Sojern is an online advertising company specializing in the travel industry. I led the West Coast Account Management team for the enterprise business. I delivered on team revenue goals through strategic account growth, client retention and new product adoption (display, video, connected TV, native, mobile, YouTube, Facebook, email retargeting). I oversaw talent acquisition and retention, including management of ten account managers across multiple locations.

As a Smart Ads Project Manager, I executed innovative display advertising campaigns powered by Yahoo! user data. I worked effectively with Y! sales, clients, media/creative agencies, third party vendors and internal engineers and designers to implement online advertising campaigns. From pre-sales and creative strategy, to testing and troubleshooting ads, I managed and launched ads that outperformed standard display ads.

Established company’s entire marketing department. Hired and developed team members while helping to launch many major company initiatives. Created and managed all sales enablement and marketing materials: sales decks, marketing collateral, website management, SEO efforts, advertising campaigns, email campaigns, brochures, RFP, newsletters and several award submissions. Applied numerous marketing tactics to consistently maintain company’s brand.

Securing press coverage for technology clients was core to my position as a Senior Account Executive at Jones PR. On a daily basis I proactively planned and executed winning PR strategies that yielded high results. I helped aid in the process of securing new clients and trained/mentored new hires.

Television broadcast station.