Marketing Officer
CurrentSocial Media Marketing : Planning regular, topical, and campaign posts ; sharing creative feedback and reference ; planning posts as per the trend ; tracking social media numbers to understand the post performance ; tracking competitor posts. Influencer Marketing : Monthly influencer activity, looking for influencer as per the required domain, writing content route and scripts per influencer, selecting regional influencers as per the topical days. Have been a part of the following campaigns. 1. Beauty Is For Everyone - LGBTQ campaign in partnership with Sushant Devgikar. Planned Social Media posts and Influencer activity with people part of LGBTQ community. 2. Sanya Malhotra - Launched as the new face for cream and lotion. Planned social media post. 3. RWA Activity : Planned on content scripts with Mirchi and planned social media posting. 4. Women's Premier League : Social Media post planning 5. Vitamin C cream Re-launch : created content brief for the agency, planned creative post for social media, and planned content route and script for a particular product with 54 influencers including Mid-tier, Micro, and Nano influencers. 6. Hydra Refresh Gel Cream : created content brief for the agency, planned social media post, planned monthly influencer for this particular product and planned content route and script for the same. 7. Kolkata Knight Riders : Planned social media posts.8. Film Fare Bangla 2024 : Red carpet content curation.
