Founder and President of a digital marketing consulting firm/agency. Manages seven full-time employees, two part-time employees, and numerous partners. Has worked with well over 350 different companies. Working with clients of all sizes, from large public companies to sole proprietors. Designed and executed strategy to help a media company meet and exceed their performance goals within 45 days of joining project. Doubled traffic for a media company every six months for two years to over 3M monthly unique visits on increasingly reduced budget. Reduced CPA over 50% for a B2B financial services company in five months. Reduced CPA 88% for a D2C social network in three months. Helped company grow sales nearly 400% in 2 years through implementation of digital marketing program. Handled successful online marketing launch for start up in the online gaming industry, exceeding cost per lead goals within two weeks. And more.Digital4Startups is a digital marketing consulting firm working with a variety of clients from large fast-growing companies to sole proprietors. Specializes in integrated marketing, SEM, SEO, Paid Search, Analytics, Conversion Rate Optimization, Social Media, and Email Marketing. Member of the inaugural WiSTEM cohort at 1871 in Chicago. Google AdWords Premier Partner Agency. Google Get Your Business Online Partner Organization - Silver Status.

Built and launched an interactive technology platform that teaches its users digital marketing through innovative interactive online courses. Received The Founder Institute Female Founder Fellowship as the most promising female applicant to The Founder Institute. Graduated from The Founder Institute in September 2012. Won 2nd Place at SeedCon 2012. Named Finalist in CIMA’s Digital Startup Initiative in 2012. Named Techweek Launch Finalist in 2013. Launched collaboration with Facebook in May 2014. Currently live with 17 courses, 3 full-time & 6 part-time team members. Over 4,000 students taught across 110 different countries. DigitalGroundUp is an interactive technology platform that teaches digital marketing through innovative interactive software.2nd Place - SeedCon Fast-Pitch Competition 2012Finalist - Chicago Interactive Marketing Association's Digital Startup Initiative Competition 2012Finalist - Techweek Launch 2013Competitor - Challenge Cup Chicago (Education)Participant - Y-Combinator Female Founder ConferenceNominee - 2013 Founder Institute Graduate Awards - Best in Eastern USNominee - 2013 Founder Institute Graduate Awards - Most InnovativeNominee - 2013 Founder Institute Graduate Awards - Best Female CEO2014 Techweek Women's Leadership Fellow (One of 50)2015 Inaugural Cohort Member - WiSTEM (One of 13)2017 TMT Media Awards - Best SEO Expert - Midwest US

Teaches in the Digital Marketing Strategy Program.

Responsible for paid search, email marketing, display advertising, SEO, social media, and mobile marketing efforts. Responsible for site analytics and marketing tracking. Researched and chose third party tools and vendors. Lowered CPL 66%. Evaluates potential marketing opportunities. Assists with site development. Sources new marketing channels. Oversees design and programming efforts as relates to marketing. Coordinates with sales team. Managed two direct reports and an intern. Manages 4-5 dotted line reports. Handles all reporting efforts. Conducted large scale data analysis and produced presentation of data for partner for large business deal. Writes two site blogs, with one generating over 1200 hits in first week with no marketing spend. Designs quarterly marketing plans and calendars. Designs creative and marketing strategy. Handled successful marketing launch in 4 new markets. Assisted with rebranding efforts, asking the critical questions to help define and articulate brand proposition. Designs email marketing strategy and all email marketing A/B test efforts. Designed and executed successful billboard and CTA creatives, generating significant buzz, and doubling site traffic. Organizes Lightbank-wide Marketing Team meetings. Main point of contact for advertising partners.

Graduated from the Founder Institute after completing the Chicago 2012 Spring Semester as the Female Founder Fellow, a distinction given by the program to their most promising female applicant.

Paid Search Strategist, Advertising Solutions, Norwegian Cruise Line October '10 - April '11Responsible for day-to-day management of paid search program, including builds, launches, and reporting. Responsible for monthly analysis of new campaign initiatives. Organized and ran successful ad group test. Organized, built, and launched campaign restructures. Optimized content campaigns with 60% lift in KPIs. Designed successful holiday, Undercover Boss, and destination oriented campaigns along with strategy. Each saw significant KPI improvements. Named Social Media Subject Matter Expert for Advertising Team. Drove and evaluated several new business technology opportunities for the company. Evaluated new vendor. Paid Search Strategist, Advertising Solutions, CLEAR September '10 - October '10Conducted account audit with KPI lift over 1000%. Standardized negative keywords. Onboarded new team member. Helped successfully transition CLEAR accounts. Paid Search Strategist, Advertising Solutions, HP@OMG January '10 - September '10In charge of day-to-day management of HP IPG Commercial Printers paid search accounts. Designed and implemented complete restructure of HP IPG paid search accounts. Restructure yielded extremely strong KPI improvements for client. Launched investigation into Omniture tracking issues, resolving Flash tracking problems. Designed and implemented new campaign with CTRs 10x higher and CPCs 5x lower than old campaign. Successfully hired and trained new team member.

Started and ran reverse mortgage news blog. Sold in 2018.

In charge of content and marketing for three websites. Doubled website traffic. Wrote daily blog. Increased readership over 600% daily. Increased subscribers 500%. Managed Google AdWords budget of nearly $1 million annually in national geographically targeted campaign. Managed Yahoo and MSN search marketing campaigns. Improved SEO ranking to page 1 of Google and Bing for key terms. Reached page 1 of Bing, Yahoo, and Google with 7-15 key terms. Managed third-party advertiser partnerships. Designed and executed direct mail and email campaigns to 5000 customers. Oversaw website redesign. Wrote new static content for website. Designed, researched and edited 50-page reverse mortgage training guide and 10-page reverse mortgage customer packet. Set up and trained employees to use their personal websites. Coded charts and widgets in PHP, HTML, and CSS.

Relationship Marketing Team. Responsible for acquisition of 30 million email addresses by the end of the year. Responsible for coding and execution of hardware and ad hoc emails. Project manager for Employee Email Capture Contest. Analyzed and reported results of email acquisition program and coupon redemption. Designed point of sale signage for 2458 nationwide Sears and Kmart stores. Designed and executed contests to help stimulate email acquisition in 2458 Sears and Kmart stores. Wrote copy. Developed wiki for team. Completed Business Analyst training. Assisted in recruiting.

Coordinated internal conferences for over 500 people in four different offices consisting of over 100 events lasting for 2 months. Responsible for day-to-day logistics of conference, scheduling conference, and coordinating and booking speakers, working cross-functionally across the company. Developed ROI survey for the conference. Assisted in creation of new training program. Proposed and implemented recommendations for team. Participated in AdWords new hire training.

Assisted on the accounts for 9 Broadway shows as well as their national tours and standing engagements. Attended producer's and advertiser's meetings and wrote conference reports. Opened, closed and brought dozens of jobs through the production process. Updated and worked with advertising budgets of over 1 million dollars in one of the most successful seasons in Broadway history.