"W"is a Women Ethnic wear brand with its strong presence in Indian Retail Market and is known for its innovative designs and modern layouts Provided overall creative direction to build on trend and market relevant collections for Women in accordance with the business strategy and brand vision that propelled towards achieving company sales and profitability targets for W for Women brand.# Design ManagementOversaw Design & Development of all categories-Woven, Print and Graphics Lead a team of designers creating strategically relevant & creative collections that meet the needs of line size and pricing and stayed relevant and exciting from a trend point of view.Create seasonal design stories anchored in the Brand DNA and provided market relevant colour direction.Supervised and ensured accuracy of Design Packages for Prototype Creation Provided clear brief for proto making and design package handoversParticipated in proto type fitting to provide comments and feedback to ensure accurate samples#Market Research & AnalysisAnalyzed key fashion trends, market direction & commercial opportunities to translate them for concept to product stage. Constantly updated with retail trends, changing consumer and new product spots through travel & consumer market research to help create compelling lines Present collections to affiliates during meetings showcasing the seasonal concepts and lines.

A fast growing e-commerce brand in USA and known to be customization of garments as per customers demand. eShakti folio includes Casual Dress, Tops, Skirts and Wear to Wedding products. As Design Manager I have been responsible for establishing a in-house Textile/Fashion Print design studio for designing and development of in house print based fashion range. I have also actively contributed in setting up the in-house Digital Print facility and heading the team of designers responsible for design and development of new print based fashion products. It involves active monitoring from the study of fashion trends and conceptualization of designs, sampling them, sourcing and printing of designs on fabrics, photo-shoot, customer panel response and all the other stages that involve getting the products finally on-line. Vendor management and sourcing are active part of the profile.The Print range contributed about 35% of the total sales.

Study trends and create Fashion/textile prints for high end European and US retail brands.Create and conceptualize theme boards for coming seasons to match the design requirementsCoordinate with vendors to get the sampling and production going to match the deadlines.

Create and manage the print projects for major export house catering to European and US market.*Design and develop a full range of Home collection for various export houses to display at prestigious Heimtex.*Interior Design of Boutique Hotel TeAroha that includes right from the basic conceptualization of design themes of each individual rooms of the property to designing of each element of Interiors including the total designing and selection of fabrics for furnishing. *Creation and implementation of various Branding projects that includes conceptualization and designing of logo, color schemes and stationery

It includes heading the print design department along with basic research and study of themes on latest forecast and trends and thus designing and coordinating digital and screen prints with the design department to complete the task.Understanding the complete process of digital printing right from implementing the design with its limitations to its process on digital printing machine