Reshma Shetty Email & Phone Number

Pune, MH, IN

New York, NY, US

Campbell, CA, US

• Develop and implement short- and long-term branding strategies for Saama India, from conception to implementation and launch.
• Ensure successful communication of organizational initiatives and projects to employees and stakeholders across three locations (Pune, Chennai, and Coimbatore).
• Led the creation and execution of various employer branding initiatives such as employee value proposition, employee ambassador program, and employee engagement surveys, resulting in increased employee satisfaction and.
• Infuse a human element into all communications to personify the brand and foster an emotional connection with employees.
• Launched successful campaigns such as "Did You Know" series, "Saama Better Talk" series, and "Be An Inspiration" campaign, resulting in increased employee engagement and positive feedback from employees.
• Coordinated with various internal departments to align communication strategies with organizational goals and values, resulting in cohesive and consistent messaging across all communication channels.

• Secured notable awards for clients, such as the Business World Young Entrepreneurs Awards 2018 for mCaffeine and the BW Businessworld 40 Under 40 2018 for Fynd.
• Contributed significantly to the organizing team for the Nissan Carnival Commemorates 10 Years of Nissan In India event.
• Independently handled the test launch of MEHAIR sea-plane in Nashik.
• Developed and executed external communication plans to enhance clients' reputations.
• Generated in-depth articles, bylines, and thought leadership pieces in mainstream Indian media.
• Analyzed media coverage and made data-driven recommendations for improving the share of voice metrics.

Okhla, Delhi, IN

• Diverse industry exposure spanning music, startup, OTT, CSR, fashion, and entertainment sectors.
• Developed and executed successful public relations campaigns that aligned with clients' marketing strategies, resulting in increased brand awareness and media coverage.
• Created compelling press releases, articles, and stories that effectively communicated clients' messages and unique selling propositions to target audiences.
• Proactively pitched ideas to the media, securing coverage in top-tier publications, websites, and broadcast outlets.
• Conducted in-depth research and analysis to inform campaign strategies, monitor media coverage, and measure campaign impact.
• Coordinated media interviews, speaking engagements, and other high-profile events to enhance clients' visibility and thought leadership.

Mumbai, Maharashtra, IN

• Managed public relations for clients such as CouponDunia, Nestopia, Golden Tulip Hotels, and Type a Thought
• Developed and executed strategic PR campaigns in line with the client’s marketing objectives
• Generated media coverage for clients through targeted pitching, press releases, and story development.
• Arranged interviews, speaking engagements, and other media opportunities for clients.
• Conducted research and analysis to understand the target audience and media landscape.
• Monitored media coverage and provided regular reports to clients on the effectiveness of PR efforts.

Haji Niyaz Ahmed Azmi Marg, Arthur Bunder Road, Colaba, IN

• Successfully managed PR activities for a diverse range of clients such as DHL Supply Chain & DHL Global Forwarding, Invision Air, Parag Milk Foods Pvt Ltd, Aegis Media, ToyKraft, Greenways Foods & Beverages Pvt Ltd.
• Developed and implemented comprehensive PR strategies that aligned with the client’s business objectives and maximized media coverage.
• Collaborated with cross-functional teams to deliver high-quality communications campaigns that improved brand recognition and reputation.
• Secured prominent media placements and conducted media outreach through press releases, media alerts, and pitch letters.
• Managed client relationships, arranged press conferences, and secured media coverage in national and regional publications.
• Conducted market research, monitored industry trends, and provided strategic counsel to clients on messaging and external communications.

Mumbai, Maharashtra, IN

• Spearheaded public relations efforts for clients in the fashion, lifestyle, and entertainment industries.
• Successfully executed media campaigns for renowned fashion designers including Swapnil Shinde, Pria Kataria Puri, and Riyaz Gangji, to generate maximum media coverage and brand visibility.
• Managed PR activities for renowned choreographer Terence Lewis and his events like Smokescreen, Guinness World Record, and Catch 22, to generate media coverage across various platforms.
• Worked with Gold's Gym, Tassel Style Lounge, Placid Braganza, NYX, MUF (Beauty Product), Lakme Fashion Week (4 seasons) to develop and execute effective public relations strategies, resulting in increased brand.
• Developed and maintained strong relationships with media outlets, journalists, and influencers, leading to effective media coverage and better brand positioning.
• Managed client communication, prepared press releases, and pitched ideas to media outlets, resulting in coverage in leading publications and digital platforms.

Advance In German (B1), German Language

Pg - Advertising, Mass Media

Communication & Extension Education, Mass Media

S.S.C