Renato Freitas

Renato Freitas Email and Phone Number

International Executive (CEO, GM, Sales, PR) - LATAM @ Mint of Finland Group
vantaa, uusimaa, finland
Renato Freitas's Location
Campinas, São Paulo, Brazil, Brazil
Renato Freitas's Contact Details

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About Renato Freitas

SENIOR LEVEL EXECUTIVECEO/Director classically trained in sales, marketing, development & implementation. MOTTO: Fix things that are broken… improve things that are working… and look ahead to prepare for growth.Engineer with a Master’s degree in Business, a natural leader and a great communicator in three languages: Portuguese, English and Spanish. Experienced C level management, expert in sales and marketing, great interpersonal relationships, negotiation and conflict resolution, government affairs and PR, team building, talent management, coaching and training. A problem solver that get things done! Combined with a multicultural orientation (work/study/travel) going through all of the countries in the Americas and Caribbean as well as a few others in Europe, Asia and Australia.

Renato Freitas's Current Company Details
Mint of Finland Group

Mint Of Finland Group

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International Executive (CEO, GM, Sales, PR) - LATAM
vantaa, uusimaa, finland
Employees:
36
Renato Freitas Work Experience Details
  • Vital Tree Agro
    Chief Executive Officer
    Vital Tree Agro Sep 2021 - Present
    Campinas, São Paulo, Brazil
    Assisting medium and large corporations willing to invest in the Brazilian Agribusiness through:Pre-purchasing advisory: Best place: soil, weather, and infrastructure; ROI on agricultural land; Advantages of investing in agricultural land; Disadvantages of buying agricultural land; Risks in buying plots, land parcels; Check applicable laws; Documents required for buying agricultural land; Agricultural land for real estate development; Mistakes to avoid while buying agricultural land; Decision on building a farmhouse on agricultural land.On-going purchasing advisory: Trends in agro-realty; Documents required for land due diligence; Legal support regarding current Brazilian law.Post-purchasing advisory: How to make your land a profitable investment; Impact of COVID-19 on land rates; Mistakes to avoid when buying the next agricultural land.Selling advisory: Liability for the tax bill; Tax considerations weighing; Mitigation of tax consequences; Barriers clearance; Carbon Credits; Georeferencing; Topography; Among others.
  • Mint Of Finland Group
    Business Partner
    Mint Of Finland Group May 2018 - Present
    Vantaa, Finland
    ● Responsible for currency tender processes within the Brazilian Central Bank (contract on demand);● Basically task is to build relationship and to promote the Mint of Finland as a reliable and best supplier for coins to the Central Bank.
  • Guidepoint
    Advisor
    Guidepoint Sep 2009 - Present
    São Paulo Area, Brazil
    Guidepoint delivers boots-on-the-ground, practical insights from sources that live in the space decision makers are investigating, enabling them to make critical decisions with informed confidence.I do provide expert-level industry consultation to advise corporate leadership, institutional investors and private equity firms on the latest research and industry trends, into two main areas of expertise: 1. Agricultural industry (Brazil and LatAm): - General agribusiness matters, renewable energy, biofuels, biodiesel, agrochemical sales and distribution, regulation, government affairs, among others; and 2. Coin industry: - Circulation and commemorative coins; International tender processes, Central Bank high executives’ negotiation, government affairs; Minting processes, among others;
  • Glg (Gerson Lehrman Group)
    Council Member
    Glg (Gerson Lehrman Group) Jul 2009 - Present
    São Paulo Area, Brazil
    Gerson Lehrman Group, Inc. is a premier enterprise platform for connecting businesses to leading experts, to provide business decision makers with insights to create better and more informed outcomes. I do provide expert-level industry consultation to advise corporate leadership, institutional investors and private equity firms on the latest research and industry trends, into two main areas of expertise: 1. Agricultural industry (Brazil and LatAm): - General agribusiness matters, renewable energy, biofuels, biodiesel, agrochemical sales and distribution, regulation, government affairs, among others; and 2. Coin industry: - Circulation and commemorative coins; International tender processes, Central Bank high executives’ negotiation, government affairs; Minting processes, among others;
  • Vitaltree
    Founder And Ceo
    Vitaltree Oct 2012 - Sep 2016
    Campinas Area, Brazil
    Food processing, packing, commercialization (sales plan and distribution channels) and distribution (domestic and internationally).
  • The Mint Of Norway - Det Norske Myntverket
    Regional Diretor - Americas And The Caribbean
    The Mint Of Norway - Det Norske Myntverket Jan 2013 - Feb 2016
    Kongsberg, Norway
    Responsible for the business relationship building with Government authorities, Ministries of Finance, Central Banks, and Sales Agents within countries in the South and Central America, as well as the Caribbean region;Main task was to focus and to negotiate the sales of commemorative coins, medals and circulating coins, through direct sales or international tenders, as well as government affairs matters to make sure all of the trades were in compliance with the European and local laws and regulations;
  • Kip Cullers Do Brasil - Agricultural Technology
    Interim Ceo
    Kip Cullers Do Brasil - Agricultural Technology Jun 2014 - Feb 2015
    Ribeirão Preto Area, Brazil
    Main responsibility was to implement new processes and to build company identity (solid corporate culture), in order to set the pace for the new CEO to come (driving sales up and sustaining a solid growth). Main achievements:• Helped design and execute strategies for yearly plans, pricing, prospection and sales (sales process and distribution channels, contract agreements);• Developed plans for new market growth and customer retention (Commercial Management);• Worked closely with R&D and Lab peers (Agronomy approach), in order to fix product flaws and to develop new, consumer oriented, products;• Increased operating efficiency through new processes implemented, focusing mainly in cost reduction and P&L management;• Represented the company at trade shows and high level meetings domestic and internationally in order to develop new partnerships;• Was responsible for developing others, overall team management of directors, sales, factory and administrative team. (set individual goals, transition teams to be proactive, held people accountable, among others);• Managed, jointly with the CFO, the cash flow based on the operational plans and financial results – balance future company growth with the actual sales. • Secure the company’s “guarantee” strategies i.e. legal docs to protect sales, Barter, decision making, etc.;• Guide and set goals with the sales directors based on approved overall company goals• Performed regular job evaluations with all Level C peers and achieving valuable results;• Evaluated people’s strengths and made recommendations to replace or remove people across the company;• Held - weekly meetings with state managers & directors to track and manage company direction;• Set internal company rules, corporate principles and mainly led by example.
  • The British Royal Mint
    Regional Director Of Sales - Americas And The Caribbean
    The British Royal Mint Jun 2010 - Sep 2012
