Senior Cro Specialist
CurrentAs a senior conversion rate optimisation and sales funnel strategist, I am involved in innovation and importation. The role involves training and guiding junior and mid-level team members to deliver high-quality work. Additionally, the role requires me to consistently come up with new ideas and strategies to keep King Kong ahead of the competition and deliver exceptional results for clients in a highly competitive market.Responsibilities include:- Principal point of contact for portfolio of clients during the project phase to manage and deliver projects within the agreed-upon timeframes.- Educate and keep clients in the loop on our strategies (conversion rate optimisation and lead generation).- Mentoring and training of new, Junior & Mid CRO Specialists by supporting, overseeing and leading meetings- Assist the Sales team as a subject matter expert.- Assist the Head of CRO with identifying and optimising processes within the department and between inter-departments.- Monitor KPIs & unpack opportunities for growth within the team- Conduct training as needed within the department and company- Analyse analytics to identify areas of opportunity and utilise conversion rate optimisation tactics (i.e. A/B, split-testing etc.) to squeeze as much ROI as humanly possible out of each dollar spent.- Prepare performance analysis reports and make recommendations for corrective modifications with a view to ongoing optimisation.- Understand & implement direct-response copywriting- Craft & deploy irresistible offers across hundreds of different industries.- Oversee and direct several specialist teams (copywriting, design and web development) throughout the project process (research & strategy, copy, design, web development) ensuring delivery of end high-converting web projects.- Evaluate existing projects and implement CRO findings to improve conversion rate & ROI.- Implement UX & UI and be able to ensure projects are above global standard