Renata Losso Email & Phone Number

Madrid, Es

As a Digital Marketing & Content Strategist Consultant, I focus on developing and executing organic marketing strategies that ensure website content adheres to search engine best practices for ranking and visibility. I collaborate closely with development teams to create scalable, user-friendly systems that facilitate efficient content management. Additionally, I leverage SEO tools such as Google Search Console, SEMrush, Google Trends and Clarity to track performance, identify optimization opportunities and continuously refine strategies.Key Responsibilities:- Organic Marketing Strategy Implementation: develop and implement a comprehensive content strategy to ensure alignment with search engine ranking criteria and best practices;- Collaboration with Developers: partner with development teams to design efficient systems that support easy content management, ensuring seamless content updates and scalability;- Brand Authority Building: develop and execute content strategies that strengthen the platform’s authority within its niche, aiming to position it as a trusted resource in its market;- SEO Tools Utilization: regularly use tools such as Google Search Console, SEMrush, Google Trends and Clarity to monitor website performance, identify optimization opportunities and refine strategies based on data-driven insights.

Brazil

I wrote SEO-optimized content for Conversion, the largest SEO agency in Brazil. My work involved producing high-quality articles tailored to boost organic visibility and align with the agency’s overall SEO strategy.Key Responsibilities:- SEO Content Creation: developing SEO-optimized articles across various topics, ensuring high search engine rankings;- Alignment with SEO Strategy: collaborating with the editorial team to ensure that all content followed the best SEO practices and contributing to the overall SEO goals;- Market-Specific Content: creating content that meet the needs of different industries, supporting Conversion's SEO objectives.

Portugal

I wrote SEO-optimized content for multiple WContent projects, including Euro Dicas, Euro Dicas Turismo, Seguro Viagem Pro and Juramentei. My work focused on producing high-quality, search-engine-friendly articles across a variety of topics.Key Responsibilities:- SEO Content Creation: developing SEO-optimized articles across several niches, including immigration, tourism, travel insurance and legal advice, ensuring they meet search engine visibility goals;- Project-Specific Strategy: meeting the unique objectives of each project, aligning with specific keyword strategies and business goals;- On-Page SEO: implementing SEO best practices in content creation, such as keyword optimization, internal linking and meta descriptions to improve organic performance.

At PicPay, one of the most recognized fintechs in Brazil, I was responsible for creating a wide range of copy, from performance marketing to app microcopy, ensuring all content aligned with the company’s marketing objectives and maintained consistency across various channels.Key Responsibilities:- Performance Marketing Copy: developed engaging and conversion-focused copy for performance marketing campaigns, aimed at driving user acquisition and engagement;- App Microcopy: wrote concise and user-friendly microcopy for the PicPay app, enhancing the user experience and supporting seamless navigation;- CRM & CLM Content: produced content for CRM and CLM campaigns, helping to maintain a consistent brand tone and drive customer retention;- Programmatic Ads: created copy for programmatic advertising, ensuring it met PicPay's performance and targeting goals;- Creative Campaigns: contributed to the development of creative campaigns, including naming, concept ideation and collaboration with the marketing team;- Marketing Language Guide: collaborated on refining and implementing PicPay’s language guide, ensuring consistency in tone and style across all communication efforts.

São Paulo, Brasil

As a Content and Copywriter at MariaSãoPaulo, I was responsible for creating and executing innovative campaigns for prominent brands. My work spanned from conceptualizing creative strategies to developing compelling content for a variety of channels, including social media and television.Key Responsibilities:- Creative Campaign Development: conceived and developed creative campaigns for renowned brands such as Clinique, Estée Lauder and Cremer, ensuring alignment with brand messaging and marketing objectives;- AON Content Strategy: planned and developed engaging AON (Always-On) content, maintaining a consistent presence across platforms to boost brand visibility and customer engagement;- Advertising Film Production: ideated and scripted advertising films for both social networks and open TV, ensuring a seamless narrative that resonates with target audiences.

São Paulo E Região, Brasil

As a Content and Copywriter at Spark44, Jaguar Land Rover's client-agency joint venture, I managed the full lifecycle of creative campaigns for high-profile brands, from initial concept to final approval. My role involved creating impactful content while ensuring alignment with client objectives and localizing concepts for different markets.Key Responsibilities:- Creative Campaign Development: conceived and executed creative campaigns for Jaguar Land Rover brands and the Onçafari organization, from ideation to client presentations, continuously adapting to meet client needs;- Localization: localized global creative concepts, ensuring cultural and market relevance across different regions;- CRM and Programmatic Content: developed CRM emails, newsletters and programmatic ads in various formats such as Native, DOOH, Social and Video always aligned with each platform’s requirements;- SEO Content Writing: crafted website content using SEO strategies to enhance visibility and organic search performance;- Scriptwriting and Adaptation: created and adapted scripts between English, Spanish and Portuguese for various platforms, ensuring linguistic and contextual accuracy;- International Collaboration: worked alongside teams in Spain, Colombia and Mexico, sharing insights and knowledge to drive campaign success.

São Paulo E Região, Brasil

In my role as Social Media Analyst at Spark44, I was responsible for adapting global content for Jaguar and Land Rover’s social media in Brazil and Colombia, ensuring cultural alignment while identifying new content opportunities through data-driven analysis.Key Responsibilities:- Content Translation and Adaptation: translated and adapted global content for Jaguar and Land Rover’s social media channels in Brazil and Colombia, ensuring consistency with brand messaging and local market needs;- Content Strategy: analyzed metrics to identify new content opportunities for social media and landing pages, creating engaging and relevant content that aligned with audience interests.

As a Proofreader and Editor at Wunderman, I was responsible for ensuring the quality and consistency of content across various platforms. I collaborated closely with content and copywriting teams to refine and perfect social media posts and blogs for major brands, aligning with their specific tone of voice.Key Responsibilities:- Content Proofreading and Editing: reviewed and edited social media content and blog posts for brands like Microsoft, TAM (former Latam) and Bosch, ensuring grammatical accuracy, clarity and alignment with brand guidelines;- Tone of Voice Collaboration: worked closely with content and copywriters to maintain the unique tone of voice for each brand, providing feedback and suggesting improvements for textual consistency;- Textual Solutions: partnered with the creative team to find optimal solutions for improving content flow and impact, ensuring high-quality deliverables.

São Paulo, Brazil

As a Proofreader and Editor at Case Imagine, I was responsible for reviewing and refining content related to the company’s events and incentive travel initiatives. My work involved ensuring clarity, accuracy and consistency across various materials, including landing pages, brochures and related communications.Key Responsibilities:- Content Review and Editing: proofread and edited landing pages, brochures and other marketing materials, ensuring grammatical accuracy and alignment with the company’s messaging; - Event and Travel Communication: refined content specific to events and incentive travel, ensuring clarity and appeal to target audiences;- Brand Consistency: ensured that all communication materials maintained a consistent tone and met all client's quality standards.

São Paulo, Brazil

I worked as a journalist and reporter for a Behavior and Trends section at Portal iG, one of Brazil’s leading news platforms at the time. My responsibilities included developing articles from assigned topics following web writing best practices, researching and identifying sources such as experts and individuals relevant to the story and organizing interviews. I also proactively suggested new story ideas.Key Responsibilities:- Article Development: researched, drafted and published articles for a Behavior and Trends section, covering a range of topics related to culture and human interest stories;- Interview Coordination: sourced and scheduled interviews with experts and relevant figures, ensuring timely and accurate content creation.

Master'S Degree, Digital Marketing & Ecommerce

Portuguese And Spanish Language And Literature

Social Communication And Journalism