Reshma Chohan Email & Phone Number

London, Gb

- Utilise extensive buying expertise in fashion and FMCG to enrich Fielding.global’s understanding of the unique dynamics and investment potential within these industries.- Advise on the intricacies of market trends, consumer behavior, and product lifecycle management, helping to shape investment strategies and decisions for businesses within these sectors.- Act as a critical bridge between emerging fashion and FMCG companies and potential investors, ensuring that investment considerations are well-informed by industry-specific insights and foresight.

Barkingside, Essex, Gb

- Develop and execute comprehensive buying strategies across assigned categories, incorporating end-to-end creation of Preferred Supplier Lists (PSLs) that have reduced forecast spend by 20%.- Lead in sourcing, negotiations, procurement, and management of high-value contracts, while providing guidance on contractual and commercial risk assessments to balance risks and opportunities effectively.- Collaborate with business leaders and experts to establish long-term category plans, including robust exit strategies, and regularly analyze category spend and market trends to optimize procurement decisions.

Nuneaton, England, Gb

- Expertly analysed category performance and market trends in Supplements & Health Foods to identify and capitalise on profitable growth opportunities, collaborating with Own-Label Buying, Product Development, and suppliers to enhance category results.- Led supplier negotiations and joint business planning with key strategic partners, achieving over £2 million in year-over-year profit increase, with sales +40%, while ensuring supplier compliance and prioritising customer needs through effective trade promotional planning.- Managed complex projects and critical paths across multiple stakeholders, ensuring successful execution and delivery while leveraging digital insights to optimize online purchasing processes for enhanced trial, conversion, and repeat rates

Atherstone, England, Gb

- Managed various categories with full responsibility and a direct reporting line to the Buying Director, handling an annual forecast of £35m across all categories, including daily liaisons with national and international suppliers and coordination with internal departments such as marketing, quality, customer service, and logistics.- Oversaw the entire tendering process from beginning to end, including cost negotiations, sample reviews, and in-depth specification analyses, culminating in strategic recommendations for executive sign-off at the Managing Director level.- Conducted regular market research, including trade show visits and competitor analysis, while tracking daily sales trends and availability of core ranges, new product developments (NPD), and trials to implement effective sales optimization strategies.

Hk

- Successfully recognized and capitalized on real-time trends in Ladieswear and Girlswear, boosting product sales by 60% YOY through effective KPI analysis, cost negotiations, and building strong supplier relationships.- Developed over 100 styles per season across nine buying departments, enhancing product range and margins, while also acquiring in-depth knowledge of materials, production techniques, and logistics processes.- Implemented a new critical path management style within the team, regularly coordinating with UK buyers and merchandisers to align on needs and strategies, and frequently traveling to the Far East and Europe for inspiration and development.

Leicester, Leicestershire, Gb

- Managed multiple product ranges across six seasons annually, with a seasonal budget of approximately £25 million, optimising Open to Buy (OTB) planning to enhance lead times and speed to shelf, which resulted in a 35% increase in sales.- Produced performance reports using SAP to track bestsellers and strategize promotions and seasonal campaigns, successfully boosting low-season sales by 50-70%.- Renegotiated terms with existing suppliers and sourced new ones to secure competitive costs, while also leading market research, team social events, and team-building initiatives to foster a collaborative work environment.

Leicester, Leicestershire, Gb