I help architects, ADU builders and founders in the home industry find and close the most interesting and influential projects. Serving as a Fractional CMO.

- Managed marketing team and led all marketing operations and initiatives, including overall marketing budget of $500K. - Presented strategic plans and recommendations to executives and manufacturers.- Designed innovative and effective brand experiences, resources, guidelines, and templates that expanded visual identity and supported business growth.- Implemented programs and tools to improve marketing and sales collaboration, researched and nurtured leads, and increased pipeline.- Hired and managed contractors and vendors (copywriters, developers, photographers) to develop and maintain visual brand excellence for a wide range of design, marketing, and sales needs, on time and within budget.

- Developed and launched two websites and an eCommerce component, enhancing brand integrity and quality.- Collaborated with operations, copywriters, PR, developers, and photographers to create advanced visual brand and support marketing and sales efforts.

- Developed concept, design, and production of digital and print materials to support marketing and sales efforts.- Negotiated materials cost and terms within tight timelines and within budget. - Key customers: Airbnb, Woo, Google, Autodesk, BMC, Taboola, Twitter.

- Developed program marketing and retention materials, including business collaterals, website graphics, and presentations for multiple utility programs.- Designed, produced, and executed renewable energy promotion initiatives for Starbucks, Safeway, and other national brands.