Reshma Patel

Reshma Patel Email and Phone Number

Chief Marketing Officer @ Durable
Potomac, MD, US
Reshma Patel's Location
Potomac, Maryland, United States, United States
Reshma Patel's Contact Details
About Reshma Patel

Reshma Patel is a Chief Marketing Officer at Durable. She possess expertise in email marketing, online marketing, e commerce, direct marketing, lead generation and 45 more skills. Colleagues describe her as "I've been honored to work with Reshma for over four years now. What makes Reshma unique is how many different aspects of e-commerce and marketing she understands and firmly grasps. Her computer science background gives her full understanding of all of the technology that drives e-commerce. But what's unique is that in addition to this, she understands copy, design, user interface, strategy and so much more. She also manages people extremely well, and she also comes up with the… Show more" and "I've been very fortunate to have the opportunity to manage Reshma at both Stop Aging Now and Healthy Directions. When I hired Reshma at Healthy Directions, she was a recent college graduate who immediately impressed me with her work ethic and positive attitude. She is enthusiastic and has very good people skills. She also has strong technical skills and was able to lead several cross-department projects with marketing and IT staff. She's a fast learner and was always willing to… Show more"

Reshma Patel's Current Company Details
Durable

Durable

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Chief Marketing Officer
Potomac, MD, US
Reshma Patel Work Experience Details
  • Durable
    Chief Marketing Officer
    Durable
    Potomac, Md, Us
  • Commerce12
    Chief Marketing Officer
    Commerce12 Feb 2022 - Present
    Bethesda, Maryland, United States
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  • Naomi Whittel Brands
    Vice President Of Marketing
    Naomi Whittel Brands Apr 2020 - Jan 2022
    Maryland, United States
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  • The Clorox Company
    Vice President Of Marketing, Direct-To-Consumer Brands At The Clorox Company
    The Clorox Company Dec 2017 - Mar 2020
    Bethesda
    View
  • Nutranext
    Senior Director Of Acquisition, Direct-To-Consumer Brands
    Nutranext Mar 2015 - Dec 2017
    Bethesda, Md
    Promoted to a senior leadership role to provide strategic and tactical guidance to a team of up to seven, with accountability for all paid media channels (e.g. emails, print, social, pay-per-click, and display). Collaborated with the President of DTC to ensure that the strategy aligned with corporate objectives, and to prioritize long-term initiatives to ensure the continued growth and profitability of the flagship brand, Stop Aging Now. • Kept abreast of industry standards, while effectively communicating competitive trends and making recommendations as appropriate for new marketing approaches. • Delivered outstanding coaching and feedback for acquisition staff to support talent development, and subsequently broke a new acquisition monthly sales record.• Continued to aggressively test new channels (e.g. magazine ads, display networks, and content networks) as well as onboarding new brands like Blessed Herbs and True Health. • Currently leading a mobile-first strategy across departments and brands, where marketing assets are developed for mobile customers first—instead of desktop—to drive higher mobile conversion rates to meet and then eventually exceed the industry standard.
  • Stop Aging Now, Inc.
    Director Of Marketing, Strategic Initiatives
    Stop Aging Now, Inc. Mar 2014 - Mar 2015
    Bethesda, Md
    Drove new business opportunities, including new acquisition channels, partnerships, and joint ventures. Researched competitors and provided actionable insights that were leveraged across multiple departments and programs. Acting creative director of all new digital and direct mail packages, designed responsive web and email templates, microsites, banners, emails, and landing pages. • Pioneered a content-driven pay-per-click strategy, which resulted in a 471% increase in new-to-file customers within the first year and broke $1MM in annual gross revenue by the end of the second year.• Reinvigorated our Amazon channel, securing 130% increase in gross revenue and subsequently requiring outsourcing to a reseller who continues to grow this channel. • Built a robust and successful Facebook advertising program with an annual spend of $2MM.
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  • Stop Aging Now, Inc.
    Senior Marketing Manager, Customer Acquisition
    Stop Aging Now, Inc. Feb 2012 - Mar 2014
    Bethesda, Md
    Responsible for acquiring new-to-file customers and driving revenue through paid digital and print media channels. Used analytical approach to monitor and improve results and optimize existing channels through creative, partner optimization and constantly working to identify and evaluate new product opportunities.• Doubled acquisition spend each year, resulting in 136% increase in new customers from 2012 to 2014 and 142% in gross revenue, while maintaining $35-40 cost per new customer.• Led, developed and synchronized strategic test plans across all acquisition channels. Reported on key performance metrics and final conclusions of test results to senior executives. Executed well over 20 unique A/B tests over a two-year period.
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  • Healthy Directions
    Assistant Marketing Manager, Brand & Website Management – Digital Retention
    Healthy Directions Oct 2009 - Jan 2012
    Potomac, Maryland
    Planned and executed strategic objectives that boosted brands’ sales and long term growth while maintaining brand integrity and vision. Analyzed E-Commerce campaign performance, trends, market conditions and other contributing factors to ensure marketing efforts were continually optimized. • Coordinated with cross-functional teams including design, copywriting and legal to launch several new products, developed sales strategies and handled messaging and creative.• Collaborated with SEO consultants to execute a new strategy, conducted keyword research, created SEO tailored landing pages and optimized websites to improve organic traffic by 60%.• Developed and led a well-received marketing plan to migrate current print newsletter subscribers to a digital version, providing an interactive online experience and securing $50K in savings annually.
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  • Healthy Directions
    Assistant Marketing Manager, Media Buying – Acquisition
    Healthy Directions Oct 2006 - Oct 2009
    Potomac, Maryland
    Executed and reported on acquisition campaigns and quarterly business reviews. Prepared and maintained budgets and forecasts. Owned, prioritized and maximized campaign calendars. Led pricing and contract negotiations to maximize acquisition activities. • Grew new-to-file customers across multiple brands by 15-20% each year and implemented an 8 week on-boarding email series to convert our prospects into repeat buyers. • Tripled the number of online media partnerships in 2009 which generated an additional $230K in revenue across 4 brands.
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  • Mbna Europe
    Acquisition Account Executive (Online Acquisition)
    Mbna Europe Jun 2004 - Jul 2005
    Chester, United Kingdom
    • Year long internship with the UK’s largest credit card provider. Internship program included team-building, leadership and management focused training sessions, which provided a strong foundation for a career in marketing and project management.• The initial role involved implementing a systematic process to ensure campaign materials such as emails and web applications have met specified requirements (Quality Assurance).• Role expanded to include planning, scheduling and the implementation of online campaigns (emails, banners and sponsorships) to drive new-to-file growth.

