Reon Sines-Sheaff Email & Phone Number

Wooster, Oh, Us

I lead a diverse remote team based in the U.S. and Europe executing multi-channel corporate and student social media strategies for US and global markets.Lead on publishing, reporting, listening, monitoring & response, security & privacy, and advocacy functions across social estate. Collaborate with External Relations and business stakeholders on risk management and communications policy development. Advise across business units on optimization of social media campaigns. Significant experience in team-building and cross-departmental project management. Conduct internal training for employees and stakeholders on best practices, tools, reporting & performance, and advocacy.Sprout Superadmin. Completed Sprout certifications in Onboarding and Publishing. Project Owner for Sprout Social implementation, successfully completing the implementation, onboarding, and training of internal users ahead of schedule. Designed and led digital estate project to develop audience targeting and segmentation and improved member experience. Charged with clean up of student web real estate to drive optimized acquisitions workflow and SEO. Project Manager for new single student front door website, including site architecture, design phase, and first phase build, including external partnerships.Budget management of social spend and web project, including producing significant cost savings to the business and greater control of content and lead generation.

Manage team charged with overseeing all student-related marketing and recruitment of new student members across US and UK markets. Exceeded monthly KPIs, including achieving 10 monthly records and increasing student membership acquisition Y-o-Y by 35% in 2023.Leading interim social media team charged with creating strategy, completing audit, establishing crisis response systems, and launching a refreshed influencer program. Overhauled Gen Z social strategy to enhance accounting and finance awareness & brand affinity by creating dynamic content, implementing best practices, and launching a student influencer program. Partnered with Learning to co-create Career Launchpad, a learning program utilizing AI, video testimonials, and articles with MCQ and case studies. Successful go-to-market launch in Fall 2023.Data owner for student membership; manage data across Django, Salesforce, and PowerBI.Leadership team for student website project resulting in site consolidation and significant annual cost savings.Responsible for operations management of student marketing teams across both UK and US, including personnel, budget, and performance.

Wooster, Oh

Achieved record international enrollment annually, increasing both international students numbers and diversity of the international student body. (Currently, nearly 20% of each incoming class is international, up from 10% in 2014).Tripled the number of international applications received by the College over five years. Lead international file review and international financial aid awards.Extensive use of Slate as a CRM, including the development and implementation of the first international communications campaign. Led international admissions team.Directed digital communication for international markets.Wrote and managed communication plan specifically for international students through Slate CRM.Expanded outreach to HALI students through collaborations with EducationUSA, including participation in seminars on case studies, essays, safety & security, and campus life and diversity.Co-created an English Engagement Seminar (ESL Program) in charge of digital and social media marketing for this program.Created and manage social media presence for Wooster on WeChat and other international platforms.Increased Wooster's recognition worldwide, including being recognized as a campus with the Most International Students by the Institute for International Education and U.S. News & World Report.Successfully got Wooster's name added to government scholarship lists in Middle East. Serve as DSO for F-1 students, including issuing I-20s; deep knowledge of OPT STEM extensions.

Waverly, Ia

Met and exceeded annual recruitment goals and doubled international student enrollments over four years through the planning and implementation of a targeted global recruitment strategy. Davis UWC Scholar Coordinator.Extensive experience in advising, including visas, health insurance, academics, and personal issues for students from around the globe. SEVIS DSO.Traveled extensively throughout Asia, Africa, and Europe. Led recruitment tours to Africa, Eurasia, and Northern Europe through CIS.Managed recruitment, financial aid, and advising program for Davis UWC Scholars Program.Utilized Jenzabar and Salesforce.Managed international recruitment budget.

Kirksville, Mo

Advised F-1 and J-1 students on personal, adjustment, and immigration issues as part of my dual role of advising in the International Student Affairs Office. Extensive experience with SEVIS as DSO and ARO.Developed and implemented annual recruitment plans which resulted in a substantial increase in Fall new international students enrollment over three years.Responsible for international recruitment budget and reporting.Traveled extensively in Africa, Latin America, and Asia.Responsible for foreign credentials evaluation.Created marketing materials for international students.Utilized Banner / Ellucian software for enrollment management and advising.

Master’S Degree, International Studies

Thesis: “The Impact of Immigration Policy on Assimilation and Security: Comparing the United States and France.”

Bachelor’S Degree, Business Administration And Management, General