- Responsible for paid and organic digital audience management (web + APP)- Manage paid acquisition budget, focusing on ROAS as a primary KPI and CPI, CPC, CTR as secondary KPIs- Lead Martech partners to develop new acquisition models, analytic views, CRO- Manage SEO development, not only working with IT and strategic teams but also making sure this topic feeds other teams (style, commercial, supply) with critical insights - Work on a strategic way analyzing target sales, roas, sessions and competitors activity on a daily basis, feeding ecommerce team with challenges and leading disruptive solutions collectively- Manage internal webdesign team, merging analytical view with creative services regarding website and app banners- Manage internal photo studio and product register, developing best in class photo shoot (still and modelling) ans product registration using SEO insights to obtain better results on conversion and relevance

Media leader focused on - B2C performance: visits, conversions, ROI- APP install and retention- Partnerships and affiliate programResponsible for managing all Communication Budget (country and local stores levels), ensuring best classification and usage of our investments

Led and executed global media strategy, ensuring optimization and unity. Accountable for media thinking development, media sufficiency and smart media buying across different markets and channels. Worked on development of Avon global Instagram account with blueprint for local markets. Led CRM project to reach Beauty Fans and increase average order.

Managed on and off-line campaign planning for MasterCard Brasil. Goal seek strategy thinking, managing major negotiations to reach excellence and deliver optimised costs. Consumer journey centered strategy developement. Responsible for 2016 Gold Effie Award winner “MasterCard Gold” and "Priceless Cities" campaigns.

After 7 years, I returned to Ogilvy & Mather to work as Media Manager with main focus on digital environment. As one of my main clients, I worked with Brazil and Latam markets for Philips, structuring media rationale for the entire region and working on a daily basis with global clients and agencies. Other clients that complete my portfolio are Tiffany&Co. - one of the clients where online and offline media cross thinking is more needed and developed - , Nestlé (Nescau, Leite Moça and Molico), JAC Motors, Orient and Castrol.

After getting promoted at W/McCann, I started working as Media Manager for Microsoft and General Mills. Microsoft, as a very structured client, gave me the opportunity to work within a multinational process, with regular global meetings with ideas and learnings exchange cross countries, which certainly contributed to a global view of this client. General Mills, with Betty Crocker, Kitano and Bugles brands stimulated out of the box media thinking within different targets and regions.

My work as media supervisor at W/McCann specifically with Chevrolet had 2 great challenges. Managing a complete structure with 8 members, being responsible for both display and performance deliveries.

After being promoted to Media Supervisor at Africa, I started working exclusively with P&G brands at digital - mainly Gillette, Ariel, Always, Pantene, Duracell, Oral B and P&G Institutional. This dynamic allowed me to get in touch with all other offline agencies from P&G guaranteing a consistent rationale for all brands. Also, as Africa was the main digital agency for P&G, we lead all negotiations with main digital vendors.

Digital media assistant for Unilever brands, managing all operational process and campaign implementation