Renee Luckey Email & Phone Number

Portland, Or, Us

• Provide tailored digital marketing strategies to help businesses enhance their online presence, increase engagement, and drive revenue growth.• Develop and execute comprehensive content marketing plans, including blogs, social media, and email campaigns, to support brand visibility and lead generation.• Leverage SEO best practices to improve website rankings, boost organic traffic, and optimize user experiences for higher conversions.• Design and implement marketing automation workflows to streamline lead nurturing, sales funnels, and customer retention efforts.• Offer strategic consulting on website design and branding, ensuring alignment with business goals and a seamless user experience.• Collaborate closely with clients to develop brand messaging that resonates with their target audience and builds long-term customer loyalty.• Manage projects from concept to completion, ensuring timely delivery and consistent communication with stakeholders throughout the process.

Portland, Oregon, Us

• Drove lead-generation strategies, optimized campaigns, and enhanced online presence through SEO, content marketing, email marketing, and social media strategies.• Developed and executed complete sales funnels from start to finish, including lead generation, nurturing content, and conversion strategies to drive customer engagement and sales.• Created and executed inbound marketing strategies across multiple platforms to generate leads and drive conversions.• Managed multiple campaigns and sales funnels simultaneously, utilizing expert project management skills to ensure timely execution and measurable results.• Analyzed market trends, competitors, and digital marketing performance to make data-driven decisions for optimization.• Developed story-driven brand messaging and maintained consistency across all marketing channels.Conducted keyword research and implemented SEO best practices to improve search rankings.• Wrote and optimized content for all phases of the Buyer's Journey and managed content calendars.• Increased email open rates to over 31% and consistently maintained rates above 20%; boosted CTRs up to 11.9% through A/B testing and content optimization.• Performed website audits to improve SEO, user experience, and conversion rates, aligning with business goals.• Coached clients and provided strategic recommendations, improving marketing results and client brand performance.• Moved websites from WordPress to HubSpot and presented actionable insights to clients during status update calls.

Nashville, Tennessee, Us

• Used StoryBrand framework to craft clear and compelling brand messaging, ensuring that clients' customers were not confused and knew exactly how to engage with their brand.• Helped businesses simplify complex ideas and communicate their value propositions effectively, resulting in higher customer engagement and improved lead conversions.• Developed story-driven marketing strategies that resonated with target audiences, creating a stronger emotional connection and boosting brand loyalty.• Guided clients through a step-by-step process to identify their customer’s needs and pain points, positioning their products or services as the solution in a compelling narrative.• Aligned marketing efforts across multiple channels to maintain consistent messaging, driving cohesive brand experiences and fostering trust with potential customers.• Equipped clients with a proven framework to clarify their marketing messages, increasing website conversions, email engagement, and overall sales effectiveness.• Utilized storytelling techniques to enhance clients' marketing assets, such as website copy, email campaigns, and social media content, ensuring alignment with business goals and audience expectations.

• Designed visually appealing, user-friendly websites on WordPress and Wix, tailored to client brand identities and target audiences.• Customized themes and templates to create unique, responsive websites that provide seamless experiences across all devices.• Integrated advanced functionality such as e-commerce solutions, contact forms, and booking systems to enhance site usability and performance.• Utilized SEO best practices to optimize site structures and content, improving search engine rankings and driving organic traffic.• Collaborated with clients to ensure the design reflected their vision and business objectives, while maintaining a focus on usability and conversions.• Managed end-to-end website development, from initial wireframes and mockups to the final launch, ensuring timely delivery of high-quality results.• Provided ongoing website maintenance and updates, ensuring security, performance, and functionality are maintained over time.• Integrated third-party tools and plugins to extend website capabilities, including email marketing platforms, CRMs, and social media feeds.• Applied visual storytelling techniques to enhance user engagement, creating compelling layouts that guide visitors through the user journey.• Delivered personalized training to clients on managing and updating their websites independently using WordPress or Wix platforms.

