Renee Ratliff Email & Phone Number

White Lake, Mi

Assuming all responsibilities as Technology Director and Marketing manager through managing all technology, marketing, communications and public relations for clients ranging from churches and retail to medical and government businesses.

White Lake, Michigan

Howell, Mi

Responsible for development and implementation of all church marketing, communications, and public relations activities, externally and internally. Create, implement and measure the success of a comprehensive marketing, communications and public relations program—articulating the organization’s vision, mission, values, image and position locally, regionally, nationally and internationally.

Howell, Mi

Creation and execution of workouts, meet management, fundraising, recruitment, motivation, nutrition, inventory management, and development of student-athletes.

Brighton, Michigan

•Develop and execute marketing campaigns that ignite success locally and propel sustained national growth and recognition. •Develop and manage budgets including daily bill processing for vendors and events and monthly budget actualization to stay within established annual budgets.•Retail marketing initiatives driving category and brand growth while spearheading initiatives to increase conversion rates, gather metrics and input to use as guidance to guide future strategy and use metrics to assess ROI on marketing activities.•Create brand strategy and ensures design language and brand are protected and consistently applied in all marketing executions including community outreach, event marketing, social media, website, press/media, and collateral with an overall goal of increasing sales through customer acquisition and customer retention.•Organize, manage and orchestrate all aspects of competitive races for 1,000+ individuals. Develop race training plans, and conduct individual and group coaching.

• Execute marketing strategy and supporting tactical plans collaborating with various personnel including the sales team, leadership and other departmental experts to develop initiatives and campaigns that will generate awareness, increase lead generation and drive new revenue. • Develop case studies/success stories from various clients, white papers to showcase company expertise within the IT healthcare industry, event management, public relations, advertising, digital and social media, along with managing the brand. • Online marketing with emphasis on executing and optimizing marketing strategy for all online activities including company internet and intranet, campaigns and social media while measuring the effectiveness of the various initiatives developed and executed through ROI and other metrics to create awareness, interest and demand for CareTech Solutions' products and services within the healthcare space. • Online marketing system management including CRM (SalesForce) and marketing automation tools. • Analytics and reporting for Web, email marketing, paid search, social media and other online marketing initiatives.

• Maintain company internet and intranet keeping information current and organized, working with code, and applying SEO and Google Analytics best practices.• Support marketing of products and services through Web and social media developing, monitoring and updating, key words, content, descriptions, search optimization, posting collateral, press releases, white papers, testimonials, and layout.• Maintain, organize and update company CRM to support business goals and objectives. • Facilitate marketing campaigns from list and creative development to execution and tracking. • Manage marketing functions for service lines and organizational brand awareness through collateral development, event management, public relations, advertising, digital and social media.• Actively contribute to organization rebranding including strategy, communication and execution of process. • Interview and manage interns providing guidance and direction on all activities and projects.

• Developed in-depth understanding of IT Services in direct relation to healthcare supported programs and systems while supporting sales and delivery resources through a variety of marketing activities.

• Developed and executed focused marketing program for the largest Running Store in Michigan to generate awareness, increase lead generation and drive new revenue for half2run program.

• Supported branch manager by overseeing the efficient operation of the branch to ensure all operational functions are completely and properly performed by the staff.

• Developed and assisted with several strategic ideas to attract additional business through event management, public relations, advertising, digital and social media.

Master'S Degree, Business Administration And Management, General

B.A., Advertising