Renato Borges Email & Phone Number

São Paulo, São Paulo, Brazil

I was responsible for marketing strategies based on market intelligence for a portfolio of 40 products, reporting to the President of South America and the Global SVP of Marketing. I managed the P&L of products and their viability in the Brazilian market. I developed internal products and worked on incorporating mature products from other companies. I provided strategic insights, aiming to increase the competitiveness of our products. I also participated in in-license and out-license negotiations in the B2B market. I was a member of the Executive Committee.Senior Marketing & Market Intelligence Manager from 01/2016 to 05/2018.Developed marketing strategies, executed strategies and performed performance indicators for each product. Developed and monitored the productivity performance of the sales force.Managed the entire process of launching new products, including brands and generics.

São Paulo, São Paulo, Brazil

I Created strategies for 15 dermatological products and monitored their execution through the sales force.

São Paulo, São Paulo, Brazil

I was responsible for the company's direct and indirect sales. I led 4 key account managers, 7 people on the bidding team and indirectly 15 distributors. I reported to the Commercial and Demand Generation Director. I was the commercial leader of the company's portfolio (50 SKUs) for the private and public sectors nationwide, for: distributors, pharmacy chains, hospitals, operating in the private and public sectors..Divisional Demand Generation Manager - from 08/2011 to 06/2012Managed the team of representatives who promoted the product portfolio to public and private institutions.

São Paulo, São Paulo, Brazil

I led the areas of Sales, Demand Generation, Product Marketing, Branding and Customer Service (SAC) and reported to the President of Latin America. I operated a portfolio of highly complex products for the areas of Endoscopy, Surgery and Urology (100% imported). I defined the market positioning, branding, local product portfolio and pricing. I managed the P&L of the portfolio.

São Paulo, São Paulo, Brazil

Responsible for the commercial leadership of the operation in Brazil, involving Sales, Business Development, Demand Generation and Trade Marketing.Managed a total portfolio of approximately 60 products and distribution in over 20,000 points of sale.Was responsible for the Sales Force with 97 employees, Commercial with 02 Account Managers and Sales Training.Implemented a new commercial strategy aimed at market consolidation.Promoted the restructuring of the team aiming at improving execution and accelerating revenues.Developed an annual sales plan by product, channel and region.Trained the team through Sales, Promotion and Trade Marketing training.Achieved a 17% growth in portfolio sales in 2008 (market growth of 8%).Led the launch of 8 new products.Galderma was elected the best company in the development of Trade activities in dermatology in 2008 (ASCOFERJ).

São Paulo, São Paulo, Brazil

Strategically developed and launched the Continuous Insulin Infusion Pump and Continuous Glucose Monitoring System products in the Brazilian market.Responsible for the P&L of the Business Unit.Reported to the President in Brazil and the VP of the Americas in Miami.

São Paulo, São Paulo, Brazil

District Sales Manager (01/1996 – 01/2000)Market Intelligence Analyst (07/1995 – 01/1996)Sales Rep (01/1993 – 07/1995)

Master Of Business Administration - Mba, Marketing Management

Post Graduation, Systems Analysis

Bachelor’S Degree, Computing Engineering