Was nominated by C&A’s management team to lead a squad aimed at structuring C&A’s Marketplace (Galeria C&A) and accelerate its growth. Key results:- +100 Sellers - Revenue: 2.2MM/first year

Responsible for the brand Ace (Sportswear)

- Responsible for the brand Request

- Had the initiative to question top managers the reason why Renner only applied R$0,90 cents on prices below R$100 (e.g. R$49,90). Conducted a study of the impact of applying R$0,90 on prices above R$100 and presented to the board of directors, which was approved and had a result of 15,6MM on gross revenue on the first year.

- Responsible for the company's full start-up, business model, Sales and Marketing;- Responsible for managing 9 Sales Representatives, leading to a brand presence in 35 multi-brand stores across the country (Brazil) ;- Conducted the negotiation with the footwear brand “Datelli”, making Lolli Queen its exclusive flip flop supplier, achieving 3500 pairs sold in two years;- Responsible for managing the relationship with Lolli Queen Europe GmbH (exclusive distributor in Europe), based… Show more - Responsible for the company's full start-up, business model, Sales and Marketing;- Responsible for managing 9 Sales Representatives, leading to a brand presence in 35 multi-brand stores across the country (Brazil) ;- Conducted the negotiation with the footwear brand “Datelli”, making Lolli Queen its exclusive flip flop supplier, achieving 3500 pairs sold in two years;- Responsible for managing the relationship with Lolli Queen Europe GmbH (exclusive distributor in Europe), based in Germany, leading to a brand presence in 44 multi-brand stores across 5 countries: Germany, Belgium, Spain, Switzerland and Ireland; Show less

- Conducted “Gestão à Vista” project, to enhance clarity of main financial and management KPI´s for Sales Directors, and increase competitiveness among Cyrela´s Real Estate brokers. - Co-responsible for analyzing and approving Real Estate purchase proposals; - Co-responsible for pricing strategies of Real Estate developments in São Paulo;

National Job Rotation, including three regional Headquarters (South, North and São Paulo) and all core areas (Finance, Real Estate Development and Sales Management and Controllership). Sales Management and Controllership – São Paulo:- Responsible for forecasting and controlling a 22MM budget (National Level)- Responsible for automating and standardizing sales reports to support top managers on the decision-making process (National Level); Real Estate Development… Show more National Job Rotation, including three regional Headquarters (South, North and São Paulo) and all core areas (Finance, Real Estate Development and Sales Management and Controllership). Sales Management and Controllership – São Paulo:- Responsible for forecasting and controlling a 22MM budget (National Level)- Responsible for automating and standardizing sales reports to support top managers on the decision-making process (National Level); Real Estate Development – Porto Alegre:- Developed a pragmatic method based on numerical parameters to optimize the prospect of new land areas. The method was implemented in a nacional level; Finance – North (Belém do Pará/São Luís do Maranhão):- Implemented a new supply area in Belém do Pará and São Luis do Maranhão, reducing purchasing costs of administration materials in R$ 35.000 on the first year;- Improved the customer service system in São Luis do Maranhão, leading to a 20% customer complaints reduction; Show less

Regulatory Affairs - Strategic Planning