Journalism

Renata Drummond Education Details

Frequently Asked Questions about Renata Drummond

What company does Renata Drummond work for?

Renata Drummond works for Amg International Realty - Imóveis No Exterior

What is Renata Drummond's role at the current company?

Renata Drummond's current role is CRM Marketing Strategy and Content.

What is Renata Drummond's email address?

Renata Drummond's email address is re****@****ail.com

What schools did Renata Drummond attend?

Renata Drummond attended Westcliff University, Pontifícia Universidade Católica De Minas Gerais, Centro Universitário De Belo Horizonte.

What are some of Renata Drummond's interests?

Renata Drummond has interest in Social Services, Jornalismo, Children, Mídias Sociais, Civil Rights And Social Action, Education, Planejamento, Marketing Digital, Animal Welfare, Arts And Culture.

What skills is Renata Drummond known for?

Renata Drummond has skills like Marketing Digital, Social Media, Marketing Social, Facebook, Marketing, Social Media Marketing, Social Media Measurement, Journalism, Marketing Online, Jornalismo, Marketing Communications, Redes Sociais.

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