Reshma Philips Email & Phone Number

Halifax, Nova Scotia, Canada

Canada

United Arab Emirates

• Testing, scheduling, deployment and A/B Testing of email SMS & Push using Salesforce Marketing cloud
• Coordinating and briefing the campaign requirements to creative and tech team to develop campaigns requirements successfully
• Tactical and Lifecycle journey campaigns for all the beauty Brands
• Creating segmentation based on RFM, customer behavior and optimal use of the budget for each campaign
• Perform data analyses and post activity evaluations and reports to deliver customer insights and recommendations of each activation
• Assist in the definition of Customer Journeys for the different clusters of customers

• Testing, scheduling, deployment and A/B Testing of email campaign using Klaviyo
• Coordinating and briefing the campaign requirements to creative and tech team to develop campaigns successfully as per the brand guidelines
• Data Segmentation and targeting of campaigns (Editorial & Promotions)
• Sending and scheduling the Facebook message using Manychat tool
• Weekly marketing campaign reports and regularly analyze the performance
• Providing recommendations, promotional ideas for tweaking the marketing strategies for better ROI and ensure that the KPI’s are met

Dubai, United Arab Emirates

• Liaise with Marketing Operations for Retail brands (nearly 50 International Brands mainly Fashion Luxury, Joint Ventures, Beauty, Department stores, Lifestyle, Luxury Home, Food & Hospitality, ecommerce) and Motors.
• Scheduling and deployment of email, SMS and Push Notification campaigns on Salesforce Marketing Cloud - Exacttarget
• Liaise with internal and external creative teams in order to supervise the campaign is developed according to brand guidelines
• Data segmentation, targeting and uploading data (if data is) for the Email and SMS campaigns (Database Size was approximately 1500 thousand)
• Coordinating with the external vendor/ agency to ensure the quality and timely delivery of the marketing programs
• Chasing marketing operation team for the assets needed for the campaign

Chennai, Tamil Nadu, India

• Maintain and enhance in-house database/list used for marketing purposes. Perform research on leads (names, titles, demographics) for data enrichment for sales –using Insideview, Rainking, Manta, LinkedIn, ZoomInfo.
• Cleaning up the data, Data extraction and uploading into system by Marketo software and Dataloader
• Building the marketing dashboard, providing the useful insight and ensuring that all the marketing KPIS are met
• Responsible for list management for global email campaigns
• Maintain the Database hygiene (de-duping, importing new data, etc.), deleting members from the database and unsubscribing the leads
• Having knowledge of setting program for webinars and other assets in Marketo for automating the marketing activities

Master Of Business Administration (Mba), Hr And Marketing

Bachelor Of Business Administration (B.B.A.), Finance, General

Education record