• Collaborated with cross-functional teams, including sales, design, and development, to ensure alignment and seamless execution of marketing initiatives.• Created targeted lead nurturing workflows, using dynamic content and segmentation strategies to guide leads through the sales funnel.• Produced blog post articles and incorporated visual design skills to create engaging, visually appealing content that enhances readability, user experience, and audience engagement across digital platforms.• Managed timelines, budgets, and deliverables for multiple inbound marketing projects, ensuring they were completed on time and met client expectations.• Conducted A/B testing on emails, landing pages, and CTAs to continuously refine campaign performance and improve conversion rates.• Provided clients with detailed performance reports and regular status updates, ensuring clear communication on project milestones, timelines, and deliverables while addressing any potential risks or adjustments needed.

Chicago, Illinois, Us

Responsibilities:• Managed cross-functional initiatives for ProFlowers, overseeing projects involving 5 to 50 team members across various departments and levels of the organization.• Led project management for five key initiatives supporting the ProFlowers brand, with a focus on improving operational efficiency, cost savings, and revenue growth.• Conducted regular project checkpoints to ensure initiatives stayed on track, on budget, and aligned with stakeholder expectations.• Collaborated with key stakeholders to secure buy-in and maintain alignment across teams throughout project execution.• Took initiative to identify and recommend professional development opportunities to enhance project management skills, ensuring continuous improvement.Accomplishments:• Successfully managed high-impact projects, including a floral gift box redesign that led to improved operational efficiency and labor savings.• Spearheaded a merchandising initiative to upgrade bouquet refill options, enhancing the customer experience and driving additional revenue.• Led the development of an innovative floral bouquet and wine pairing partnership, contributing to both customer satisfaction and incremental revenue.• Contributed to initiatives representing $7M in incremental revenue potential and $2M in cost savings for the company.• Received unsolicited feedback from six team members, highlighting my leadership's critical role in the success of key projects.• Established "instant credibility" by building trust, communicating clearly, and consistently delivering results on time and within budget.When employees at the San Diego office were laid off, I received a letter of recommendation (attached below).

Chicago, Illinois, Us

• Managed projects and initiatives with a focus on product development, retail photography, image asset approvals, S.O.P. standards, product testing, and seasonal site merchandising.• Developed a new workflow and task timeline to successfully launch the 2017 ProGifter program.• Spearheaded cross-functional training seminars and created the technical manual for the company's transition from MediaBin to a customized Adobe CQ image asset database, ensuring alignment with brand-specific processes.• Led the studio photography process and executed a new product image initiative, resulting in a 3% increase in conversion rates and a 10% boost in NPS.• Improved seasonal site changeover accuracy from 96% to 100% by streamlining manual processes.• Awarded the Employee Recognition Award for reducing image emergencies by 98.5% during the Mday10 period, saving the company over $100K.

San Diego, Ca, Us

SR. WEB STORE SITE MERCHANDISER• Spearheaded the acquisition process and was the go-to product and technical lead when the company was sold to FTD Companies, Inc.• Drove the SKU migration and supported the development of the customization and personalization product setup process on the new platform during the acquisition.• Authored technical training manuals and trained Product Data Management team on the complex customization and personalization SKU setups.• Developed the online catalog task timeline and led senior cross-functional meetings to ensure deadlines were met prior to in-home drop dates.• Executed and delegated HTML maintenance tasks, markdowns, and product-change requests.• Managed digital assets, product copy, pricing, online catalog assets, and web content.• Supported Sr. Web Store Manager with new platform integration, storyboards, and process documentation. • Created standard operating procedures for all processes and bug tracking systems supporting IT initiatives.WEB STORE SITE COORDINATOR• Coordinated seasonal tasks and managed product assets, product pages, shop now ship later, pricing, web content, and data feeds.• Published web content using BroadVision (eCommerce CMS), website landing pages, and managed seasonal product updates.• Collaborated with IT, Marketing and Creative teams to develop site content, product customization and personalization, style, and appearance.• Supported Sr. Web Store Manager with online catalog tasks and developing a QA process to improve accuracy across the Web Store team.

San Diego, Ca, Us

• Coordinated board meetings, travel arrangements and calendars while managing various administrative tasks.• Processed purchase orders, invoices, expense reports, contractual agreements, annual reports, shareholder documents, real estate leasing, computer licensing agreements, and international trademark registrations.

Inbound Marketing

Web Development

Education record

Digital Marketing Courses

Digital Marketing Certification