Robert Enzerink Email & Phone Number

My commitments within the Customer Insights and Marketing Analytics team in WLGore’s Medical Products Division are targeted to improving business decision-making through market research. By understanding our teams’ questions and collaboratively helping to define their objectives, I design and coordinate appropriate studies to provide timely and actionable insights. My research focus is in our cardiovascular market. Studies are performed internally or in consultation with select research partners.

Sacramento, California Area

Strategic Marketing and Development Consulting, 1997-2003 & 2018-2021

Provided Marketing and Strategic Consulting to the medical technology industry. Using primary market research, I provided business solutions for Pricing Optimization, Customer Feature Value Proposition, Sales and Marketing Messaging, Market Opportunity Assessment, and Product Portfolio Management. Studies were designed, customers recruited, and data analyzed to answer specific business questions. In addition to marketing research, I facilitated Key Opinion Leader events for groups of four to 32 medical professionals. Research reports and presentations of results and strategic recommendations were prepared and presented to client senior management.

Identified business opportunities for medical applications of a large inorganic nanotechnology IP portfolio. Negotiated and secured agreements with potential business partners for IP licensing, development and distribution. Managed new product definition, forecasting, marketing support, and conducted proof-of-concept testing for medical applications in Computer Assisted Surgery, Hemostasis, and Wound Care. Inventor on multiple patents. Obtained $4.7M research funding from DARPA, ONR, and NIH to support product development costs.

Greater Memphis Area

1991-1996 & 2003-2006; Developed total hip replacement implants and instrument systems, including international regional products and the Synergy Hip System. Led the development and launch of the AchieveCAS computer assisted surgery system. Market manager for MIS knee systems.

As a consultant, then employee, and elected to BoD, I increased total revenue by 40% and returned the company to profitability by introducing a new marketing and sales strategy and launching a sales tracking system. I updated the product catalog and introduced a website with on-line ordering. I hired a graphic design firm, developed a contemporary corporate identity and all new marketing collateral. Product offerings and cost structures were reviewed and market-based pricing strategy was implemented, resulting in doubled gross margins.

DePuy OrthoTech (A J&J Company) - Product development of Sports Medicine implants and bracesHayes Medical - Medical Device ConsultingZimmer - Custom Orthopedic Implant design

DPG: Financial modeling for chipset strategy

Bs, Mechanical Engineering

Mba, Marketing & Finance

Activities and Societies: Beta Gamma Sigma