Rob Sullivan Email & Phone Number

Detroit, MI, US

Seattle, Washington, United States

Seattle, Washington, United States

Seattle, Washington, United States

As an attribution subject matter expert at Yelp, I evaluated emerging attribution methods through comprehensive testing to drive budget growth, while crafting GTM strategies for new attribution partnerships.

Seattle, Washington, United States

Led a client solutions team that worked with large technology companies to improve the execution of their client's advertising campaigns.

Greater Seattle Area

Seattle, Washington, United States

Oversaw a book of publisher and DSP clients that, collectively, represented 30% of company revenue in 2018. Work with client research leads to interpret results and ensure campaign findings adhere to their measurement standards. Educate client sales teams on Placed’s in-store attribution methodology, and provide them with the necessary skills and.

Greater Seattle Area

Greater Seattle Area

Managed a book of publisher and DSP clients that grew to represent 20% of company revenue in 2016 (from 15% in 2015). Acted as an expert in Placed methodology, reports and technology for Placed partners. Reviewed media plans with clients to ensure campaign targeting and creative messaging was setup to drive in-store visitation. Provided in-flight.

Chicago, Illinois

Oversaw a team that was responsible for over $70MM in programmatic ad spend in 2015. Managed programmatic media planning and execution for some of OMD’s largest clients. Leveraged expertise and fluency in various programmatic technologies to engage in DSP and data partner selection. Evaluated various campaign measurement providers, and provided partnership.

Chicago, Illinois

Launched McDonald’s first programmatic campaign, and developed a strategy to optimize in real time towards VIZU results. Managed and optimized campaigns effectively to help bring Accuen $2MM in incremental revenue (2014 – 2015). Leveraged expertise in programmatic platforms to identify which DSP partners were best suited to achieve client objectives. Was.

Chicago, IL

Collaborated with OMD agency partners to ensure Accuen’s programmatic strategy aligned with end client’s media objectives. Monitored in-campaign performance and identified optimization opportunities to maximize return against client KPIs. Attended partner lead training sessions (DSP/Data/Measurement) to better understand the programmatic landscape

Self-served campaigns on various demand side platforms. Built reporting templates and provided post campaign audience insights to agency teams

Chicago, IL

Responsible for accumulating pertinent background information on potential clients. Use available resources to uncover search related industry trends, identify potential decision makers, and determine marketing spend. Became progressively more acclimated with SEM account management tools. This internship has provided me with experience in a modern.

Master Of Business Administration - Mba

Bachelor Of Commerce - Bcom, Business Administration And Management, General