Developed innovative digital marketing campaigns for 33+ Billboard charting releases• Defined influencer marketing and social media content strategies for each release• Identified and negotiated partnerships with influencers/content creators and agencies• Collaborated with platform partners including TikTok, Meta, and more on digital partnerships and in-person activations• Managed paid advertising campaigns on all major social media platforms• Communicated with cross-functional teams, agencies, and artists and their managers to outline release strategies and define campaign KPIs• Monitored and communicated campaign performance metrics through detailed reports

• Coordinated the planning of both fan-engaging and private high-profile events• Assisted the VP in identifying strategic and creative brand partnership opportunities• Served as point-of-contact for all brand partners and vendors• Coordinated large scale ticket buys for a roster of 100+ artists across all nationwide tours

• Drafted deal memos for 1000+ shows and followed contracts through to execution• Pitched talent to buyers/promoters, negotiated offers, and coordinated marketing

• Defined social media content strategy to drive ticket sales and increase revenue• Negotiated performing artist and sponsorship contracts• Planned and produced 150+ live concerts and events with budgets of $650K+

• Designed, planned, and managed all aspects of client events• Cultivated vendor relationships, negotiated rates, and ordered materials/services