Steve Hoffman Email & Phone Number

Rocklin, Ca, Us

Rocklin, California, Us

• Strategic leader in the electric power industry.• Recognized expert on electric power industry resilience to extreme weather, wildfires, cybersecurity and physical security attacks, and other threats.• Founder and president of Hoffman Power Consulting, which produces thought leadership, B2B marketing and technical content, messaging, sales enablement materials, infographics, and custom live-action video for leaders in the electric power industry.• Brings a highly technical background – including two engineering degrees from Stanford and engineering experience at an investor-owned utility and municipal utility – to each writing and consulting project.• Researched and written about most of the critical business issues and solutions that have defined the evolving electric power industry over the last three decades, including resilience, distributed energy resources, electrification, data management, prosumer engagement, power system flexibility, electric energy storage, electric transportation, building energy management, dynamic electric rates, microgrids, standards and regulatory issues, environmental issues, grid modernization, physical security and cybersecurity, and more .• Authored over 500 technical and marketing documents in the electric power industry, and is widely recognized as a leader in the field of technical and marketing communications in this industry.

Rocklin, California, Us

• Founder of a successful business-to-business (B2B) marketing communications firm that specializes in providing content creation and content marketing services to private sector clients.• Supervises a team of employees and contractors, while also providing writing and consulting services directly to clients. • An accomplished content marketing writer, author of hundreds of white papers, product launch materials, and sales enablement materials for clients worldwide • Successfully launched an innovative service to provide multimedia content for B2B marketing, enabling Hoffman clients to boost lead generation and thought leadership, while better engaging business customers. The American Marketing Association calls it “a highly engaging cost-effective way to make your marketing stand out.”• As President and CEO, developed the company from one initial client to a firm that typically provides B2B marketing services to up to 15 clients at a time.• Acts as final decision maker in areas of hiring, office management, financial management and budgeting, IT system management, and corporate contracts/alliances.• Responsible for high-level management of product marketing, new business development, and corporate strategic planning. Led overhauls and enhancements of his firm’s content marketing strategy and tactics, which included a website redesign, weekly content on B2B marketing topics, lead generation, integrated marketing, online marketing, search engine optimization, email marketing, and social media marketing.

Rocklin, California, Us

• Manages a consulting firm that specializes in providing writing, content marketing, demand generation, marketing communications, and sales enablement materials for cybersecurity solution providers.• Directs an accomplished team of senior writers, account representatives, editors, document designers, and customer service personnel to serve the cybersecurity industry.• Writes compelling, insightful technical, marketing, and sales documents, while acting as a senior client representative, for leading cybersecurity companies worldwide.• Tackles security writing projects on difficult topics that most other writers avoid due to their technical complexity, tight schedule, coordination challenges, and high visibility.• Leverages his relatively rare abilities as an engineer who can write, bringing a high degree of technical understanding to development of thought leadership documents.

M.S., Mechanical Engineering

B.S., Mechanical Engineering