Reshma Shetty Email & Phone Number

Pune, Mh, In

New York, Ny, Us

Campbell, Ca, Us

• Develop and implement short- and long-term branding strategies for Saama India, from conception to implementation and launch.• Ensure successful communication of organizational initiatives and projects to employees and stakeholders across three locations (Pune, Chennai, and Coimbatore).• Led the creation and execution of various employer branding initiatives such as employee value proposition, employee ambassador program, and employee engagement surveys, resulting in increased employee satisfaction and advocacy.• Infuse a human element into all communications to personify the brand and foster an emotional connection with employees.• Launched successful campaigns such as "Did You Know" series, "Saama Better Talk" series, and "Be An Inspiration" campaign, resulting in increased employee engagement and positive feedback from employees.• Coordinated with various internal departments to align communication strategies with organizational goals and values, resulting in cohesive and consistent messaging across all communication channels.• Promote employee referral programs to encourage employee referrals.• Collaborated with external agencies and vendors to execute branding and communication initiatives within budget and timeline constraints.

• Secured notable awards for clients, such as the Business World Young Entrepreneurs Awards 2018 for mCaffeine and the BW Businessworld 40 Under 40 2018 for Fynd.• Contributed significantly to the organizing team for the Nissan Carnival Commemorates 10 Years of Nissan In India event.• Independently handled the test launch of MEHAIR sea-plane in Nashik.• Developed and executed external communication plans to enhance clients' reputations.• Generated in-depth articles, bylines, and thought leadership pieces in mainstream Indian media.• Analyzed media coverage and made data-driven recommendations for improving the share of voice metrics.• Conducted media training and coached clients on effective communication techniques for interviews, speeches, and presentations.• Established and maintained strong relationships with key journalists and media outlets, resulting in consistent positive coverage for clients.• Created and managed social media campaigns for clients, resulting in increased engagement and brand awareness.• Managed the production of marketing collateral, including press releases, brochures, and website content, ensuring consistent messaging and brand identity.• Provided strategic counsel to clients on reputation management, crisis communication, and stakeholder engagement.• Conducted market research and analysis to inform communications strategies and identify new opportunities for clients.• Coordinated and executed successful events, such as product launches, media conferences, and influencer events, ensuring flawless execution and maximum exposure for clients.• Managed high-profile accounts, such as Bioderma India, Khan Academy India, EduBrdige India, Fynd, SLAY Coffee, mCaffeine, Casting Bay, Maritime Energy Heli Air Services Pvt. Ltd, Kya Miyaa, Shai Durbar, Diabeto, and 2020MSL-Nissan Motors India Pvt. Ltd.

Okhla, Delhi, In

• Diverse industry exposure spanning music, startup, OTT, CSR, fashion, and entertainment sectors.• Developed and executed successful public relations campaigns that aligned with clients' marketing strategies, resulting in increased brand awareness and media coverage.• Created compelling press releases, articles, and stories that effectively communicated clients' messages and unique selling propositions to target audiences.• Proactively pitched ideas to the media, securing coverage in top-tier publications, websites, and broadcast outlets.• Conducted in-depth research and analysis to inform campaign strategies, monitor media coverage, and measure campaign impact.• Coordinated media interviews, speaking engagements, and other high-profile events to enhance clients' visibility and thought leadership.• Collaborated closely with cross-functional teams to ensure seamless campaign execution, including marketing, creative, and digital teams.Clients:• Saavn: One of India's leading music streaming platforms.• Dekkho: An online video streaming service catering to Indian content.• Fynd: India's largest offline-to-online (O2O) e-commerce platform.• 6Degree: A fashion-focused networking and talent discovery platform.• Mauj Mobiles Pvt Ltd: A mobile content and services provider.• Impact Guru: India's leading crowdfunding platform for social causes and nonprofits.• #fame: A talent-led digital entertainment network.• Logistic Junction: A tech-enabled logistics solutions provider.

Mumbai, Maharashtra, In

• Managed public relations for clients such as CouponDunia, Nestopia, Golden Tulip Hotels, and Type a Thought• Developed and executed strategic PR campaigns in line with the client’s marketing objectives• Generated media coverage for clients through targeted pitching, press releases, and story development.• Arranged interviews, speaking engagements, and other media opportunities for clients.• Conducted research and analysis to understand the target audience and media landscape.• Monitored media coverage and provided regular reports to clients on the effectiveness of PR efforts.• Coordinated with internal teams to ensure seamless execution of PR campaigns.• Maintained strong relationships with journalists and media outlets to maximize media coverage for clients.

Haji Niyaz Ahmed Azmi Marg,, Arthur Bunder Road, Colaba,, In

• Successfully managed PR activities for a diverse range of clients such as DHL Supply Chain & DHL Global Forwarding, Invision Air, Parag Milk Foods Pvt Ltd, Aegis Media, ToyKraft, Greenways Foods & Beverages Pvt Ltd, Trust Research Advisory, Dentsu Aegis Media, Isobar, Iprospect Communicate 2, Doosra, Carat Fresh, Posterscope, and Bookmycab.com.• Developed and implemented comprehensive PR strategies that aligned with the client’s business objectives and maximized media coverage.• Collaborated with cross-functional teams to deliver high-quality communications campaigns that improved brand recognition and reputation.• Secured prominent media placements and conducted media outreach through press releases, media alerts, and pitch letters.• Managed client relationships, arranged press conferences, and secured media coverage in national and regional publications.• Conducted market research, monitored industry trends, and provided strategic counsel to clients on messaging and external communications.• Delivered presentations and reports to clients on campaign effectiveness and achieved key performance indicators (KPIs).• Managed project plans, and timelines to ensure timely and effective delivery of PR campaigns.• Provided excellent client service and established a reputation for delivering high-quality work that exceeded expectations.

Mumbai, Maharashtra, In

• Spearheaded public relations efforts for clients in the fashion, lifestyle, and entertainment industries.• Successfully executed media campaigns for renowned fashion designers including Swapnil Shinde, Pria Kataria Puri, and Riyaz Gangji, to generate maximum media coverage and brand visibility.• Managed PR activities for renowned choreographer Terence Lewis and his events like Smokescreen, Guinness World Record, and Catch 22, to generate media coverage across various platforms.• Worked with Gold's Gym, Tassel Style Lounge, Placid Braganza, NYX, MUF (Beauty Product), Lakme Fashion Week (4 seasons) to develop and execute effective public relations strategies, resulting in increased brand awareness and media coverage.• Developed and maintained strong relationships with media outlets, journalists, and influencers, leading to effective media coverage and better brand positioning.• Managed client communication, prepared press releases, and pitched ideas to media outlets, resulting in coverage in leading publications and digital platforms.

Advance In German (B1), German Language

Pg - Advertising, Mass Media

Communication & Extension Education, Mass Media

S.S.C