    Llantrisant, Wales - Uk
    Responsible for the business relationship building and negotiations with Government authorities, Ministries of Finance, Central Banks, Mints and Sales Agents within 38 countries in Latin America (South and Central América), and North America as well as the Caribbean islands;Main task was to focus and negotiate Circulating coins (sales plan, rolling forecast), but also responsible for other business such as: Commemorative Coins, Coin Blanks, Master Tools and technical Consulting Services; Customer focus, making sure that all trades were in compliance with the European (UK) and local (LatAm and Caribbean Is.) laws and regulations;Main achievements: - Developed the relationship and negotiations with the Brazilian Central Bank and national Mint for the production of commemorative coins to celebrate the two upcoming events in the country, the FIFA 2014 Football World Cup and the Rio 2016 Olympic Games; - Closed a contract for Technical consulting services with the Banco de La Republica of Colombia, for the Launch of a new coin family series;- Advanced the negotiations with the Casa de La Moneda and Central Bank of Argentina to supply blanks and to upgrade their current coin production system;- Develop a closer relationship with new clients, such as, the Central Banks of: Guatemala, Dominican Republic, Honduras, Brazil, Bolivia, Chile, Paraguay, Peru, Mexico, Venezuela and others;- Secured the accounts of some legacy clients, such as the Monetary authorities and Central Banks of: Bermuda, Cayman is, Haiti, Jamaica, Trinidad and Tobago, Suriname, Uruguay, among others;- Assisted a large Mint in the continent (confidential) in developing a project to determine a cost effective material and technology to possibly convert their current homogeneous circulating coins into plated.
  • Alten Industries, Inc.
    Member Board Of Directors And Adviser
    Alten Industries, Inc. Dec 2008 - Apr 2012
    Brasilia, Df - Brazil
    Member of the BoD and Adviser to an alternative energy development project, focused on non-edible crop -Jatropha curcas- and biodiesel feedstock production in Brazil. Main areas: market study, land availability, local legal issues, government regulation and affairs, prospect suppliers, liaise with R&D entities and so forth.
  • Global Ag Biodiesel, Llc
    Ceo
    Global Ag Biodiesel, Llc Aug 2007 - May 2010
    Lem, Bahia + Brasilia, Df - Brazil
    Pre-operational US$70 MM Plant (Vegetable oil, Biodiesel and Soy meal) ● Direct report to the board of directors and Investors (USA);● Close Government affairs and regulation and Institutional relations;● Develop corporate management chart and design critical processes for company;● Develop financial tools, marketing plan and material;● Hire and monitor legal counsel, bookkeeping personnel and general employees, focusing on building teams and relationships;● Draw a management map (financial & operational): SWOT, Supply Chain Management;● Develop a list of prospect buyers (local and international);● Develop corporate mission statement, corporate statement of values and ethics; bonus and incentive plan alternatives for employees.
  • Abrapa (Brazilian Cotton Growers Association)
    Executive Director
    Abrapa (Brazilian Cotton Growers Association) Nov 2006 - Aug 2007
    Brasilia, Df - Brazil
    Private organization that represents the broad needs of the Brazilian Cotton Producers.● General office management: yearly budget, hiring, industry data and statistics, marketing, Corporate Communications, and other usual routines;● Government affairs and regulation (Politics, regulatory agencies and R&D bodies);● Project definition and follow up;● Relationship and macro negotiation with private corporations;● Direct report to the president and board of directors;● Close follow up to the decisions, that impacts the cotton industry, made by the government;● Daily follow up to the national and international cotton market;● Engagement with state associations to decide on technical issues;● Coordinate and integrate actions with the cotton sector (field, traders, exporters, etc.);● Participate on national and international cotton seminars;
  • Syngenta Crop Protection
    Sales Project Specialist
    Syngenta Crop Protection Aug 2004 - Nov 2006
    Lem, Bahia - Brazil
    Was brought in to diagnose, then resolve internal and external customer issues and additional problems with sales channels. Upon gaining the respect of peers, mid-range plan was to direct the sales force for sales of U$10 Mi; Also involved with marketing strategies, introducing new products, public relations, Barter sales via dealers, and implementation of two new CRM projects that were successful.
  • Aminoagro
    Regional Sales Manager
    Aminoagro Nov 2002 - Aug 2004
    Ribeirão Preto Area, Brazil
    Special Chemical Fertilizers for the Agribusiness (some imported and some manufactured locally).Main task was: Hiring, coaching, motivating, commanding, leading commercially and technically the sales team; Knowing deeply the needs and advantages of the channels of distribution attended by the “Sales Regional of Ribeirão Preto” which covers the South, Southeast and Northeast of Brazil; Participating in negotiations with large clients, decision makers, consultants and researchers. Instrumental in leading Aminoagro to 10 Fold Revenue Growth in 2 years (1.5M to 15M)Other Duties involved:● Design and implement marketing campaigns and other sales strategies● Getting to know and understand limitations and abilities of all people under management● Ongoing training of channel distribution to 12 Sales Reps (direct reports)● Data compilation including: sales forecasts, budget, credit, inventory and sales orders● Monthly meeting with Board of Directors and other key managers to discuss specific and broad needs to facilitate decision making that furthers the growth of the Company
  • Agraria Ind. & Com. Agrochemical Prod. Ltd
    Sales Manager
    Agraria Ind. & Com. Agrochemical Prod. Ltd Jan 2002 - Nov 2002
    Jardinópolis, Sp - Brazil
    Hired for turn around situation for small family owned fertilizer business, managing sales in North, Central and South America. Marketed products and services and managed Company public relation strategy. Responsible for Sales transaction and strategies; team building, coaching and motivating. Advised Board of Directors, Purchasing department, E-commerce department and Industrial department. Turned around business from unprofitable to prospering business within 10 months. Was offered opportunity to continue on after turn around as a Director for the Company.
  • Boston University
    Graduate Assistant
    Boston University 1999 - 2000
  • Rotary International
    Goodwill Embassador
    Rotary International 1999 - 2000
    Greater Boston Area
  • Novartis
    Sales Rep.
    Novartis Jan 1997 - Jun 1999
    Brasilia, Df - Brazil
    Promoted to Sales Rep. from Sales promoter within 7 months. Within the sales promoter role for Mato Grosso state, provided technical assistance to clients and channel of distribution. Provided support to the local sales rep to achieve the financial target; Sales and assistance to farmers about correct use of products; Increased and narrowed the relationship between Novartis and local clients; Developed new business. Upon promotion to Sales Rep., Incremented sales up from US$1.4M to US$3.0M per year in Agricultural Chemicals divided into 35% district sales and 65% through channel of distribution. Key responsibilities included general management, sales forecast, conflict resolution, development of new channels of distribution, customer service, marketing campaigns, team development and key account management.

