Renée J. Ferguson, Mba Email & Phone Number

Chesterfield County, Virginia, United States

Richmond, Virginia

Richmond, Virginia Area

(Contractor-NextSource)Manage multiple initiatives with accountability to internal clients or "intent owners" to ensure planned business outcomes primarily for branded card. Influence and verify the objectives of customer communications to ensure brand adherence, clarity of the ask, and positive customer experience.Develop and document project strategy to ensure project intent aligns with desired business outcomes.Communicate updates and outcomes to key stakeholders through team stand-ups, meetings, and dashboard reports.Leverage the Agile environment to expedite and streamline creative development.Drive story development and collaborate in backlog grooming and team ceremonies.

Norfolk, Virginia Area

Manage client relationships and day-to-day activities for political and nonprofit client marketing/fundraising programs by supervising, monitoring and supporting each phase of their business.Contribute to and supervise the development of direct marketing/fundraising program goals and objectives, while regularly monitoring program results. Supervise account profitability by effectively managing employee time, production specifications and timelines.

Richmond, Virginia Area

Managed all aspects of multi-media direct marketing fundraising campaigns for four non-profit clients: Goodwill Industries, Catholic Charities, VFW National Home for Children and Englewood Hospital & Medical Center Foundation.

Richmond, Virginia

Charged with the overall management and marketing of a $46M, multi-year campaign focused on early childhood development. Implement a comprehensive fundraising plan targeting support from individuals, corporations, and foundations.Manage all components of the Unlocking Potential campaign involving ongoing coordination with senior leadership, philanthropy officers, and newly launched campaign volunteer group, the National Advisory Team.Oversee the development of campaign communications and collateral materials, creating content and salient early childhood development talking points for a variety of audiences.

Richmond, Virginia

Sr. Marketing Communications Specialist (12/12-6/13)Responsible for leading and executing marketing and communications strategies that help deepen relationships with individuals, corporations and foundations and increase financial commitments to ChildFund and its mission.Provide comprehensive development and implementation of marketing and communications plans through multiple channels to support the cultivation, solicitation and stewardship of donors. Achieve annual fundraising goals (over $1M in annual revenues) through major and planned gift marketing, key campaign efforts and other communications programs to generate private revenue.Sr. Marketing Specialist (10/05-12/12)Manage direct marketing campaigns from creative to in home, including direct mail, internet marketing and broadcast telemarketing for the child sponsorship organization (formerly Christian Children's Fund). Collaborate with ad agencies to create appeals and mailings that will achieve fundraising goals.Serve as workplace mentor for ChildFund as Business Sponsor with Partnership for the Future, a Metro-Richmond college-preparation and youth employment program. Participate on special task forces including branding, policy writing and strategic planning.

Richmond, Virginia Area

As leader of the specialized account management team, promoted the company's American Red Cross Chapter Program and managed the account for the direct marketing agency's largest client.Ensured the program met sales and cost-effienciency goals. Personally managed accounts and provided services for about 30 chapters throughout the mid west.

Richmond, Virginia Area

Strategized and directed the direct mail plans for my client base of nearly 40 different chapters of the American Red Cross throughout much of the mid west.

Bachelor Of Science (B.S.), Mass Communications, Broadcast Journalism

Activities and Societies: Gospel Choir

Masters, Business Administration, 3.89 Gpa