- Established planning/buying processes and created annual sales, inventory, and margin plans by category to grow the eCommerce division and overall business by 2.8x while managing a 4-person Planning/Buying team.- Developed seasonal hindsight recaps that reduced SKU count development and adoption rate decrease by -30%. - Created and implemented OTB Receipts Plan, Buying Assortment Tools, Markdown Calendars, Monday Business Recaps, Bridal Demand Planning Tools, and Bridal Fabric Forecasting Tools to deliver 250 style/color choices and 1000 SKUs annually.

- Designed and managed the eCommerce buying/planning business by creating eCommerce sales plans and OTB budgets, achieving sales/margin/receipt targets and returns targets, and streamlining and optimizing inventory planning.- Mentored and guided senior leadership to help increase annual revenue 4.6x's in less than 2 years.- Identified a Core Rib Program opportunity to reach 30%+ of total business and increased fabric to over 75% of total assortment by leveraging larger fabric buys to decrease overall fabric costs and delivery times.

- Managed budgets for 50+ multi-million dollar projects across venues and vendors by optimizing P&L across divisions.- Led planning, budgeting, and forecasting for events including weddings and parties with up to 500 guests while scheduling florists/production freelancers at venues, while managing The Whitby and Crosby Hotels weekly floral budgets.- Identified and developed innovative new strategies to build and scale the business including new floral buying tools that helped the team attain 60% margins for all new events.

- Serve as a Trusted Advisor to the company Founders by helping define company organizational structure, titles, and salaries and driving strategic sourcing in alignment with sales, cash flow, and workloads. - Increased efficiencies across eCommerce, Wholesale, Design Development, Production, with the Founders by streamlining executive thought processes, creating divisional sales goals with each group leader, and increasing overall SKU productivity.

- Collaborated with the founders of startup event rental table top business to define and establish processes for sourcing products, securing floral and shipping vendors, and setting up and optimizing the warehouse for domestic shipping.- Oversaw negotiations and project management for critical projects while managing P&L and providing pricing and shipping analysis to help define and guide the short and long-term business strategy.- Reduced shipping costs by 20% compared to competitors by negotiating contract terms with UPS Shipping Logistics.

- Created eCommerce P&L, Merchandise Sales, and Inventory plans and provided recommendations on eCommerce inventory and sales management opportunities to streamline inventory plans and deliver receipts in alignment with sales projections.- Led year-end, shipping, and global sales analysis and created Seasonal SKU Plans to guide short/long term planning decks used by executives and trust fund management teams to inform strategic decision making.

- Managed and grew a business consisting of 13 retail stores and an eCommerce store by launching 6 new retail stores, driving 32%+ online sales growth, reducing retail store SKU counts by -40%, and increasing overall SKU productivity.- Developed DTC exclusives including a New Italian Artisan Collection for Womens & Mens and 9 new accessories categories.- Created OTB budgets for FY16 to ensure receipts supported financial goals for existing and new stores.

- Oversaw planning and merchandising of Blake Lively’s digital content and eCommerce start-up that showcased the artisans behind curated product offerings ranging from baby products to food and clothing.- Developed merchandising and marketing calendar processes for creative stories/assets and product change-out processes.- Established OTB receipts plans and inventory management strategies to sustain sales while standardizing business recaps to guide future product buys and sales strategies.

- Led merchandising and planning functions for Womens, Mens, & Accessories by overseeing sales forecasting and developing and creating retail processes for the launch of the North America retail division and 3 retail stores nationwide.- Collaborated and consulted with Global GMM’s, sales teams, and logistics to ensure proper sales trend forecasting, inventory management and allocations for stock levels and flow of receipts from Paris DC to US retail stores.- Developed seasonal OTB for the retail channel, managed retail stores buy plans, and defined assortment plans to maximize stores performance, optimize the customer experience, and ensure accurate brand presentation and positioning.

- Managed a team of 6 buyers to optimize the eCommerce Merchandising and Buying strategies and overall Site Experience to grow the division from 10% to 25% of all total business.- Conceptualized and implemented an eCommerce Exclusive product business that drove 30% of total business sales on 20% of the SKU assortment in the 2nd half of FY13. - Served as the Chief Architect for site experience by defining requirements for navigation, taxonomy, merchandising tools, A/B testing, and SEO while driving alignment with the marketing, merchandising, and buying vision to increase profitability.

- Developed and led the Women’s full-price business that drove 92% of Coach.com revenue and growth, by identifying & capitalizing on emerging tech accessories to double sales growth.- Streamlined the merchandising structure and drove cross-functional communication and process development for cross-organizational teams with 30+ staff to eliminate inefficiencies and align operational goals for new product launches.- Developed eCommerce-focused merchandising, conceptualized strong seasonal business that optimize assortments and online shops, and increased online SKU productivity while decreasing the overall SKU count.

- Led the Women’s and Girls Accessories business that represented 63%+ of the total channel’s revenue and growth. - Developed the organizational structure, built sales recap tools, defined monthly/quarterly strategies, and led process development for the startup buying team to launch the Juicy Couture eCommerce business from scratch.- Grew the online store to become the largest global store for the Juicy Couture business by assessing and developing eCommerce business needs and directly managing photoshoots, product copy, and vendor onboarding for 1000s of SKUs.

- Managed the Women’s business representing 51% of the total brand’s revenue by developing new sales reporting tools and in season product life cycles, while expanding to 10 nationwide stores.- Served as an essential member for the operational start-up team of Ralph Lauren’s new Rugby retail brand by helping build the concept, developing operational processes, launching new stores, driving sales, and educating regional sales teams.- Developed seasonal merchandising strategies, while streamlining seasonal SKU plans by -10% each season to help maximize in-store floor space for key essential programs and fashion SKUs while ensuring the accurate representation of the seasonal collection vision across locations.