Renato Borges Email & Phone Number

São Paulo, São Paulo, Brazil

· Structuring and managing Marketing Intelligence area enabling better business decision.· In Marketing: responsible for branding, market positioning, elaboration of institutional and products campaigns; P&L management of the portfolio; analysis of revenues, margins, and profitability (per product, channel, and region).· In Market Intelligence: analysis of competitive environment (players, products, innovations, launches, consumer preferences, surveys, market share evolution; generation… Show more · Structuring and managing Marketing Intelligence area enabling better business decision.· In Marketing: responsible for branding, market positioning, elaboration of institutional and products campaigns; P&L management of the portfolio; analysis of revenues, margins, and profitability (per product, channel, and region).· In Market Intelligence: analysis of competitive environment (players, products, innovations, launches, consumer preferences, surveys, market share evolution; generation of insights and strategic recommendation for the leadership team.· Interaction with Commercial leadership to define alternatives for revenues acceleration and results maximization.· Active participation in the definition of innovation pipeline process for the launch of new products within local market.· Interface with peers in other regions to share best practices and success cases.· Member of the Executive Committee; participation in the definition of corporate strategy.· Reporting to the South America President (based in Brazil) and to the Global Marketing SVP (based in the UK); team of 7 professionals (3 Managers).Marketing & Market Intelligence Sr. Manager from 01/2016 to 05/2018. Show less

São Paulo, São Paulo, Brazil

· Leadership of Marketing, Sales, Demand Generation, and Trade Marketing areas; team of 60 professionals (6 Managers).· P&L management of the portfolio, encompassing drugs and OTC line (14 SKUs).

São Paulo, São Paulo, Brazil

· Commercial leadership of entire company’s product portfolio (50 SKUs), involving both private and public sectors in national scope.· Scope of clients: distributors, drugstore retail chains, and hospitals.· In the Private Sector: elaboration of commercial strategy, annual sales plan, distribution channels, market mapping and identification of growth opportunities, pricing calibration.· In the Public Sector: definition of strategy for Federal, State and Municipal spheres; product… Show more · Commercial leadership of entire company’s product portfolio (50 SKUs), involving both private and public sectors in national scope.· Scope of clients: distributors, drugstore retail chains, and hospitals.· In the Private Sector: elaboration of commercial strategy, annual sales plan, distribution channels, market mapping and identification of growth opportunities, pricing calibration.· In the Public Sector: definition of strategy for Federal, State and Municipal spheres; product portfolio, mapping of public notices, elaboration of proposals for bids. Show less

São Paulo, São Paulo, Brazil

· Integrated leadership of Sales, Demand Generation, Product Marketing, Branding, and Customer Service areas. · Operation with high complex product portfolio for Endoscopy, Surgery, and Urology.· P&L responsibility for the portfolio (aggregate, category, SKY, channel, and region.· In Marketing: definition of market positioning, branding, local product portfolio, and pricing; elaboration of campaigns, sales materials, analysis of competitive environment (players, innovations… Show more · Integrated leadership of Sales, Demand Generation, Product Marketing, Branding, and Customer Service areas. · Operation with high complex product portfolio for Endoscopy, Surgery, and Urology.· P&L responsibility for the portfolio (aggregate, category, SKY, channel, and region.· In Marketing: definition of market positioning, branding, local product portfolio, and pricing; elaboration of campaigns, sales materials, analysis of competitive environment (players, innovations, products and market trends).· In Demand Generation: market relationship strategy, encompassing Physicians, Key Opinion Leaders, and stakeholders.· In Sales; elaboration and implementation of commercial strategy, market dimensioning, distribution channels, annual sales plan, mapping of opportunities, growth models, sales force structure and capacitation.· Reporting to the Latin America President (USA); team of 45 professionals (10 Managers). Show less

São Paulo, São Paulo, Brazil

· Leadership of Commercial area for the Brazilian operation, encompassing: Sales & Business Development, Demand Generation, and Trade Marketing.· Elaboration of annual sales plan per product, channel, and region; continuous monitoring of rolling forecast; definition of individual and collective targets.· Analysis and identification of opportunities for the entrance in new markets, channels, and geographic expansion; prioritization of teams’ efforts· Following up of set of indicators… Show more · Leadership of Commercial area for the Brazilian operation, encompassing: Sales & Business Development, Demand Generation, and Trade Marketing.· Elaboration of annual sales plan per product, channel, and region; continuous monitoring of rolling forecast; definition of individual and collective targets.· Analysis and identification of opportunities for the entrance in new markets, channels, and geographic expansion; prioritization of teams’ efforts· Following up of set of indicators related to productivity and execution in the POS.· Total team of 97 professionals (2 Regional Managers, 11 District Manager, and 2 KAM). · Reporting to the CEO Brazil and to the Latin America Sales VP (based in the USA) Show less

São Paulo, São Paulo, Brazil

· Objective to promote launch/GTM of product portfolio and medical devices do Diabetics Division within Brazilian market.· P&L responsibility to for the BU; monitoring of revenues, costs, margins, and market share evolution.· Reporting to the GM Brazil and to the Americas VP for BU Diabetics (based in the USA).

São Paulo, São Paulo, Brazil

District Sales Manager (01/1996 – 01/2000)Market Research Analyst (07/1995 – 01/1996)Sales Rep (11/1993 – 07/1995)

Master Of Business Administration - Mba, Marketing Management

Post Graduation, Systems Analysis

Bachelor’S Degree, Computing Engineering