Rene Hess is a performance improvement expert who specializes in Brand Innovation, Sales Excellence and Video Marketing. He helps world-class companies accelerate profit growth. Since its launch in 2003 his firm, MARKETFOCUS CONSULTING, attracted clients such as Beam Global, Heineken, Imperial Tobacco International, Hewlett Packard, Nokia and other leading FMCG and high-Tech organizations and conducted more than 100 projects.A former player of the German national basketball team and a life-long practitioner of far eastern martial arts, Hess learned that success depends on continual improvement and on excellence in execution of fundamentals. This philosophy combined with his cross-cultural leadership experience is the unique foundation for delivering value to his clients with every project. His business activities have so far taken him to 41 countries.Specialties: Brand InnovationStrategy development and implementationBrand activation in the B2B and B2B2C value chainsAdvocacy Marketing and Word of Mouth Marketing B2C2CVideo MarketingMarketing structure and process optimizationKey account and customer relationship managementOrganizational changeExecutive coaching