Reut Besser Email & Phone Number

• Working with multiple teams in the organization- be the pivot and lead processes• Build a roadmap and research the product scope of one of the most interesting problem• Lead product lifecycle from ideation through technical development, to launch• Conducted market research and collaborated with Market Research team to develop and analyze consumer surveys (including deep-dive), focus groups and in-home usage research to support new product development and to build understanding of markets as well as consumer needs.• Communicated with vendors, retailers and senior management to ensure category health.Analyzed POS, costing & pricing, SKU mix data to drive profitability of category; conducted competitive landscaping and benchmarking, thus establishing market understanding to inspire new products and marketing strategies.

Rishon Lezion Area, Israel

• Establishing and managing projects that include marketing campaigns in a variety of digital platforms.• Building strategies and collaborations with commercial customers and advertising agencies that are tailored to the brand and the content.• Selling content-based campaigns to leading brands.• Negotiate long-term agreements with existing customers• Actively generate new business from demand generation to close through prospecting, cold calling, researching leads, and visiting trade shows.

Israel

• Leading all marketing efforts for PSA brands in Israel, sales promotions, events and PR to secure the brand’s position as the best-selling car brand in Israel.• Daily work with PSA headquarters in France, through which Israel gained a flagship market position in terms of budget, trial and execution of new strategies, as well as global implementation of successful local initiatives.• Envisioning and launching the brand’s customer experience initiative: constructing a new customer journey - from the first visit to the brand’s website through showroom experience and the sales process to new car delivery and aftersales services.• Building a yearly marketing plan with quarterly resolution.• Researching demand for our products and services.

Israel

• Managed a portfolio of Tornado air conditioning.• Leading marketing and commercial campaigns of my client starting from strategic planning, creative solutions, constructing budgets and time lines in suitable media: ATL, BTL, and digital platforms: mini sites, online campaigns,social networks, Google analytics, SEO, SEM.• Worked with creative teams, copywriters, media planners, printers and other 3rd side suppliers.

Rishon Lezion Area, Israel

Product Management

► Product Management Domain ► Product Management Role Definition ► Market Analysis ► Sales Analysis ► Business Competition ► Product.

Bachelor'S Degree, Marketing/Marketing Management, General