Reshma Patel Skills

Email Marketing Online Marketing E Commerce Direct Marketing Lead Generation Marketing Strategy Web Analytics Online Advertising Marketing Web Marketing Brand Management Media Buying Competitive Analysis Creative Direction Affiliate Marketing Relationship Marketing Vendor Management Multi Channel Marketing Strategic Planning Budgets Sem Market Research Marketing Management Digital Marketing Crm Product Marketing Customer Acquisition Customer Retention Direct Mail Market Planning Analytics Advertising Seo Integrated Marketing Brand Development Mobile Marketing Newsletters Ppc Social Media Marketing Management Campaign Management Google Analytics B2b Marketing Database Marketing Brand Awareness Marketing Communications Media Planning Copywriting Digital Strategy Budgeting

Reshma Patel Education Details

Frequently Asked Questions about Reshma Patel

What company does Reshma Patel work for?

Reshma Patel works for Durable

What is Reshma Patel's role at the current company?

Reshma Patel's current role is Chief Marketing Officer.

What is Reshma Patel's email address?

Reshma Patel's email address is re****@****ail.com

What is Reshma Patel's direct phone number?

Reshma Patel's direct phone number is +130180*****

What schools did Reshma Patel attend?

Reshma Patel attended University Of Leeds.

What skills is Reshma Patel known for?

Reshma Patel has skills like Email Marketing, Online Marketing, E Commerce, Direct Marketing, Lead Generation, Marketing Strategy, Web Analytics, Online Advertising, Marketing, Web Marketing, Brand Management, Media Buying.

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