Account ExecutiveDeveloped customized campaigns, served as clients' advocate while collaborating with other agency teams to provide a comprehensive portfolio of solutions and options for direct marketing, credit marketing, retail marketing and email marketingKey Contributions: Interfaced with multi-million dollar retail clients (The Home Depot, GE Money, Universal Entertainment, Lord and Taylor, Chevron, Texaco and Brooks Brothers) and various agency departments to execute critical marketing projects Managed $2,000,000 retainer and was responsible for additional sales totaling more than $700,000 per year Developed creative and strategic briefs, conducted creative kick-off meetings, scheduled and managed project time-lines, reviewed and approved creative Measured marketing /sales promotional efforts against monthly sales figures Conducted focus groups to ensure marketing effectiveness Specialized in tactical marketing campaigns (The Home Depot’s Best Customer Campaign which targeted professional contractors), quantitative and qualitative research.  Interacted with the agency’s vice president and directors of account services to develop and implement processes and procedures for cost efficient methodologies for all internal departments

Directed, developed and managed complex sales and marketing sources and productivity projects resulting in significant gains in quality, cost and cycle time reduction, customer alignment and collaboration and staff development. Challenged to link supply chain methodologies to sales and marketing processes. Key Contributions: Strategically led the advertising initiative with the Senior Vice President of Marketing to develop a preferred roster for creative resources for brand management, authored a handbook, “The Coordinator’s Coordinator” which was used as a training tool for marketing personnel detailing efficient agency work strategies, assisted in the creation of an advertising excellence council to monitor quality and cost effectiveness of department’s output relative to brand needs and production of collateral material; oversaw financial management and department’s budget. Drove performance of advertising projects resulting in cost savings and productivity gains through collaboration with merchants, Vice Presidents of Merchandise and creative teams. . (Managed Spring 2007 Beauty Workshop Marketing vehicle with planned sales of $1.5 million and actual sales of $1.8 million.) Communicated directly with Senior level executives on all tactical plan development that incorporated creative resources and production process selection. Collaborated on a project to assist marketing department in modifying designs without sacrificing the integrity of the brand to create production efficiencies: estimated annual savings $5 million Strategically led the creation of standards for preferred print –suppliers on design hierarchy models including material process and operational standards focused on brand consistency; reduced –rejection rates by 20%, overtime and proportioned  Recipient of Parisian Star Award: 2006

Worked closely with divisional merchandise manager, buyers, vendors and stores on a daily basis, meeting their financial needs and either answering or referring their business related questions to the appropriate executive management team. Key Contributions: Provided support in areas of commodities buying and merchandising activities that reached annual sales volumes of 3 million for the division Planned quarterly promotional events Grew profitability by 35% Collaborated with multiple buyers to facilitate the marketing efforts of new products and the development of promotional calendars, product launches and employee incentive programs Maintained opened lines of communication between manufactures, sales teams, vendors and warehousing personnel to expedite orders, distribution and problem resolutions Successfully trained 6 Parisian associates on Buyer’s Workmate  Performed weekly sales analysis activities  Developed sales books reflecting product lines, monthly promotions, discontinued items and transparencies utilized