With over 25 years of experience in the consumer brand and retail sector, I advise start-ups and scale-ups on strategic growth, branding, marketing, go to market, and expansion. I help leading companies to expand globally, build enduring brands, adopt new technology, and innovate for the future. I have a global mindset combined with practical, on-the-ground experience, having been an entrepreneur, consultant, and board member/advisor in Asia, North America, and Europe.I co-authored the book Next Generation Retail: How to Use Technology to Innovate for the Future, which launched in February 2023. In this book, I share my insights and best practices on how retailers can leverage AI, social commerce, Web3, omnichannel, and more to create competitive advantage and customer value. I also provide training and workshops to brands and retailers to strategically adopt new technology and innovation in these key areas. I am passionate about empowering the retail industry to embrace change and transform for the future. I have an MBA from Duke University, a BBA from Emory University, and am a CFA Charterholder.