I opened Shop Renee Nicole out of my love of styling, vintage fashion, and my love of thrifting. I have run my shop since 2020 as a hobby, but started officially running my shop full time 2024 when I fully realized how passionate I was about it.I sell specialized women's and unisex vintage clothing. I have 13,000 Depop followers and over 1000 sales and counting. I source, style, repair, price, ship, photograph, and market all my one of a kind sustainable second hand pieces for sale. I also occasionally do in person pop up sales at vintage markets.

I created social content and branding strategy for clients utilizing graphics design, a social media calendar, photography, professional videos, SEO/copywriting, paid ads, email marketing, and Shopify management.Clients have included retail stores, luxury realtors, interior desiginers, salons, clothing boutiques, and more.

I was in charge of for four clients in the beauty and fashion space. I did a variety of different tasks at this marketing agency. Some include social media strategy, creating monthly content calendars (including copywriting and quarterly professional photo shoots), KPI/ROI analysis, ad managing, etc. I increased engagement doubled or tripled on several clients while I managed them.

I was in charge of Gen Z influencer outreach /management, acquiring influencers weekly primarily on Instagram and Tik Tok. I also kept up with clothing trends, pitched social media strategy for their 180k Instagram followers, worked with celebrity clients, managed the content calendar, etc.

I helped customers with buying and selling vintage clothes from the 1800's-1980's and running the register. I also helped with tagging and learned about pricing, dating, and repairing vintage. I photographed new arrivals for social media/ecomm on a weekly basis.

I helped determine influential artists and influencers to work with brands contracted projects the by reviewing their portfolios/socials. I helped acquire new talent weekly, and flew out to NYC to take photos for the brand.