Reshma Patel Email & Phone Number

Potomac, MD, US

Bethesda, Maryland, United States

Maryland, United States

Bethesda

Bethesda, MD

• Promoted to a senior leadership role to provide strategic and tactical guidance to a team of up to seven, with accountability for all paid media channels (e.g. emails, print, social, pay-per-click, and display)..
• Kept abreast of industry standards, while effectively communicating competitive trends and making recommendations as appropriate for new marketing approaches.
• Delivered outstanding coaching and feedback for acquisition staff to support talent development, and subsequently broke a new acquisition monthly sales record.
• Continued to aggressively test new channels (e.g. magazine ads, display networks, and content networks) as well as onboarding new brands like Blessed Herbs and True Health.
• Currently leading a mobile-first strategy across departments and brands, where marketing assets are developed for mobile customers first—instead of desktop—to drive higher mobile conversion rates to meet and then.

Bethesda, MD

• Drove new business opportunities, including new acquisition channels, partnerships, and joint ventures. Researched competitors and provided actionable insights that were leveraged across multiple departments and.
• Pioneered a content-driven pay-per-click strategy, which resulted in a 471% increase in new-to-file customers within the first year and broke $1MM in annual gross revenue by the end of the second year.
• Reinvigorated our Amazon channel, securing 130% increase in gross revenue and subsequently requiring outsourcing to a reseller who continues to grow this channel.
• Built a robust and successful Facebook advertising program with an annual spend of $2MM.

Bethesda, MD

• Responsible for acquiring new-to-file customers and driving revenue through paid digital and print media channels. Used analytical approach to monitor and improve results and optimize existing channels through.
• Doubled acquisition spend each year, resulting in 136% increase in new customers from 2012 to 2014 and 142% in gross revenue, while maintaining $35-40 cost per new customer.
• Led, developed and synchronized strategic test plans across all acquisition channels. Reported on key performance metrics and final conclusions of test results to senior executives. Executed well over 20 unique A/B.

Potomac, Maryland

• Planned and executed strategic objectives that boosted brands’ sales and long term growth while maintaining brand integrity and vision. Analyzed E-Commerce campaign performance, trends, market conditions and other.
• Coordinated with cross-functional teams including design, copywriting and legal to launch several new products, developed sales strategies and handled messaging and creative.
• Collaborated with SEO consultants to execute a new strategy, conducted keyword research, created SEO tailored landing pages and optimized websites to improve organic traffic by 60%.
• Developed and led a well-received marketing plan to migrate current print newsletter subscribers to a digital version, providing an interactive online experience and securing $50K in savings annually.

Potomac, Maryland

• Executed and reported on acquisition campaigns and quarterly business reviews. Prepared and maintained budgets and forecasts. Owned, prioritized and maximized campaign calendars. Led pricing and contract negotiations.
• Grew new-to-file customers across multiple brands by 15-20% each year and implemented an 8 week on-boarding email series to convert our prospects into repeat buyers.
• Tripled the number of online media partnerships in 2009 which generated an additional $230K in revenue across 4 brands.

Chester, United Kingdom

• Year long internship with the UK’s largest credit card provider. Internship program included team-building, leadership and management focused training sessions, which provided a strong foundation for a career in.
• The initial role involved implementing a systematic process to ensure campaign materials such as emails and web applications have met specified requirements (Quality Assurance).
• Role expanded to include planning, scheduling and the implementation of online campaigns (emails, banners and sponsorships) to drive new-to-file growth.