Responsável pelo posicionamento do setor do alumínio no Brasil, gestão de mídia, comunicação visual, redes sociais e demais canais de comunicação. Gestão administrativo-financeira da entidade, que conta com cerca de 30 associadas globais e nacionais, de grande, médio e pequeno portes.

Reporting directly to the Global Vice President of Communications. Responsible for consolidating the new culture and people strategy, ensuring compliance of messages and actions in all units (150) on the five continents, after the acquisition of a new company, including a new brand, new mission, and new values.• Carrying out 30 workshops in 19 countries in 2019-2020.• Development of new global and accessible technological tools in times of pandemic.• Direct involvement in five business areas, including mining, metallurgy, energy, and manufacturing.• Participation and contribution in global strategic business decisions.

Directly reporting to the global Vice President of Branding. Responsible for the development, launch, consolidation and integration of a new identity in a scenario of a centenary brand. The change took place after the SAPA industry acquisition process, increasing the number of employees from 13,000 to 35,000, encompassing new cultures and changing the global perspectives of the company's business.• Internationally recognized partners: Snøhetta (Brand design), Spencer Stuart (market consultancy), All-In (Events) and Brand Advocate (strategic planning);• Launch live, in real time, via streaming, to 35,000 people in 150 units in 40 countries in an innovative initiative, ensuring uniqueness of information;• Alignment of the brand and messages worldwide through the creation of a network of agents established in each unit;• Close relationship with governmental and non-governmental bodies and associations, including heads of state from Brazil and the European Union.

Direct reporting to the Brazilian Vice President of Communications. Design, development, and management of a 360º Communication Campaign through partnership and shows in the Amazon with the Norwegian band a-ha (Barcarena and Paragominas).• Increased brand awareness from 9% to 92% (RepTrak – Reputation Institute) in the state of Pará;• Conducting a mass communication campaign (spin-off) with the launch of a national commercial on social media and radio; reach 15 million views online, with more than 70 million impressions;• Launching new media and strengthening existing social media;• Crisis Management, including Media Training for top executives;• Strengthening of Relations with the Media – Local and National and with opinion makers;• Achievement of a significant increase in the area's budget over a four-year period.

Responsible for the first major process of change and management of the company's brand and mission, vision and values, in 2011, after the acquisition of Vale's aluminum assets by Norsk Hydro. Strong work with the press and other media, including professional associations and opinion makers.• Management of the environmental impact crisis in 2008 in Pará, reporting to Vale;• Coordination of Internal and External Communications (media, events and communication channels);• Support to Public Relations activities, including visits of authorities and heads of state from Brazil, Norway and Japan.• Concept, writing and management of the Annual and Sustainability report;• Communication Management of the Company's main social program – Kick the ball, Education for All, which until 2013 served more than 30,000 school-age youngsters in the municipality of Barcarena in actions that combine sport and education.

Journalist, responsible for large accounts such as Imerys, Alunorte and Embrapa.