Renato Freitas Skills

Strategy Business Strategy Business Development Marketing Strategy Management Start Ups Business Planning Marketing Negotiation Strategic Planning New Business Development Entrepreneurship Sales Management Sales Leadership International Sales Cross Functional Team Leadership Product Development Market Research Budgets Purchasing Team Building Training Operations Management Coaching Analysis Continuous Improvement Strategic Alliances Forecasting Restructuring Key Account Management E Commerce Supply Chain Management Competitive Analysis Market Planning Shareholder Value Contract Negotiation Fix What Is Broken Improve What Is Working

Renato Freitas Education Details

Frequently Asked Questions about Renato Freitas

What company does Renato Freitas work for?

Renato Freitas works for Mint Of Finland Group

What is Renato Freitas's role at the current company?

Renato Freitas's current role is International Executive (CEO, GM, Sales, PR) - LATAM.

What is Renato Freitas's email address?

Renato Freitas's email address is re****@****ail.com

What is Renato Freitas's direct phone number?

Renato Freitas's direct phone number is +171330*****

What schools did Renato Freitas attend?

Renato Freitas attended Harvard University, Boston University, Universidade Federal De Mato Grosso Do Sul, Universidade Estadual Paulista Júlio De Mesquita Filho.

What skills is Renato Freitas known for?

Renato Freitas has skills like Strategy, Business Strategy, Business Development, Marketing Strategy, Management, Start Ups, Business Planning, Marketing, Negotiation, Strategic Planning, New Business Development, Entrepreneurship.

Who are Renato Freitas's colleagues?

Renato Freitas's colleagues are Jaakko Rantala, Jonne Hankimaa, Tina Luther, Micael Heino, Jarno Partanen, Tero Pietikäinen, Minna Halén (Ex Koskela).

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